"How do [they] even do that? A Pew Internet guide to teens, young adults, mobile phones and social media

“ How do [they] even do that?” A Pew Internet guide to teens, mobile phones and social media Amanda Lenhart June 2010 Lawlor | Hardwick-Day Summer Seminar Minneapolis, MN

Methods
800 teens ages 12 to 17 and a parent or guardian were contacted by landline or cellular telephone in a nationally representative rdd survey conducted from June to September 2009.
9 focus groups in four cities with middle and high school aged teens (ages 12-18) conducted in June and October 2009
Joint project of the Pew Research Center’s Internet & American Life Project and the University of Michigan.
Data from adult surveys from Sept 2009 & January 2010
June 2010

How do they do that – or do they?
Commonly held beliefs about teens, young adults and technology:
Everyone uses the internet
Every teen has a cell phone…
… and all teens text unimaginably large numbers of messages a day
Teens no longer call anyone on the phone
Parents and K-12 schools struggle with management of teens’ phones
Teens have been supplanted by older adults on social networks
Teens love Twitter
Young adults don’t care about privacy, particularly online
Teens are active creators of content online
June 2010

EVERYONE USES THE INTERNET June 2010

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EVERY TEEN & YOUNG ADULT HAS A CELL PHONE… May 2010

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… AND THEY SEND AND RECEIVE AN UNIMAGINABLY LARGE NUMBER OF TEXTS EVERY DAY. May 2010

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TEENS NO LONGER MAKE PHONE CALLS. May 2010

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Teens who pay for phone costs are more likely to do more with cell phone 06/15/10

PARENTS AND SCHOOLS STRUGGLE WITH MANAGEMENT OF TEENS’ CELL PHONES May 2010

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TEENS & YOUNG ADULTS HAVE BEEN SUPPLANTED BY OLDER ADULTS ON SOCIAL NETWORKS 06/15/10

TEENS LOVE TWITTER May 2010

Twitter

YOUNG ADULTS DON’T CARE ABOUT THEIR PRIVACY, ESPECIALLY ONLINE

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May 2010

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Social networking users are curators of content Thinking about the ways you use social networking sites… Do you ever… All SNS users 18-29 30-49 50+ Change the privacy settings for your profile to limit what you share with others online 65 71 62 52 Delete people from your network or friends’ list 56 64 52 42 Keep some people from seeing certain updates 52 58 52 36 Filter updates posted by some of your friends 41 44 43 27 Delete comments that others have made on your profile 36 47 29 24 Remove your name from photos that have been tagged to identify you 30 41 24 16 Post updates, comments, photos or videos that you later regret sharing 12 19 9 4

TEENS CREATE A SUBSTANTIAL AMOUNT OF CONTENT ONLINE

Final Thoughts
Cell phones leap frog connectivity roadblocks for low income, minority teens and adults
Teens and young adults are not monolithic – so a multi-pronged approach is prudent
Changes suggest a move towards mobile…
… but teens and young adults do not always embrace the newest thing
Young adults know that you are watching, and are increasingly taking steps to manage their online reputations
06/15/10

Thanks! Amanda Lenhart http://www.pewinternet.org Twitter: @amanda_lenhart

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"How do [they] even do that? A Pew Internet guide to teens, young adults, mobile phones and social media

by Pew Research Center's Internet & American Life Project on Jun 15, 2010

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