Building a Startup: The Method to the Madness. The presentation is about how entrepreneurs can rely on methods to navigate the chaos and uncertainty caused by their desire to build their own startup. For copyright purposes the content presenting the Business Model Canvas has been removed.

1. Building a Startup:
Method to the Madness
Paris Thomas
Business Architect
Certified by the makers
THE
BUSINESS
MODEL
CANVAS

2. WHY ARE
YOU HERE?

3. not sure how to get started with
implementing my idea
I am

4. worried that I don’t have the skills
required to setup my own startup
I am

5. not sure that everyone on my
team is on the same page when it
comes to our idea
I am

6. not familiar with the “business”
language and I don’t know the first
thing to business planning
I am

8. interested in learning what the
first step is for someone who wants
to make their idea a reality
I am

9. tired of keeping my idea in the
shower. It’s time I make it happen!
I am

10. Method to the Madness

11. DESIGN
TEST
VALIDATE
RE-DESIGN

12. [Source: Damien Newman, Central]
search execution
design testing
[Source: Damien Newman, Central]
h execution
testing
[Source: Damien Newman, Central]
search execution
design testing

13. ONE BIG SUMMIT

14. MANY SMALL SUMMITS

15. WHAT IS THE ONE
WORD THAT
DESCRIBES WHAT IT
TAKES TO BE AN
ENTREPRENEUR?

16. “ΛΟΥΒΙ”
black-eyed peas

17. 1. Work Really Hard
2. Enjoy the Ride
3. Embrace Failure
A STARTUP IS LIKE “ΛΟΥΒΙ”

18. THE
BUSINESS
MODEL
CANVAS
THE METHOD TO THE MADNESS

19. Alexander Osterwalder
Swiss Business Book Author

22. Slides on Business Model Canvas have been
removed. Please get in touch if the topic is of
interest.
paris@anopenbox.com

23. DISRUPTING THE
STRATEGIC PLAN
100
80
60
40
20
2008 2009 2010 2011
Strategic Plan
Business Model Canvas
Disrupting the Strategic Plan
An increasing number of users apply the Business
Model Canvas to describe current and future strategy.
A Google Trend analysis shows how the traditional
strategic plan is losing popularity, while the Canvas is
gaining popularity. The latter was coined in 2009, while
the former has a much longer track record.
2013 2014
The number 100 represents peak search interest
2726

24. TOOLS OF
THE TRADE

25. THE TOOLS OF STRATEGY
AND INNOVATION
Strategy Maps
Kaplan & Norton
Customer
Development
Steve Blank
36.5%
39%
41.6%
78.6%
26.9%
29.6%
35.3% 36.2%
Balanced
Scorecard
Kaplan & Norton
Lean Startup
Eric Ries
Five Forces
Michael Porter
Blue Ocean
Strategy
Kim & Mauborgne
Value Chains
Michael Porter
SWOT
The Tools of Strategy and Innovation
An overwhelming majority answered SWOT, when we
asked Canvas users what other methods they worked
with. Other new methodologies, like Lean Startup and
Customer Development are attractive to Canvas users,
besides established methods, like Blue Ocean Strategy,
Five Forces, Value Chain, or Balanced Scorecard.
100%
Business
Model
Canvas
SWOT remains one of the most popular tools, while
the Canvas is slowly and steadily rising in popularity
as it becomes increasingly widely known. The Canvas
method works well with other popular frameworks like
SWOT, Blue Ocean Strategy, and Five Forces. Indeed,
over half of Canvas users combine the Canvas with
other methods.
100%
80
60
40
20
Canvas users also use these methodologies
2322

26. 3%
Develop
understanding
of B2B clients
e Canvas to Work
Canvas to work in very different areas
zations. The majority of our surveyed
e Business Model Canvas to develop
usinesses, launch new products
or revamp their existing business model
search highlighted some of the most
s that organizations use it.
36%Development of an
entirely new business
21%New product/service
development within
existing business model
15%Renovate old
business model
2%
Organization
expansion
1.8%
Manage
multi-
disciplinary
teams
.7%
Mergers &
Acquisitions
19%Strategic reorientation
.8%
Investment
research
Reasons for using the Canvas
REASONS
FOR USING
THE CANVAS

27. 1. HIGHLY VISUAL
2. VERY INTERACTIVE
3. POWER OF MULTIDISCIPLINARY
4. THINK LIKE AN ARCHITECT
5. DON’T FALL IN LOVE
6. CHALLENGE YOUR THINKING
7. TRUST YOUR CUSTOMER
8. PROTOTYPE EARLY
9. VALIDATE ASSUMPTIONS
10.TELL A STORY
TOP 10
BENEFITS OF
THE METHOD

28. “GO FORTH AND EAT ΛΟΥΒΙ”
Paris Thomas
Business Architect
Certified by the makers
THANK YOU