This document introduces the Strategic Business Model Canvas (SBM Canvas), a tool for strategic planning and decision making. The SBM Canvas visualizes 12 components of a business model arranged into four sections: competitive factors, market boundaries, capabilities system, and corporate goals. It is used to analyze a company's current position, envision strategic destinations, and identify the strategic choices and changes needed to transition between them.

1. THE STRATEGIC
BUSINESS MODEL
CANVAS
SBM CANVAS
JUNE 2015

2. α β
A. IMPROVE
PRODUCTS & PROCESSES
B. FOCUS
ON CUSTOMER VALUE
C. EXTEND
TRANSACTION CONTROL
D. ORCHESTRATE
PROPRIETARY ECOSYSTEM
E. ENVISION
NEW VALUE CURVES
F. IMPROVE
MARKET TARGETING
G. FOCUS
ON CUSTOMER CONVENIENCE
H. EXTEND
MARKET REACH
I. ORCHESTRATE
ORGANIZATION INFRASTRUCTURE
J. ENVISION
NEW MARKETS
J2. MARKET CREATION
J1. TREND MARKETS
I2. NEW INDUSTRIESI1. NEW GEOGRAPHIES
H2. SUBSTITUTE MARKETS
H1. COLLATERAL MARKETS
G2. CHANNEL REFOCUS F1. SEGMENTATION
F2. MARKET EDGESG1. PROXIMITY MARKETS
E2. CONCEPTUAL INNOVATION
E1. DISRUPTIVE INNOVATION
D2. UNIQUE RESOURCES / CAPABILITIESD1. PROPRIETARY STANDARD
C2. TRANSACTION FACILITY
C1. CHANNEL CONTROL
B2. ADDED VALUE A1. LOWEST COST
A2. PRODUCT DIFFERENTIATIONB1. CUSTOMER INTIMACY
COMPETITIVE FACTORS
HOW-TO-WIN
STRATEGIC CHOICES
MARKET BOUNDARIES
WHERE-TO-PLAY
STRATEGIC CHOICES
THE DELTA
MODEL
ALPHA & BETA
© 2015 – Strategic Systems Consulting

3. THE STRATEGIC
BUSINESS MODEL
CANVAS
SBM CANVAS
KP
KEY PARTNERS
SUPPLIERS & ALLIANCES
KR
KEY RESOURCES
INFRASTRUCTURE & ALLOCATION
SC
SALES CHANNELS
DIRECT & INDIRECT
CR
CUSTOMER RELATIONS
COMMUNICATION & SUPPORT
KA
KEY ACTIVITIES
VALUE CHAIN PROCESSES
MG
MANAGEMENT
TOOLS, SYSTEMS & METHODS
OC
ORGANIZATION CULTURE
LEADERSHIP, TEAMWORK,
INNOVATION & BEHAVIORS
IA
INTANGIBLE ASSETS
KNOWLEDGE, COMPETENCES
& SKILLS
COMPETITIVE FACTORS
HOW-TO-WIN
MARKET BOUNDARIES
WHERE-TO-PLAY
PROFITABILIT
Y
SUSTAINABILITYGROWTH
© 2015 – Strategic Systems Consulting
CORPORATE
GOALS
STRATEGIC
CHOICES
CAPABILITIES
SYSTEM
TODAY
STRATEGIC
DESTINATION
STRATEGIC CHOICES MIX
CHANGES
CAPABILITIES SYSTEM
CHANGES
X
EXISTING REQUIRED

4. THE STRATEGIC
BUSINESS MODEL
CANVAS
SBM CANVAS
JUNE 2015