Social Media                                      Orange Group                                         october 2012some ri...
Social Media                                                                                                              ...
Social Media                                                                                                              ...
Social Media                                                                                                              ...
Upcoming SlideShare
Loading in …5
×

[EN] Orange - Social Media Dashboard - October 2012

2,633 views
2,576 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,633
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

[EN] Orange - Social Media Dashboard - October 2012

  1. 1. Social Media Orange Group october 2012some rights reserved - cc 2012orange.com
  2. 2. Social Media & Orange Group top accounts likers and followers Orange Corporate - Facebook UK +6% Orange Corporate page: 255 283 likers vs sept 12 Orange Worldwide likers Orange Worldwide followers 5 58 0 201 84 7 621 24,2% Poland Other countries 44,9% 8,9% France Orange Polska 8,4% Likers : 1 071 480 Orange Corporate Orange France Followers : 761 Likers : 255 283 5,1% 8,2% Tunisia Likers : 585 620 Followers : 24 604 source: socialbakers Romania UK october 2012 Orange Corporate - Twitter Poland @orange: 24 604 followers +11% vs sept 12 Other Orange Romania Dominican Republic Likers : 256 940 USA 3% 10% 3% Followers : 458 Spain 3% Poland 10% 36% France UK 35%Orange Dominicana source: Twitter october 2012 Likers : 293 064 Followers : 71 585 Orange Jordan Orange Corporate - top engaging posts Likers : 233 173 Followers : 4 635 Ready for the weekend ? Official launch of #EE on 30/10/12, offering Orange Tunisia the UK’s first superfast mobile #4G service Likers : 533 468 Followers : 22 508 France Télécom-Orange va recruter 4 000 personnes en CDI en France dans les trois prochaines années source: socialbakers october 2012 source: socialbakers october 2012 some rights reserved - cc 2012 orange.com
  3. 3. Social Media & Twitter international telco Twitter Orange account @orange Orange event with Tweetreach level of engagement followers evolution +46% Women’s Forum vs aug 12 total people reached* with the search «Women’s forum + Orange» : #1 89,3 UK O2 199 519 for a total of 195 tweeterers** 149 023 followers 25000 20 september #2 82,8 USA ATT 21 018 163 952 followers followers 31 october split of tweet type over 2 weeks top 5 twitterers over 195 (based on the total number of impressions ***) 20 august 24 604 @replies 18 538 #3 78,7 FRA @Orange followers followers 4% @orange 781 152 impressions 24 604 followers 20000 @jessicagauzi 85 893 impressions @MryEmery 62 611 impressions #4 57,6 FRA SFR_Groupe 35% retweets 61% @Womens_Forum 9 851 followers regular tweets 49 378 impressions @DelphineRB 48 371 impressions #5 46,9 UK Vodafone_Group 15000 total impressions : 1 793 087 12 377 followers 1-Aug 10-Aug 20-Aug 31-Aug 10-Sep 20-Sep 30-Sep 10-Oct 20-Oct 31-Octsource: Tweet level by Edelman october 2012 source: Twitter counter october 2012 source: Twitter counter october 2012 blog live orange October visits and popular articles 11th 1043 visits 1500 101 articles articles about #hubforum & #WF12 1080 tweets 554 shares 203 shares 106 gplus 16 comts 5 Pinit! 1000 in visits/day 31 281 concours Paris Comics Expo : gagner des places 500 36 25 8 2 in 3 Women’s Forum : interview of Delphine Remy-Boutang 0 13 interview of Broadcomsource: Google Analytics 1-Oct 10-Oct 20-Oct 31-Oct 125 october 2012 some rights reserved - cc 2012 orange.com
  4. 4. Social Media glossary engagement TweetLevel TweetReach TwitterCounter rate Measures the interactions TweetLevel is measurement Measures how your Provides the followers (likes and comments) tool. It calculates an messages impact the Twitter evolution from one account compared to total posts and influence score on Twitter conversation about the brand fans taking into account interac- or product It does not take into account tions, people, lists... *reach is the total number of unique Twitter users facebook polls and shares who received tweets **a tweeterer is a Twitter user ***each receipt of a tweet is called an impression http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) some rights reserved - cc 2012 orange.com

×