Social Desperation in a Fickle Society
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  • It was an amazing presentation and i must congratulate the entire OMcareers team on the amazing job they did with organizing the event.

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Social Desperation in a Fickle Society Presentation Transcript

  • 1. SOCIAL DESPERATION IN A FICKLE SOCIETY
  • 2. 2011 – The Year That Was
  • 3. 33,748,542 views on YouTube in 56 days
  • 4. Single of the year on BBC radio.TV road-blocked a whole Saturday for the 1st Tamil song to be premiered on it.
  • 5. Facebook profile pic of the year – Please welcome… Anna Hazare!
  • 6. 364K likes on FB200K+ followers on Twitter by Aug 27th itself
  • 7. A seemingly innocuous friendship campaign recovered the 31% drop Airtel had experienced in Q4 of 2010
  • 8. And went on to even run businesses selling HFZ merchandise!
  • 9. Airtel spent 300 Crores in its re-branding campaign in November 2010
  • 10. AND GOT NOTHING!!
  • 11. WE LIVE IN A FICKLE SOCIETY !!!
  • 12. BRANDS WANT THIS FROM EVERY CAMPAIGN
  • 13. AND THE RESULT IS “SOCIAL DESPERATION”?
  • 14. ENGAGEMENT KE LIYE KUCH BHI KAREGA!!
  • 15. PLEASE JOIN MY COMMUNITY. I AM FUN !!!
  • 16. TALK TO ME PLEASE !!!
  • 17. PLEASE TALK…. PLEASE PLEASE PLEASE !!!
  • 18. I WILL PAY YOU IF YOU DO… GoodiesContest Awards
  • 19. SO WHAT DO I DO IN SOCIAL?
  • 20. Yatra Cricket Manager Brief: Associate Yatra.com with cricket Insight: What do cricketers do most other than play? THEY TRAVEL Solution: An online strategy game to manage the travel of Team India XI during the world cup. Interesting hurdles every day to optimize morale & fitness of the team. Simulated Yatra.com booking engine interface for the campaign. Result: Excellent association of cricket with brand Yatra.ENGAGEMENT THAT RELATES TO THE BRAND
  • 21. TRUE ENGAGEMENT – ABOVE ALL CONTESTS
  • 22. BE CLEAR – AUTHENTICITY & TRANSPARENCY OR
  • 23. KNOW BEFORE YOU RESPOND – QUICK TURN-AROUND IS NO JUSTIFICATION FOR MISINFORMATION HR Legal SaleFinance Tech Support Customer Support
  • 24. FRIENDS REFERRAL IS MOST IMPORTANT
  • 25. AND DO KEEP YOUR FINGERS CROSSED..REMEMBER, YOU CAN ONLY WIN SOME, LOSE SOME!!
  • 26. THANK YOU Ready to Be Social the Indian way? We’d LOVE to be your partner!Website: http://omlogic.comFacebook: https://www.facebook.com/OMLogicTwitter: https://twitter.com/#!/OMLogicEmail: info@omlogic.com