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Going Social Differently!

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Going Social Differently!

  1. 1. Teacher’s IndiaGoing Social Differently
  2. 2. Why Social Media?
  3. 3. When we began…
  4. 4. What do we talk about?Engaging the Target Audience
  5. 5. Tasting notes Category-specific notes Brand History CocktailsProduct-specific notes
  6. 6. Event Associations Parties Tasting notes Category-specific notes Brand History CocktailsProduct-specific notes
  7. 7. Event Associations Parties Tasting notes Category-specific notes Brand History CocktailsProduct-specific notes Us Them
  8. 8. Event Associations Parties Tasting notes Category-specific notes Brand History CocktailsProduct-specific notes Us Them
  9. 9. How’re the Fans Are we on the going to react? How often should we right track? change subjects/themes?How much should we How much istalk about events? too much? What’s the right tone How many to address Fans? When’s the right posts per day? time to post?
  10. 10. How’re the Fans Are we on the going to react? How often should we right track? change subjects/themes?How much should we How much istalk about events? There’s no way to too much? know for sure What’s the right tone How many to address Fans? When’s the right posts per day? time to post?
  11. 11. 3065 Impressions1.27% Feedback
  12. 12. 5020 Impressions2.25% Feedback
  13. 13. August 2010
  14. 14. Teacher’s India today1,35,000+ Fans in 7 monthsOne of the highest user-basesamong Scotch pages in IndiaConsistently high engagement& Impression ratio
  15. 15. And on Twitter…ContagiousConversations
  16. 16. What We’ve Learnt So Far… 1. Be Relevant, Stay Relevant 2. Analyze, Learn & Implement 3. Build A Social Path
  17. 17. Thank you for your time Shilpa Puri Vice President, Publicis Modem

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