Google Analytics

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shushant: Shushant Jha, an expert in Pay Per Click advertising and Analytics is talking about how analytics can be usoed to improve over all website performance

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  • You can always be testing something. A/B testing Tweaking a page to see if it leads to more traffic Optimizing for search engines
  • Setup a schedule of when you will be checking your analytics. Weekly works well for some things but for most of your bigger campaigns you will want to let them stretch out a little more and monthly will work.
  • We have gone over A LOT of various analytics and it can be overwhelming. If you don’t set goals and look for specific things then you can easily get overwhelmed. Also write them down and remember your spreadsheets.
  • Google Analytics

    1. 1. Deeper Analysis, Higher ROI Shushant Jha April 24, 2009 www.omlogic.com
    2. 2. Introduction to Web Analysis www.omlogic.com Web Analytics is the objective tracking, Collection, Measurement, reporting and analysis of quantitative internet data to optimize websites and web marketing initiative Avinash Kaushik
    3. 3. Web Analytics- Steps www.omlogic.com <ul><li>Steps in effective web reporting ( RADAR ) </li></ul><ul><ul><li>Report- use the right tool </li></ul></ul><ul><ul><li>Analyze- distill the data you need </li></ul></ul><ul><ul><li>Decide- Take out inferences from the data </li></ul></ul><ul><ul><li>Act- adjust your approach based on results </li></ul></ul><ul><ul><li>Reaction: Monitor your reaction </li></ul></ul>
    4. 4. Common Analysis www.omlogic.com Dash Boards Landing Page performance Search Keyword Reports Analysis
    5. 5. Other Opportunities www.omlogic.com Google Analytics Maximized Effective Analysis
    6. 6. Rules of Web Analytics www.omlogic.com
    7. 7. www.omlogic.com “ Always Be Testing ” #1
    8. 8. “ Don’t get caught up in the numbers. Look at the TRENDS” www.omlogic.com #2
    9. 9. www.omlogic.com “ Setup a reporting schedule and track key metrics” #3
    10. 10. “ Set Goals” www.omlogic.com #4
    11. 11. Things to Remember <ul><li>Continuous improvements of web analytics Goal </li></ul><ul><li>Be sure of what to measure and why to measure </li></ul><ul><li>Identify the type of your website. It may be any one of them </li></ul><ul><ul><ul><li>E-Commerce Site </li></ul></ul></ul><ul><ul><ul><li>Content Site </li></ul></ul></ul><ul><ul><ul><li>Lead Generation Site </li></ul></ul></ul><ul><ul><ul><li>Self service Site </li></ul></ul></ul><ul><li>Test and Implement improvement strategies </li></ul><ul><li>Competitive analysis should be done to get clear picture </li></ul><ul><li>Use other tools like ComScore and HitWise along with your </li></ul><ul><li>traditional tools like Google Analytics </li></ul>
    12. 12. Thank You! Questions Please! Email: [email_address] | Phone: +91-11-47052803/9711789153 www.omlogic.com

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