Social India

Marketing to the Massive,
Fast-Growing
Indian Consumer Market
Marketing Festival
23rd November 2013
Brno, Cz...
What
Tells Us
Low Labour Costs?

ma n
ot a
N

You bet!

uin!
n eq
Low Labour Costs?
a y!
ad
ts in
twee
20K

You bet!
WHAT THIS MEANS…
Manipulating Social: Power of Paid People
Digital campaigns are no longer about popularity in the middle class
It’s about ...
Heard about this man?
The Twitter Prime Minister.

c
Bara
e
n th n.
ha
ger t ampaig
Big
ma c
Oba

k
Heard about this man?
The Twitter Prime Minister.
Social Flaming on Twitter
AND THIS COULD ALSO MEAN:
Fortune at the Bottom of the Pyramid

“Longtail” Economics
APAC will spend $35/user by 2016
Performance anxiety?
!
What Will You Pay Me For?

From here

To here

2010

The OMLogic Story

2013
What Will You Pay Me For?

From here

To here

2010

The OMLogic Story

2013
BE SOCIAL THE INDIAN WAY
India is sentimental
Cricket is religion
Sachin is God (of Cricket)
India is Bollywood
Religiously…
…and nationalistically reverent
Classic Advertising Principles Still Rule
And the old maxim still works. Differently.
Multi-Lingual and multi-cultural
Have respect for
Indian English.
It IS another
language after all.
Have respect for
Indian English.
It IS another
language after all.
Think globally, act locally
Global

Local
Be Glocal
Think Global,
Act Local

GLOCAL
HBOO7 – HBO India
HBOO7.com
Brief: Promote Bond festival on HBO
Idea: Bond girl is more popular in India than
Bond himself...
Sustainable transport in Delhi / National
Capital Region
24hrs in LeMans, France.
#AudiLeMans – 24 hours trending in India.
Travel portal Yatra.com plays cricket
Yatra Cricket Manager
Brief: Build Yatra.com’s association with
cricket
Solution: An...
Is Europe one country?
Neither is India
THANK YOU!
Be social the indian way   millie khanna
Be social the indian way   millie khanna
Upcoming SlideShare
Loading in …5
×

Be social the indian way millie khanna

754 views

Published on

Presentation by Millie Khanna for www.marketingfest.cz in Czech Republic, Central Europe's largest marketing festival.
Is India about black hat SEO chop shops or is it about true ROI for social media marketing? How is Indian advertising similar to London, New York or Prague and how is it different? Here is the key for leveraging advantage-India, quick tips on what to keep in mind regarding India - figuring out which things work and which do not.

Published in: Social Media, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
754
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Be social the indian way millie khanna

  1. 1. Social India Marketing to the Massive, Fast-Growing Indian Consumer Market Marketing Festival 23rd November 2013 Brno, Czech Republic
  2. 2. What Tells Us
  3. 3. Low Labour Costs? ma n ot a N You bet! uin! n eq
  4. 4. Low Labour Costs? a y! ad ts in twee 20K You bet!
  5. 5. WHAT THIS MEANS…
  6. 6. Manipulating Social: Power of Paid People Digital campaigns are no longer about popularity in the middle class It’s about huge manpower deployment Gujarat VS Elections 2012 LS 2004 Visa Rejected LS 2009 Gujarat VS Elections 2007 Sadbhavna Mission Self-driven Propaganda “Paid” Social Media unlike anywhere else
  7. 7. Heard about this man? The Twitter Prime Minister. c Bara e n th n. ha ger t ampaig Big ma c Oba k
  8. 8. Heard about this man? The Twitter Prime Minister.
  9. 9. Social Flaming on Twitter
  10. 10. AND THIS COULD ALSO MEAN:
  11. 11. Fortune at the Bottom of the Pyramid “Longtail” Economics
  12. 12. APAC will spend $35/user by 2016
  13. 13. Performance anxiety?
  14. 14. !
  15. 15. What Will You Pay Me For? From here To here 2010 The OMLogic Story 2013
  16. 16. What Will You Pay Me For? From here To here 2010 The OMLogic Story 2013
  17. 17. BE SOCIAL THE INDIAN WAY
  18. 18. India is sentimental
  19. 19. Cricket is religion
  20. 20. Sachin is God (of Cricket)
  21. 21. India is Bollywood
  22. 22. Religiously…
  23. 23. …and nationalistically reverent
  24. 24. Classic Advertising Principles Still Rule
  25. 25. And the old maxim still works. Differently.
  26. 26. Multi-Lingual and multi-cultural
  27. 27. Have respect for Indian English. It IS another language after all.
  28. 28. Have respect for Indian English. It IS another language after all.
  29. 29. Think globally, act locally Global Local
  30. 30. Be Glocal Think Global, Act Local GLOCAL
  31. 31. HBOO7 – HBO India HBOO7.com Brief: Promote Bond festival on HBO Idea: Bond girl is more popular in India than Bond himself. Solution: A 360 degree online solution including a Microsite, Facebook Apps, TV promotion and contests for promotion. Result: 75K+ Fans increase in month, 2-X engagement, huge traffic driven to microsite
  32. 32. Sustainable transport in Delhi / National Capital Region
  33. 33. 24hrs in LeMans, France. #AudiLeMans – 24 hours trending in India.
  34. 34. Travel portal Yatra.com plays cricket Yatra Cricket Manager Brief: Build Yatra.com’s association with cricket Solution: An online strategy game to manage travel of Team India XI during the World Cup. Interesting daily hurdles to optimise morale & fitness of the team. Simulated Yatra.com booking engine interface for the campaign. Result: Customer is at home with the Yatra.com booking engine. Association of cricket with brand Yatra.com
  35. 35. Is Europe one country?
  36. 36. Neither is India
  37. 37. THANK YOU!

×