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People Networking + Marketing with Social Media

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People Networking + Marketing with Social Media

  1. 1. Yindi People Networking andMarketing with Social Media john.young@yindi.net 0407 940 943 29-jun-2012
  2. 2. YindiPhilosophy behind People Networking • People learn new skills easier from colleagues in a similar trade, profession, industry sector • Belief in self-help, not-for-profit community structures • Recognising the value and efficiency of volunteer organisations • Apply Internet technology + sophisticated people networking theory to commercial, professional, social, recreational and community activities • Leveraging the communications advantages of Internet-based technologies • A minimal amount of commercial infrastructure to stimulate its growth and ensure its long-term survival
  3. 3. YindiHow do people network? • High school old boys/girls associations • University alma mater activities • Professional associations • Rotary, Lions, etc • Commercial and professional conferences
  4. 4. YindiHow do people & groups already communicate? • Professional institutions web sites • Newsletters and journals • Word of mouth at professional gatherings
  5. 5. YindiOverlapping Networks of People university groups and clubs school community Professional groups Local Council local, national & Local service clubs - activities overseas Rotary, Lions, APEX, Rostrum, etc Local community organizations – Scouts and Local sports clubs Youth, retirees, Guides Local Rugby Club - Chamber of cricket, baseball, Commerce, etc soccer, lawn bowls, netball, etc
  6. 6. YindiMy Personal Overlapping People Networks Petersham O zEm ail Yind i 1 st Petersham Public School @ Switch System s Kul C ub Pack, a SWITCH Syd ney @ @ Frid ay Night Scouts Telecoms Syd ney AAPT Syd ney Fort Street @ worl .net d Boys High School Glebe Syd ney 1 st Ashfiel d Tel r st a SGI Scouts Wholesale Australia Venturers & Rovers Sydney University MRNSW Sun Microsystems School of Australia Architecture BArch 1 st Bal oral m Sven Thorval son d @ Sea Scout Architect Architect Liverpool Uni PSA/D O E Building Group Syd ney CIS (Products) Hanson & Tod d UK @ Design CV Architects Stockport O ld Trafford Software Austral ia Syd ney + Cambridge @ Syd ney UK UK UK
  7. 7. How could your organization communicate Yindimore effectively with clients and prospects? • Electronic mail (email) • Internet news groups (News) • Web sites for each organisation (www) • Electronic magazines or newspapers • Via an on-line directory of local services + organisations • Short text messages (SMS) to their mobile phones • Instant messaging (IM) on the Internet
  8. 8. How can social media tools Yindibe used most effectively? • Blogging for communicating information about campaigns + events • Facebook for broadcasting • Twitter and LinkedIn.com for narrowcasting • Linkedin.com for targeting specific vertical/horizontal markets
  9. 9. YindiKey differentiators of your target sector D eal with com m unity m ind ed , activists, rad ical thinkers ing Followers are m otivated politicall and /or sociall to be invol y y ved Actively encourage supportive fol lowers to network l ocall and nationall y y, with equal ease Show support for relevant personal research proj ects Support m entoring of younger followers by experienced special in a ists rel evant fiel of exp ertise d
  10. 10. Yindi Systems Yindi Systems ACN 067 791 404 PO Box 929 Spit Junction NSW 2088 Australia mobile: 0407 940 943 intern’l +61 407 940 943 email: john.young@yindi.net twitter: #yindisystems John Young Internet Architect

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