Recruiting Boardmembers with LinkedIn

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Millions of nonprofit board seats are open and need to be filled each year. Approximately 75% of nonprofits do not have any formal budget for recruiting board members or staff, according to the 2011 Nonprofit Employment Trends Survey.

Nonprofits need board recruiting tools that are easy to implement, cost efficient and, most importantly, connect them with the best people. Social recruiting — using social media to recruit staff — does just that. And LinkedIn does social recruiting best.

It’s not just a word of mouth game anymore. You can find excellent board candidates with the required skills and a passion for your cause by using LinkedIn. Organizations of all sizes are starting to do it already.

In this free webinar Bryan Breckenridge, LinkedIn’s Nonprofit Success Enabler and founder of LinkedIn Nonprofit Solutions will provide a few of the basics that nonprofits can use — at no or limited cost — to make their relationship research and board recruiting efforts more successful.

He’ll also offer stories of how he and other nonprofit leaders have used LinkedIn to recruit peers for the boards they’re on.

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  • Did you find this presentation helpful and would like to see more of our sessions? Feel free to register for any of our upcoming NonprofitWebinars sessions here: http://nonprofitwebinars.com/webinars/

    Also, we invite you to watch the video for this session here:
    http://www.slideshare.net/NonprofitWebinars/recruiting-board-members-with-linkedin-video
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Recruiting Boardmembers with LinkedIn

  1. 1. Recruiting Boardmembers with LinkedIn Bryan Breckenridge January 11, 2012A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  4. 4. Today’s Speaker Bryan Breckenridge Nonprofit Success Enabler LinkedIn Nonprofit SolutionsAssisting with chat questions: Hosting:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  5. 5. Bryan BreckenridgeNonprofit Success Enabler @bgbreckLinkedIn Nonprofit Solutions bbreckenridge@linkedin.comLinkedIn | San Francisco Bay Area 650-605-2684- officeConnections: 2,307 | Recommendations: 20 415-307-9361- mobile 5
  6. 6. 4+ mil Taproot consulting with a survey last summer w/ 421 respondents in US. 6
  7. 7. Why? •Urban Institute (page 8) http://www.urban.org/UploadedPDF/411659_midsize_nonprofits.pdf 7
  8. 8. How? 8
  9. 9. 6% Report success finding the RIGHT kind of board member. Taproot & FTI consulting with a survey last summer w/ 421 respondents in US. 9
  10. 10. •BoardSource (page 32) https://www.boardsource.org/dl.asp?document_id=884 10
  11. 11. 11
  12. 12. Source: 2011 Nonprofit Employment Trends Survey
  13. 13. 13
  14. 14. 14
  15. 15. Connect the world’s professionals to make them more productive and successful LinkedIn Nonprofit Solutions Enable nonprofits to engage what they need to succeed 15
  16. 16. Are you… Understanding Positioning your needs & board your org & board seat as candidate audience? a great opportunity? Measuring Results Engagingof our board recruiting effort? valuable passive board candidates efficiently?
  17. 17. FreeDiscounted 17
  18. 18. Understanding our needs & boardcandidate audience? 140 million other“Rolodex” Candidates potential candidates
  19. 19. PositioningOur org & board seat as a great opportunity? 19
  20. 20. PositioningOur org & board seat as a great opportunity? 20
  21. 21. PositioningOur org & board seat as a great opportunity? 21
  22. 22. PositioningOur org & board seat as a great opportunity? 22
  23. 23. PositioningOur org & board seat as a great opportunity? 23
  24. 24. Engaging valuable passiveboard candidates efficiently? “Advanced Search” 24
  25. 25. Engaging valuable passiveboard candidates efficiently? “Skills” 25
  26. 26. Engaging valuable passiveboard candidates efficiently?Recruit in “Groups” Red Cross Accenture IBM 26
  27. 27. Engaging valuable passive Jobs Networkboard candidates efficiently? 27
  28. 28. Engaging valuable passiveboard candidates efficiently? 28
  29. 29. Engaging valuable passive “LinkedIn Recruiter”board candidates efficiently? LinkedIn Recruiter: Search Results (848) Save this search Keyword: (“major gifts”- Location: SF & NYC - Industry: Nonprofit or Philanthropy) 29
  30. 30. Engaging valuable passive LinkedIn Recruiterboard candidates efficiently? Top board candidates sourced in minutes. 30
  31. 31. Engaging valuable passiveboard candidates efficiently? =• “CPA”• “Board”• “nonprofit”• < 30 miles away• 10+ year vetFound 19 to “InMail” 31
  32. 32. Measuring Resultsof our recruiting effort? 8 of 19 “Accepted” my informal InMail! 32
  33. 33. Measuring Results Jobs Network of our recruiting effort?832 Views 28 apply In 2 weeks 59 apply 33
  34. 34. LinkedIn helps nonprofits recruit & succeed. Dedicated Nonprofit Resources  Monitors usage  Strategy development Enterprise Services Team  Rapid response to service inquiries  Regular usage reporting Education & Events  General training offered constantly  Schedule training sessions
  35. 35. Share success Ask & educate peers and expertsJOINTHISGROUP! 35
  36. 36. 36
  37. 37. Keep Learning from top industry sources we love. 37
  38. 38. Questions?bbreckenridge@linkedin.com 38
  39. 39. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

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