Millions of nonprofit board seats are open and need to be filled each year. Approximately 75% of nonprofits do not have any formal budget for recruiting board members or staff, according to the 2011 Nonprofit Employment Trends Survey. Nonprofits need board recruiting tools that are easy to implement, cost efficient and, most importantly, connect them with the best people. Social recruiting — using social media to recruit staff — does just that. And LinkedIn does social recruiting best. It’s not just a word of mouth game anymore. You can find excellent board candidates with the required skills and a passion for your cause by using LinkedIn. Organizations of all sizes are starting to do it already. In this free webinar Bryan Breckenridge, LinkedIn’s Nonprofit Success Enabler and founder of LinkedIn Nonprofit Solutions will provide a few of the basics that nonprofits can use — at no or limited cost — to make their relationship research and board recruiting efforts more successful. He’ll also offer stories of how he and other nonprofit leaders have used LinkedIn to recruit peers for the boards they’re on.

1. Recruiting Boardmembers with
LinkedIn
Bryan Breckenridge
January 11, 2012
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2. INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
• Strategy
• Planning (617) 969-1881
• Organizational Development info@synthesispartnership.com
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3. Affordable collaborative data
management in the cloud.
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4. Today’s Speaker
Bryan Breckenridge
Nonprofit Success Enabler
LinkedIn Nonprofit Solutions
Assisting with chat questions: Hosting:
April Hunt, Nonprofit Webinars Sam Frank, Synthesis Partnership
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5. Bryan Breckenridge
Nonprofit Success Enabler @bgbreck
LinkedIn Nonprofit Solutions bbreckenridge@linkedin.com
LinkedIn | San Francisco Bay Area
650-605-2684- office
Connections: 2,307 | Recommendations: 20 415-307-9361- mobile
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6. 4+
mil
Taproot consulting with a survey last summer w/ 421 respondents in US.
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7. Why?
•Urban Institute (page 8) http://www.urban.org/UploadedPDF/411659_midsize_nonprofits.pdf 7

8. How?
8

9. 6% Report success finding the
RIGHT kind of board member.
Taproot & FTI consulting with a survey last summer w/ 421 respondents in US.
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10. •BoardSource (page 32) https://www.boardsource.org/dl.asp?document_id=884 10

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12. Source: 2011 Nonprofit Employment Trends Survey

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15. Connect the world’s professionals to make
them more productive and successful
LinkedIn Nonprofit Solutions
Enable nonprofits to engage what they
need to succeed
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16. Are you…
Understanding Positioning
your needs & board your org & board seat as
candidate audience? a great opportunity?
Measuring Results Engaging
of our board recruiting effort? valuable passive
board candidates efficiently?

17. Free
Discounted
17

18. Understanding
our needs & board
candidate audience?
140 million other
“Rolodex” Candidates
potential candidates

19. Positioning
Our org & board seat as
a great opportunity?
19

20. Positioning
Our org & board seat as
a great opportunity?
20

21. Positioning
Our org & board seat as
a great opportunity?
21

22. Positioning
Our org & board seat as
a great opportunity?
22

23. Positioning
Our org & board seat as
a great opportunity?
23

24. Engaging
valuable passive
board candidates efficiently?
“Advanced Search”
24

25. Engaging
valuable passive
board candidates efficiently?
“Skills”
25

26. Engaging
valuable passive
board candidates efficiently?
Recruit in “Groups”
Red Cross Accenture IBM
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27. Engaging
valuable passive Jobs Network
board candidates efficiently?
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28. Engaging
valuable passive
board candidates efficiently?
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29. Engaging
valuable passive “LinkedIn Recruiter”
board candidates efficiently?
LinkedIn Recruiter: Search Results (848) Save this search
Keyword: (“major gifts”- Location: SF & NYC - Industry: Nonprofit or Philanthropy)
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30. Engaging
valuable passive LinkedIn Recruiter
board candidates efficiently? Top board candidates sourced in minutes.
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31. Engaging
valuable passive
board candidates efficiently?
=
• “CPA”
• “Board”
• “nonprofit”
• < 30 miles away
• 10+ year vet
Found 19 to “InMail”
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32. Measuring Results
of our recruiting effort? 8 of 19 “Accepted” my informal InMail!
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33. Measuring Results Jobs Network
of our recruiting effort?
832 Views
28 apply
In 2 weeks
59 apply
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34. LinkedIn helps nonprofits recruit & succeed.
Dedicated Nonprofit Resources
 Monitors usage
 Strategy development
Enterprise Services Team
 Rapid response to service inquiries
 Regular usage reporting
Education & Events
 General training offered constantly
 Schedule training sessions

35. Share success Ask & educate peers and experts
JOIN
THIS
GROUP!
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37. Keep Learning from top industry sources we love.
37

38. Questions?
bbreckenridge@linkedin.com
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39. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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