Looking at why page load-time so important and the need for website, ecommerce and web app performance monitoring

1. Monitoring Your
netBOOST
Nick Barker CEO & Co-founder
Aware Monitoring

2. The Opportunity
• Supercharged Web
• Need for speed
• Breakdown impact
• Avoiding breakdowns
• Performance monitoring

3. Supercharged Web
• 1.3 Billion users
• 35 Billion devices
• 155 Million websites
• SaaS growing at 16% p.a.
• UK E-commerce 2010 £60b
• E-commerce 2009/10 grown 18%

6. The Slowdown
• Internet traffic growing 60%
• Slowing page load times
• Brown outs
• Quality of service costs
• Excludes China & India

7. Need for speed
• Satisfied/happy users
• “1 second delay in response times of web
application can impact customer satisfaction
by up 16%.” Aberdeen Group, 2009
• Less abandonment
• “40% of consumers will wait no more than
three seconds for a web page to render before
abandoning the site.” Forester, 2009
• Keep brand perception
• “84% of online consumers share negatives
experience’s with others.” Harris, 2008

8. Breakdown impact
• Lost revenues
• “The survey found that over $50 billion in
revenues are lost each year due to shopping
cart abandonment.”
Guidance/Synovate 2009
• Downtime is real
• “The average website is down for 2 hours
per month” Pingdom Survey 2008
• SEO & Ad ranking
• “We encourage you to start looking
at your site's speed improve your
ranking in search engines.” Google, 2010

11. Avoiding breakdowns
• Application
• Sysadmin
• Infrastructure
• Host provider
• Stack
• Monitor performance

12. Vistor Monitoring
• Google Analytics
• Website traffic analysis
• Marketing effectiveness
• Targeted ads
• Increase site conversions

13. Performance monitoring
• Underpins visitor analytics
• Continually checks performance
• Mimics user/customer experience
• Tests working parts of site
• Sends email, SMS & voice alerts

14. Monitors types
• Protocol monitoring:
• HTTP & HTTPS
• Monitoring text
• Low cost
• Real browser:
• Page components
• Journey monitoring
• Higher cost

15. Performance monitoring
• Homepage
• Search box
• Login
• Newsletter sign up
• Customer journey’s
• Page assests
• API’s

19. The Opportunity
• Internet growth
• Make money, be fast
• Downtime negative
• Good management
• Monitoring & measure