Net boost deck jan 2011 v1
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Net boost deck jan 2011 v1

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Looking at why page load-time so important and the need for website, ecommerce and web app performance monitoring

Looking at why page load-time so important and the need for website, ecommerce and web app performance monitoring

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Net boost deck jan 2011 v1 Presentation Transcript

  • 1. Monitoring Your netBOOST Nick Barker CEO & Co-founder Aware Monitoring
  • 2. The Opportunity• Supercharged Web• Need for speed• Breakdown impact• Avoiding breakdowns• Performance monitoring
  • 3. Supercharged Web • 1.3 Billion users • 35 Billion devices • 155 Million websites • SaaS growing at 16% p.a. • UK E-commerce 2010 £60b • E-commerce 2009/10 grown 18%
  • 4. The Slowdown• Internet traffic growing 60%• Slowing page load times• Brown outs• Quality of service costs• Excludes China & India
  • 5. Need for speed• Satisfied/happy users • “1 second delay in response times of web application can impact customer satisfaction by up 16%.” Aberdeen Group, 2009• Less abandonment • “40% of consumers will wait no more than three seconds for a web page to render before abandoning the site.” Forester, 2009• Keep brand perception • “84% of online consumers share negatives  experience’s with others.”  Harris, 2008
  • 6. Breakdown impact• Lost revenues • “The survey found that over $50 billion in revenues are lost each year due to shopping cart abandonment.” Guidance/Synovate 2009• Downtime is real • “The average website is down for 2 hours per month” Pingdom Survey 2008• SEO & Ad ranking • “We encourage you to start looking at your sites speed improve your ranking in search engines.” Google, 2010
  • 7. Avoiding breakdowns• Application • Sysadmin• Infrastructure • Host provider • Stack• Monitor performance
  • 8. Vistor Monitoring• Google Analytics• Website traffic analysis• Marketing effectiveness• Targeted ads• Increase site conversions
  • 9. Performance monitoring • Underpins visitor analytics • Continually checks performance • Mimics user/customer experience • Tests working parts of site • Sends email, SMS & voice alerts
  • 10. Monitors types• Protocol monitoring: • HTTP & HTTPS • Monitoring text • Low cost• Real browser: • Page components • Journey monitoring • Higher cost
  • 11. Performance monitoring • Homepage • Search box • Login • Newsletter sign up • Customer journey’s • Page assests • API’s
  • 12. The Opportunity• Internet growth• Make money, be fast• Downtime negative• Good management• Monitoring & measure