Choosing the Right eCommerce PathYou can leverage a B2C platform such as:Or develop your own eCommerce site.In this case you need to take into considerationwhat you need/want today and what youneed/want in the future.It is important you follow a set approach indetermining the right eCommerce platform.
How do you identify theright eCommerce platform? As with any other serious business engagement, success depends on planning...
Identify Business Rules/RequirementsWhat is being sold?• What types of products(downloadalbe,memberships, physical/virtual good)• How many products?• How many SKU’sIs there an existing shopping cart in place?• How will product data, images and customers be moved to the new system?• Will that require any custom programming to migrate?
Payment and ShippingDoes the business have an exiting paymentprocessor for credit cards?• What credit cards are accepted• Will orders be taken online/offline?What shippers will they use?• USPES,UPS,FedEX-tracking shipping• Where to ship? All China, T1/T2 Cities or International?
Integration and TaxesDoes the ecommerce solution need tointegrate into a POS or accounting platform?• If so, who is responsible for setting up those interactions. In most casecustomer programming will required to connect the two systemstogether.Examples: XML order feeds, local scripts calls to remote DBs to pulldata. Automated is always better. No one wants to manually import aCSV file multiple times a day.• Does the company have an IT staff that can assist with this?What tax issues are there to consider?• Is multi state tax a concern?• International taxes, VAT? Chinese Business Tax?• Tax exemption
Maintenance and OperationsWho will maintain the eCommerce platformand be responsible for day to dayoperations: • Order Processing and Shipping • Customer Service • Creating& colleting product data • Watching security and upgrades • Training
Identity Features NeededNow that business rules are identified, apply those rulesto cart features. Create a matrix list in excel. This can beused to compare eCommerce platforms to see whichto meet the project’s requirements. • 1 Page checkout • Discounts and Coupons • Payment gateways • Subscription services • Real-time shipping • Multiple views(category calculation and product pages) with multi shippers • Multiple product types • Multiple product images • Affiliates system Online • Digital downloads RMA • Importing/Exporting • SEO, SEF, email Marketing • Statistics, logs & Reports
PCI ComplianceWhat is PCI CompliancePayment Cart Industry Data Security Standards (PCI DSS)are network security and business practice guidelinesadopted by Visa, MasterCard, American Express, DiscoverCard, and JCB to establish a “minimum security standard”to protect customers payment card information.It’s a requirement for all merchants that store, transmit, orprocess payment card information.
How does my business become PCI compliant?Processing payment card by 3rd party Like PayPal Standard, Alipay, Google Checkout or CRESecure Or if you are storing, transmitting, or processing payment card information, you must: • Build and maintain a secure network to protect payment card information • Maintain a vulnerability management program • Implement strong access control measures • Regularly monitor and test networks • Pass quarterly remove vulnerability scans • And more…
Hosting and SecurityWeb hosting • Shared hosting is not recommended • PCI CompliantSecurity • SSL certificate, PCI Compliant Cart (PCI DSS Certified) • Software Maturity
Other important factorsSupport • Community, Free and Paid - Documentation, KBExtensibility • Open Source, Extension, add-on, API, Add new features • Mobile • Social MediaMarketing • SEO/SEM, SEF, up-selling, mailings, promotions, affiliates, Google Merchant,Users experience • Web 2.0, one page check out, user accounts...
Some Simple Tips• Build a matrix of business rules apply them to cart features• Review feature lists of cart platforms to find ones match asmany features as listed in the matrix• Find out what support and user base the platform has.Support will be in the cart to get an idea of how it willfunction.• Play with online demos or install a demo locally and setupproducts in the cart to get an idea of how it will function• Google/Baidu for user feedback and know issues on aparticular eCommerce platform. Get a feel for "peoplesperception" of the cart. This can be totally subjectivethough.• Ask your peers and see if they have any insight on thesystem or experience using it.
eCommerce Platform OptionsMany companies should also consider non-commercial options in the open sourceworldThere are a large number of open sourcesolutions and it is important to understandwhat platform will suit your situations.We have outlined the most common opensource platforms in the following slides.
OsCommerceOsCommerce has a number of store owners on its books, notablecustomers include TruffleShuffle and LinuxUk.So what features do you get with OsCommerce? There are multiplepayment Gateway’s to choose from including (but not limited to) –2Checkout.com, Authorize.Net, ChronoPay, iPayment, PayNova, Paypal,PSIGate, SecPay and TrustCommerce.Notable Features• Supports unlimited products and categories• Multicurrency support• Support for physical (shippable) and virtual (downloadable) products• Object oriented PHP backend• Web Browser Install and Plugin support• Problems – front end of OsCommerce is not developed using CSS, therefore skinning and reskinning is a bit of a nightmare, that said installation is a breeze – and if you are more comfortable with tables then OsCommerce is probably for you.
ZenCartZencart’s website doesn’t do justice to the professionalism of the endproduct, and although it doesn’t not offer as many payment processingoptions as OsCommerce and other e-commerce platforms it is a moremature product, with OsCommerce often taking quite a long time torelease fixes for important issues such as security. ZenCart is a fork ofOsCommerce so you can expect very similar sorts of features, its also easierfor the newbie developer to get into than Osc. Payment gateways includeLinkPoint, Authorize.Net and Paypal.Notable Features• User frontend is validated to XHTML 1.0 Transitional• Any PHP coding changes can be protected during upgrades by using the built-in override protection system• Integrate with phpBB• Meta Tags keywords and descriptions can be controlled at the per- product level
VirtueMartVirtueMart is an Open Source E-Commerce solution designed to be used withJoomla! (but also works with Mambo). Joomla and VirtueMart are written in PHPand made for easy use in a PHP / MySQL environment.Notable Features• Stock Level Control for Products and Item• Ajax-powered Product Overview allows to quickly add Products to the cart• Product Attributes (like Size or Color) can be added to Product• Manage different Currencies, Countries & States• Product Availability: show how fast a Customer can expect delivery• Payment Gateways supported include Authorize.net, PayPal, 2Checkout, eWay, Worldpay, PayMate and NoChex. If you have an existing Joomla based site, integration is particularly easy <5 minutes Virtuemart uses Joomla’s admin interface for store administration, and because it is implemented inside an already rich CMS, administration will come very easily to Joomla users. Given that Joomla is (probably) one of the best CMS systems out there, it may easily give OsCommerce and others a run for their money.
MagentoVarien, a Los Angeles web development firm is the brainchild behindMagento, and my what a fantastic job they have done on this product. It’s byfar one of the more exciting e-commerce platforms available for free on themarket today. Dripping with features, they really have thought of everything.Wishlists, shop by price and category, item comparison – all the things we’vecome to expect from professional web stores. Its software as good as this thatreally keeps licensed software on their toes..Just some of the features, for a full list download the pdfNotable Features• Integrated with Google Analytics• Multiple Images with Zoom• Add to Wish list• Send to a Friend• Batch Import and Export of Catalog• One Page Checkout• Multi Lingual
DashCommerceIf you are a advocate of all things Microsoft this wont be the first timeyou’ve come a cropper with finding open source software. One of theonly Open source .NET e-commerce platforms on the market we couldlay claim to was Dashcommerce (formerly the Microsoft CommerceStarter Kit) at its present status can only provide us with Paypal supportfor payment integration, and its lead developer has recentlyannounced that the Roadmap for the product appears to be going ina more commerce route. If you need one of the other paymentvendors listed above, you are going to have to rip the source codeapart and tackle it yourself. Some sites which have been built usingDash include Grossi Wines and GoWheelChair.Notable Features• Single Page Checkout• Partial Refunds• Configurable Shipping Rates• Drop-In Themes / Skinning
CubeCartCubecart have released two different versions of their product. Cubecart3 is their free version, Cubecart 4 is their inexpensive commercial version.One of Cubecart’s main strength’s lies with its variety of different paymentmerchant vendor, including but not limited to the following for the freeversion:2Checkout, AsianPay, Authorize AIM / SIM , BluePay, ccAvenue, ccNow,ChronoPay, PayPal Pro Direct Payment (US), PayPal Express Checkout,HSBC (API), Linkpoint Connect, Mals-E, Moneybookers, Nochex (Basic &APC), PayJunction, PayMate, PayOffline, PayPal Standard & IPN, PrintOrder Form, Protx (VPS Form), psiGate, SECPay, Verisign, WorldPay JuniorNotable Features• Professionally Security Audited• 100% Template Driven• Customer Order History• Multi Currency Support
X-Cart Whilst not free, X-Cart costs $229.00 for the Gold version (see featureshere) and $575.00 for the professional version (see features here). X-Cart iswell thought of piece of software amongst the developer community. X-Cart is an easy-to-use cart, although many customers say that its learningcurve is too difficult for beginners. A knowledge of the templating enginethat it uses (Smarty) would be a major advantage if you do decide to useit, and would make the learning curve that bit easier. X-Cart has a relativeease of self-maintenance, and your clients will find it easier to use thanLiteCommerce.Notable Features• Unlimited product options• Variety of payment gateways• Import/export all types of X-Cart• Real-time USPS, FedEx and UPS shipping calculation• Support for E-goods• Membership levels and membership-based pricing• Add-To-Cart buttons for existing websites
TomatoCartTomatoCart is an innovative open source ecommerce solution, branchedfrom osCommerce. Aiming at creating the best online shopping platform,TomatoCart is devoted to blending all flexible functionalities for users evenwith the basic software knowledge. Notably, innovation can be found inour admin panel, which is based on Rich Internet Applications combinedwith Ajax, contributing to our creative web desktop, one of central meansby which we provide easy management of your store and intuitiveinterface. Various payment processing options are available, includingAuthorize. Net, Ogone, PayPal, Saferpay, Wire Card and GoogleCheckout.Notable Features• RIA based Administration Pane• Search Engine Optimisation• Web Analytics (Piwik)• Lightweight Framework• Content Management System• Email System
ShopExPowerful online sales platform for multi-terminal, providing systemsintegration, data intelligence analysis services. selling productsonline, establish a brand image; store operations while ensuringsafety for entering the e-commerce business and personal choiceNotable Features• Independence Mall brand store• Multi-layout• Multi-channel sales• Unified management of the entire sales, integrated enterprisesystems• Intelligent analysis of data, accurate guide marketing decisions• Industry solutions, project consultants to follow up theimplementation of
ECSEOPECShop Shop System is a free open source online shop software, interms of stability, code optimization, operational efficiency, loadcapacity, security level, function and authority control and otheraspects are leading compare with similar products.Notable Features• Stable and secure• Multi-products sales• Flexible templates• Powerful product search engine• Multiple payment method
360Shop360SHOP Venture Mall Shop system is based on scouring stores KaiBo Tong team on the basis of the standard version, after 4 years ofresearch and development. Integrated Alipay and Taobao APIshared interface, in improving the ability of sellers marketing thesame time, a great online shop to help sellers save administrativecosts. The most convenient and efficient for domestic one-stopshopping experience.Notable Features• • Promotion and coupon• Member and Role management• Search engine optimization• Data analytics
Digital Jungle Fast Facts• Socially Led, digital marketing specialists• Global reach• Offices in Beijing, Shanghai, Hong Kong, Sydney• Spun out of SinoTech Group in 2011
World Class Digital Marketing Experience• Delivering digital strategy and execution services: – Customer and competitor insight – Digital strategy – Social Media Marketing – Search Engine Marketing – Affiliate Marketing – Media Buying – Mobile Services and Apps• We work for global and domestic organisations, across various market sectors, helping our clients: – Engage with their key audiences – Transform their business – Maximise growth Marketing
Our Commitment The mission of Digital Jungle is to help our clients improve their business position and gain real value from their digital marketing investments Through our expertise in social media digital marketing programs and the application of search, affiliate and online marketing, we commit to: • Driving incremental direct revenue (eCommerce)Dr Matt McDougall,CEO, Digital Jungle • Generating ROI unrivaled by traditional media • Protecting your online reputation • Increasing your market share over your competitors • Building your brand awareness We look forward to working with you.
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