Website performance

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Why website performance (pages load speed) matters and how it influences your business?

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Website performance

  1. 1. Why website performance matters? Website load speed influence on business
  2. 2. What is website performance? It is how quickly your visitors will get your information
  3. 3. If your site is slow... ...less visitors will reach your product
  4. 4. What is a slow site?* Visitors analysis: <ul><li>47% expect a web page to load in two seconds or less
  5. 5. 40% will abandon a web page if it takes more than three seconds to load
  6. 6. 52% of online shoppers claim that quick page loads are important for their loyalty to a site
  7. 7. * According to Akamai study: http://www.akamai.com/html/about/press/releases/2009/press_091409.html </li></ul>
  8. 8. So if a user visits a slow site... <ul><li>14% will start shopping at a different site if page loads are slow, 23% will stop shopping or even walk away from their computer.
  9. 9. 64% of shoppers who are dissatisfied with their site visit will go somewhere else to shop next time.
  10. 10. * According to Akamai study: http://www.akamai.com/html/about/press/releases/2009/press_091409.html </li></ul>
  11. 11. Microsoft research on server side delays: <ul>Delays above 200ms introduce strong negative impacts on the following metrics: <li>Repeat usage
  12. 12. Revenue (A revenue drop per user as much as 4%)
  13. 13. User engagement
  14. 14. Customer satisfaction
  15. 15. Time to first click
  16. 16. * http://seogadget.co.uk/improving-site-speed-talk-about-the-business-benefit/ </li></ul>
  17. 17. Google concluded... <ul>... that a linear relationship exists between increasing server side delays and user satisfaction metrics, abandonment and declining repeat searches </ul>
  18. 18. So if you have a slow site... <ul>...you are wasting money </ul>
  19. 19. What can you do to improve performance? <ul><li>Measure your website performance
  20. 20. Set high website speed as one of your development goals
  21. 21. Adopt new technologies (Cloud hostings, CDNs, Distributed storages...) </li></ul>
  22. 22. When you build a new feature or a website <ul><li>First make it work and then make it fast
  23. 23. Implement, measure and make it faster
  24. 24. Make it smaller but faster
  25. 25. Optimize your features as well as your platform </li></ul>
  26. 26. Serve all your users <ul><li>You will need to scale one day
  27. 27. So plan for scale and be prepared to handle it once required </li></ul>
  28. 28. Thank you <ul>We are building high performance and high traffic websites http://everyz.com </ul>

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