During a recent webinar, Digital Specialist Jon Eaton and Marketing Manager Keith Gutu shared great insights and top tips on proven easy to implement practical steps you can take to gain quick wins in your website’s performance. Key takeaways were: - Steps you can take right now to make your website faster - Reviewing 404’s to tell you where content might be missing - How to reduce bounce rate on high traffic landing pages - How to spot issues in your conversions quickly and do something about them

1. WEBINAR: Website Spring Clean
Wednesday 7th March, 4pm GMT

2. House Rules…
@EatonJon
Next Webinar date:
Friday 12th January at 3pm
Topic: “2018 Digital Trends“
Email: keith@i3digital.com
Next webinar
Some time in June
You Decide!
4pm GMT
@wearei3

3. • Steps you can take to make your website faster
• Reviewing 404’s to see where content might be missing
• Reducing bounce rate on high traffic landing pages
• Spotting issues with conversion rates quickly and doing
something about it
Agenda…

4. Why a website spring clean?
• Most rebuild and transformational projects kick off Jan-
March or September / October.
• Even if you’re about to rebuild it’s in your best interests to
maximise the efficiency of your website development and
marketing spend.
• If you don’t review website performance at least once a
year you will probably miss new trends.

5. Website Speed – Did you
know?
• 25% of visitors leave pages that
take more than 4 seconds to
load
• 64% of mobile users expect
page load times of less than 4
seconds
• 79% of customers who report
speed performance issues
never buy again from that
website
• 1 second increase can decrease
pageviews by 11% and
conversions by 7%

6. What impacts website speed?

7. Fixing speed issues

8. Reviewing 404’s

9. Reviewing 404’s

10. Reducing bounce rate

11. Reducing bounce rate

12. Spotting issues in Conversion
Rate
• Spot crawl errors
• Spot significant drops in important keywords
• Spot drop off in key user journeys

13. Spotting issues in Conversion
Rate
• Asks users how we can improve their experience
• Identifies ‘unknown’ areas of conversion
optimisation
• Reveals ‘real’ business impact
• Are you passing enquiries on too early?
• Tells you which organisations aren’t
converting
• Should we be moving from broadcast to
tailored communications?

14. Improving CR quickly

15. • Test your website speed and identify improvements to server,
CMS, asset management and how you write front end code.
• Use GWT and GA to look at 404’s. If people are still visiting
pages that have been deleted re-instate them.
• Consider why bounce rates are high. Is it isolated to certain
types of users?
• Keep an eye on early indicators for conversion rate decline.
Consider moving from broadcast to tailored communications
for groups of users who are not converting.
• Be aware of emerging trends….
Key Takeaways

17. Thank you! Any Questions?
Next webinar Mid June
You decide (UX and Apps or International Websites)
Email Keith@i3digital.com