Social Media
  In 5 Slides
Social Media Is
     A way of telling stories using tools that
      are more affordable, accessible, and
      feasible t...
Instead of..
     Writing a book...     ...make a blog or eBook.
     Making a TV show... ...make a YouTube video.
     Go...
Tools of the Trade
     Facebook (personal networking)
     Twitter (info gathering)
     LinkedIn (professional networkin...
Basic Tenants
     Nobody cares (until you give them a reason to)
     Add value wherever possible (links, pictures,
     ...
Social Media Is Not..
      A silver bullet. If you or your
      company suck, you’ll suck louder
      using social medi...
IAmNickArmstrong.com
@ImNickArmstrong (Twitter)
NickMArmstrong@gmail.com
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Social Media In 5 Slides by Nick Armstrong

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I attempt to explain what Social Media is in 5 slides.

Published in: Education, Technology, Business
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Social Media In 5 Slides by Nick Armstrong

  1. 1. Social Media In 5 Slides
  2. 2. Social Media Is A way of telling stories using tools that are more affordable, accessible, and feasible than tools of the past were. #1
  3. 3. Instead of.. Writing a book... ...make a blog or eBook. Making a TV show... ...make a YouTube video. Going on the radio... ...make a Podcast. Filming a Movie... ...record a 12Seconds.tv video. Finding financing... ...almost all of this is Free! #2
  4. 4. Tools of the Trade Facebook (personal networking) Twitter (info gathering) LinkedIn (professional networking) YouTube (mid-length videos) 12Seconds.tv (12 second videos) Tumblr (easy blogging) WordPress (complex blogging) #3
  5. 5. Basic Tenants Nobody cares (until you give them a reason to) Add value wherever possible (links, pictures, details) Be yourself - and be personable - don’t just be a repeating ad for yourself or your business Play to your strengths: if you can’t write, don’t blog... make a video blog or podcast instead Listen and ask questions #4
  6. 6. Social Media Is Not.. A silver bullet. If you or your company suck, you’ll suck louder using social media. A PR Plan. You still have to listen to your customers. A Marketing Plan. No tool can correct a bad marketing strategy. Easy to “just do”. Plan ahead. #5
  7. 7. IAmNickArmstrong.com @ImNickArmstrong (Twitter) NickMArmstrong@gmail.com

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