Social Media Is
A way of telling stories using tools that
are more affordable, accessible, and
feasible than tools of the past were.
Writing a book... ...make a blog or eBook.
Making a TV show... ...make a YouTube video.
Going on the radio... ...make a Podcast.
Filming a Movie... ...record a 12Seconds.tv video.
Finding ﬁnancing... ...almost all of this is Free!
Tools of the Trade
Facebook (personal networking)
Twitter (info gathering)
LinkedIn (professional networking)
YouTube (mid-length videos)
12Seconds.tv (12 second videos)
Tumblr (easy blogging)
WordPress (complex blogging)
Nobody cares (until you give them a reason to)
Add value wherever possible (links, pictures,
Be yourself - and be personable - don’t just be a
repeating ad for yourself or your business
Play to your strengths: if you can’t write, don’t
blog... make a video blog or podcast instead
Listen and ask questions
Social Media Is Not..
A silver bullet. If you or your
company suck, you’ll suck louder
using social media.
A PR Plan. You still have to listen to
A Marketing Plan. No tool can
correct a bad marketing strategy.
Easy to “just do”. Plan ahead.