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Facebook for Business Owners

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A presentation on how to use Facebook, targeted primarily for Small Business Owners.

Covers Facebook Privacy, Groups, Pages, and Insights.

Published in: Self Improvement
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Facebook for Business Owners

  1. 1. Facebook for Business By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrongTuesday, April 12, 2011
  2. 2. I run WTF Marketing. I’m 25, live in Colorado and sometimes pretend to be Spock. I teach weekly classes on web marketing and volunteer at the Loveland SBDC.Tuesday, April 12, 2011
  3. 3. What are we covering? Personal Profiles Maximize Privacy Friend Lists Selective Exclusion Groups Pages Landing Pages Events Apps Analytics Promotion Facebook Ads DemographicsTuesday, April 12, 2011
  4. 4. Let’s Get StartedTuesday, April 12, 2011
  5. 5. Facebook 101 Not just for posting embarrassing photos and stalking anymore. We", okay. Maybe mostly stalking. Remember that until recently, Facebook was for co"ege students to find people to hook up with.Tuesday, April 12, 2011
  6. 6. Facebook by the Numbers If Facebook were a country, it would be the 3rd most populous in the world (~600k in 2011) behind China and India. Over 150 million are using Facebook mobile. Steve Kay / JellybeansTuesday, April 12, 2011
  7. 7. Facebook by the Numbers In short, everybody, and their mother, and their grandmother (including mine) are on Facebook. Scott Beale / Laughing SquidTuesday, April 12, 2011
  8. 8. No, really... as of January 4, 2011 Female - 55% Male - 43.4% Aged 18 to 24 - 30.9% (fastest growing) Aged 35 to 54 - 27% Total US users - 147 million Source: Facebook Ads Data Scott Beale / Laughing SquidTuesday, April 12, 2011
  9. 9. Personal ProfilesTuesday, April 12, 2011
  10. 10. What’s a Profile for? A Person. Not a Business. Seriously: using a Profile for your business will get you banned.Tuesday, April 12, 2011
  11. 11. Create an Account Don’t do this.Tuesday, April 12, 2011
  12. 12. Why Not? Do this. It’s a lot harder to get traction for your page with no personal profile. You may end up penniless and broke. This is OK too, but harder.Tuesday, April 12, 2011
  13. 13. Friend requests Messages News Feed Friend Requests Your profile Post an update Events Groups Comments and Likes Games and apps Find more friends The Home ScreenTuesday, April 12, 2011
  14. 14. Privacy Options Add/edit info Other info fields Avatar Remove post Your ProfileTuesday, April 12, 2011
  15. 15. Now What? Add in as much data as you are comfortable with. You can change privacy settings for each piece. Finding friends makes it easier to gain fans down the road. Don’t Friend people you don’t know. Upload a photo - use the same one as in your other profiles.Tuesday, April 12, 2011
  16. 16. Click here This appears Adding InfoTuesday, April 12, 2011
  17. 17. Uploading Your PhotoTuesday, April 12, 2011
  18. 18. What Happens When You Like SomethingTuesday, April 12, 2011
  19. 19. Tagging Photos (and untagging)Tuesday, April 12, 2011
  20. 20. Important Lock down your privacy settings. Like, right now.Tuesday, April 12, 2011
  21. 21. First, Create Friend Lists Click on Account on the upper-right Click on “Edit Friends”Tuesday, April 12, 2011
  22. 22. Create a list Remove Friend Friend Lists Building a Friend ListTuesday, April 12, 2011
  23. 23. Click here This appears Pick a meaningful name Select some peeps Then click here. You can add/edit later!Tuesday, April 12, 2011
  24. 24. Friends Lists, Explained No notifications are sent when you add someone to a list. You can set individual privacy settings for each list. You can post something on your wall specifically for a list or exclude a list (even individuals).Tuesday, April 12, 2011
  25. 25. Friends Lists, Explained Some list ideas: Family You Like Family You Don’t Like Jerkfaces Liberals Conservatives Tries To Sell Me StuffTuesday, April 12, 2011
  26. 26. Mouse over This appears Click Add to a list Adding People to a ListTuesday, April 12, 2011
  27. 27. Accessing Privacy Settings Set up lists FIRST Click on Account on the upper-right Click on “Privacy Settings”Tuesday, April 12, 2011
  28. 28. Bad idea. My favorite Your ProfileTuesday, April 12, 2011
  29. 29. Tuesday, April 12, 2011
  30. 30. Most important setting anywhere, ever. Fix this now. Apps and SharingTuesday, April 12, 2011
  31. 31. Any application your friends add can see whatever is still checked in this box. By Default, Farmville knows your sexual orientation, what you look like, and where you like to shop. How do you feel about that?Tuesday, April 12, 2011
  32. 32. Block and IgnoreTuesday, April 12, 2011
  33. 33. Block ApplicationsTuesday, April 12, 2011
  34. 34. The actual setting: What the Public SeesTuesday, April 12, 2011
  35. 35. Exclude lists/friends Write here Posting Something To Your WallTuesday, April 12, 2011
  36. 36. Publish to or exclude lists/friendsTuesday, April 12, 2011
  37. 37. Mouse over any post to see this X. You can mark things as spam, hide ads, block apps, and even unlike pages with it. You can also just hide the individual post or posts from that page/person/app in the future.Tuesday, April 12, 2011
  38. 38. Then Creating An EventTuesday, April 12, 2011
  39. 39. Invite FriendsTuesday, April 12, 2011
  40. 40. GroupsTuesday, April 12, 2011
  41. 41. Groups: New and Improved In many ways groups may out-perform pages. Pages are very static, meant to disseminate information and brand your customers. Groups, on the other hand, are inherently social.Tuesday, April 12, 2011
  42. 42. Post documents and events Group Type Chat to group Groups have Members and WallsTuesday, April 12, 2011
  43. 43. Modify notification settingsTuesday, April 12, 2011
  44. 44. Tuesday, April 12, 2011
  45. 45. A Note on Group Types Open: Members and Content visible Closed: Members visible, Content Hidden Secret: Members and Content HiddenTuesday, April 12, 2011
  46. 46. Building a Business PageTuesday, April 12, 2011
  47. 47. Step 1: Search for Coca-Cola. Click here. Step 3: Click here. Step 2: Scroll down.Tuesday, April 12, 2011
  48. 48. You’ve got choices! (you can change your mind later - they decide what info you enter)Tuesday, April 12, 2011
  49. 49. Build Your First Page Big Tips: Don’t blindly add everybody. Be engaging - not a bullhorn! Correct (square) logo format. Promote, but remember it’s not yours (Facebook belongs to Facebook). Get versed in the TOS.Tuesday, April 12, 2011
  50. 50. Reviving an Old Page?Tuesday, April 12, 2011
  51. 51. Add Info and Edit Your SettingsTuesday, April 12, 2011
  52. 52. Page Setup Restrict visibility with this setting Determine which tab people land on when first visiting hereTuesday, April 12, 2011
  53. 53. Enter Basic Business InfoTuesday, April 12, 2011
  54. 54. Separation of Interests?Tuesday, April 12, 2011
  55. 55. Upload a Logo (square!)Tuesday, April 12, 2011
  56. 56. Featured Likes and OwnersTuesday, April 12, 2011
  57. 57. Promotion (Badge is easiest)Tuesday, April 12, 2011
  58. 58. Adding AdminsTuesday, April 12, 2011
  59. 59. Adding and Removing App TabsTuesday, April 12, 2011
  60. 60. Creating EventsTuesday, April 12, 2011
  61. 61. Creating EventsTuesday, April 12, 2011
  62. 62. Using Facebook As Your PageTuesday, April 12, 2011
  63. 63. Allows you to post on any page you’ve liked (as your business)Tuesday, April 12, 2011
  64. 64. Like Other Pages To Drive TrafficTuesday, April 12, 2011
  65. 65. Import Your BlogTuesday, April 12, 2011
  66. 66. Custom Landing Page This is much more difficult than it used to be. But, there’s an easy solution (it comes at a cost).Tuesday, April 12, 2011
  67. 67. The Easy Way: Pagemodo.comTuesday, April 12, 2011
  68. 68. The Hard Way: Build a Custom AppTuesday, April 12, 2011
  69. 69. Remember this URL Create a 520px wide page on your web serverTuesday, April 12, 2011
  70. 70. Creating an App Visit www.facebook.com/ developers and click Allow. Click on “Set Up New App” Name your app and click Agree.Tuesday, April 12, 2011
  71. 71. Name your app, set your icons.Tuesday, April 12, 2011
  72. 72. Enter the URL of the page you created earlier here Enter up to 16 characters in the Tab Name, set the URLTuesday, April 12, 2011
  73. 73. When You Save Settings Click HereTuesday, April 12, 2011
  74. 74. Tuesday, April 12, 2011
  75. 75. Understanding InsightsTuesday, April 12, 2011
  76. 76. Meta AnalyticsTuesday, April 12, 2011
  77. 77. Demographics: Marketable or Just Fun?Tuesday, April 12, 2011
  78. 78. Like SourcesTuesday, April 12, 2011
  79. 79. Find the Patterns in UsageTuesday, April 12, 2011
  80. 80. Facebook AdsTuesday, April 12, 2011
  81. 81. To Create An AdTuesday, April 12, 2011
  82. 82. Here’s the Cool Part...Tuesday, April 12, 2011
  83. 83. Thanks! Nick Armstrong IAmNickArmstrong.com @ImNickArmstrongTuesday, April 12, 2011

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