Twitter For Business Check out our step-by-step guide on how to use Twitter efficiently & effectively for YOUR business. July 14, 2011

2. By: Jennifer Taylor

3. As a business, you can use Twitter to quickly share
information, gather market intelligence and insights, and
build relationships with people who care about your
company.

4. • Provides powerful ways to generate
awareness
• Connects you with your customers
• Builds relationships with consumers

5. • Know what you want to measure before you
engage!
 Tie an activity to an end game.
• Allows you to establish goals and objectives for:
 Sales
 Registrations
 Referrals
 Links
 Reduction in costs and processes
 Decrease in customer issues
 Lead generation

6. • blogging • microblogging
• bookmarking • music
• business • news
• community • photo
• design • tech
• entertainment • travel
• health • video

7. Vision of Twitter:
• Age 14: Fascinated with real-time physical information transfer—like couriers, taxis,
and 911.
• Age 15: Worked as a programmer and built several dispatch systems; wanted the same
thing for his friends.
Technology That Made It Possible:
“AOL’s Instant Messenger was getting big and included this thing called “status.” You
could set your “away status,” and you could see what your buddy list was doing at a
glance. It was a dispatch system, but it was limited: There were only four status options.
We took the concept of status and mixed it with the ubiquity of texting. We’re not
building a social network; we’re allowing users to issue a series of personal newswires,
140 characters or less. The reason Twitter works is that we recognized patterns in the
world. We listened, and we made those patterns more convenient.” ~ Jack Dorsey
http://bit.ly/cDN2pJ

8. • To follow somebody is to subscribe to their messages
• A tweet is an individual message
• A DM or direct message is a private message on Twitter
• RT or retweet is to repost a valuable message from
somebody else on Twitter and give them credit
• Trending topics are the most-discussed terms on Twitter
at any given moment

28. • Find people to connect with!
• Reveals shared (and unique) friends and followers for up to 3
separate users.
• Venn diagrams and listings of all users.

46. Manage Lists

47. Manage Lists

61. • Leverage Other Profiles
• Tweet and Tweet Often
– But Create Space for Reactions
• Be Conversational
• Provide Value
• Tweet in Peak Times
• Be yourself and Tweet from the ❤

70. Blip.fm

72. • dlvr.it
• hootsuite.com
• ping.fm
• seesmic.com

75. Keeps track of conversations that mention you,
your products, your company, anything, with
hourly updates! You can even keep track of who's
tweeting your website or blog, even if they use a
shortened URL (like bit.ly or tinyurl.com).