A 2.0 solution to volunteer management in the wake of Tropical Storm Irene that connected thousands of people in need to those willing to help. OR A place for people to connect.
Key Goals• Consolidate information• Create a place to connect• Accessible to all• Simple to use
Managing VTResponse• Check Email, Twitter and Voicemail• Review comments and forums• Review VTExchange.org• 17 individual town pages• 12 individual town web pages• 6 State of Vermont Sites• 27 person contact list• Traditional Media Sources
By the Numbers• 938 posts• 1,150 followers on Twitter• 426, 686 total views• 44, 688 views on August 31st, 2011• 35,410 forum participants
The BasicsBuild your audience before you need it.Manage the information.Use fewer tools well, rather than all the tools poorly.Create a system that is as automatic as possible.
Building Audience Engagement is key.• Identify key players• Follow generously• Create a conversation
Manage the Information If you don’t share it, someone else will.• Clear, concise, original.• Provide contact information for follow-up• Seek user generated content• Active, consistent participation