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Hashtags and Flash Floods  and Flu Shots, Oh My!   Adding Social Media to  the Public Health Toolkit
Agenda•   Introduction•   Case Study: VTResponse.com•   What is Social Media?•   Getting Started•   @InstantlyInform•   Qu...
CASE STUDY: VTRESPONSE
Hurricane Katrina, August 2005Waveland, MS
Twitter After Irene
A 2.0 solution to volunteer management in  the wake of Tropical Storm Irene that  connected thousands of people in need to...
Key Goals• Consolidate  information• Create a place to  connect• Accessible to all• Simple to use
Managing VTResponse•   Check Email, Twitter and Voicemail•   Review comments and forums•   Review VTExchange.org•   17 ind...
By the Numbers•   938 posts•   1,150 followers on Twitter•   426, 686 total views•   44, 688 views on August 31st, 2011•  ...
WHAT IS SOCIAL MEDIA?
Social media is what you make it. It’s a place to engage, to share, to learn and to connect.
Key Tools for Public Health         Facebook          Twitter           Blog
Facebook•   Membership required•   Users create profiles•   Can handle text, photos and videos•   Allows commenting, likin...
Twitter•   Requires membership to post•   All can read if profile is public•   140 character limit•   Information can be r...
Blog•   No membership required•   Easy to set up, maintain and update•   Can handle almost limitless text and photo•   Aut...
GETTING STARTED
The BasicsBuild your audience before you need it.Manage the information.Use fewer tools well, rather than all the tools po...
Building Audience         Engagement is key.• Identify key players• Follow generously• Create a conversation
Manage the Information    If you don’t share it, someone                else will.•   Clear, concise, original.•   Provide...
Launching Instantly Informed        @InstantlyInform
Thank You• Greg Moore• Tom Birkland• Matt Sisto/Katy Kent
Questions/Comments
Instantly Informed Conference
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Instantly Informed Conference

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Slides from my talk at the Instantly Informed conference in Findlay, OH in July 2012. Transcript available upon request.

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Instantly Informed Conference

  1. 1. Hashtags and Flash Floods and Flu Shots, Oh My! Adding Social Media to the Public Health Toolkit
  2. 2. Agenda• Introduction• Case Study: VTResponse.com• What is Social Media?• Getting Started• @InstantlyInform• Questions & Answers
  3. 3. CASE STUDY: VTRESPONSE
  4. 4. Hurricane Katrina, August 2005Waveland, MS
  5. 5. Twitter After Irene
  6. 6. A 2.0 solution to volunteer management in the wake of Tropical Storm Irene that connected thousands of people in need to those willing to help. OR A place for people to connect.
  7. 7. Key Goals• Consolidate information• Create a place to connect• Accessible to all• Simple to use
  8. 8. Managing VTResponse• Check Email, Twitter and Voicemail• Review comments and forums• Review VTExchange.org• 17 individual town pages• 12 individual town web pages• 6 State of Vermont Sites• 27 person contact list• Traditional Media Sources
  9. 9. By the Numbers• 938 posts• 1,150 followers on Twitter• 426, 686 total views• 44, 688 views on August 31st, 2011• 35,410 forum participants
  10. 10. WHAT IS SOCIAL MEDIA?
  11. 11. Social media is what you make it. It’s a place to engage, to share, to learn and to connect.
  12. 12. Key Tools for Public Health Facebook Twitter Blog
  13. 13. Facebook• Membership required• Users create profiles• Can handle text, photos and videos• Allows commenting, liking and sharing• Who’s On?
  14. 14. Twitter• Requires membership to post• All can read if profile is public• 140 character limit• Information can be re-shared rapidly• Who’s On?
  15. 15. Blog• No membership required• Easy to set up, maintain and update• Can handle almost limitless text and photo• Autopost to Twitter and Facebook
  16. 16. GETTING STARTED
  17. 17. The BasicsBuild your audience before you need it.Manage the information.Use fewer tools well, rather than all the tools poorly.Create a system that is as automatic as possible.
  18. 18. Building Audience Engagement is key.• Identify key players• Follow generously• Create a conversation
  19. 19. Manage the Information If you don’t share it, someone else will.• Clear, concise, original.• Provide contact information for follow-up• Seek user generated content• Active, consistent participation
  20. 20. Launching Instantly Informed @InstantlyInform
  21. 21. Thank You• Greg Moore• Tom Birkland• Matt Sisto/Katy Kent
  22. 22. Questions/Comments

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