Take Care - Drake Channel Orange - Frank Ocean

1. ANALYSIS OF DIGIPAKS

2. DRAKE - TAKE CARE
Take care is Drakes second studio album released on the 15th of
November, 2011 by Young Money Entertainment & Cash Money Records.
The first thing we see when we look at the album is the artist himself, he
is centered in the middle of the cover and has all the normal conventions
of an urban artist such as the gold chain, the gold watches and a ring on
his pinky finger - this connotes wealth, this is emphasized with the props
included in the picture - the paintings, the gold cup, the gold candle, and
the gold owl statue - all of these connote wealth whilst maintaining the
constant theme of neutral colours'.
The artist is looking away from the camera as though he is thinking and
perhaps focusing on something else which possibly correlates with the
title 'Take care' - the album title has some type of sentimental meaning
and as mentioned before, the artist himself has raised some type of
recognition for being a 'sentimental rapper'.
The cover is extremely simple, and doesn't consist of hardly any text
apart from the title name and the parental advisory in the top left corner
- what came to my attention about this is the fact that not even the
artists name is shown, which shows the artists fame, that he does not
need to state who he is, although for those who follow drake and are fans
would know that the owl on the table is representative of drakes record
label 'OVOXO' which explains why the artist has not bothered to state the
actual name of it on the cover.
The setting and the color scheme itself connotes an old fashioned type
which I believe goes against a normal convention for a hip hop album.
The 'Take Care' title is written in what appears to be quite a causal,
although sophisticated font, again, demonstrating himself as an artist &
wealth, the typography can also be seen as quite feminine which can link
to the songs which are featured on the album seeing as a lot of the link to
breakups & love.
The parental advisory sign shows us that his audience consists of younger
audiences starting from around 15 - 30

3. On the left, we can see parts of
the booklet which is included
inside of the digipak, with all the
songs that are included in the
album - underneath the song titles
it includes everyone who was
involved in the production of the
song - this is mainly for business
purposes rather than for the
audiences appeal, although it
gives the listeners knowledge on
other songs they may like that
these producers have produced
elsewhere.
The same theme continues, the
background still shows a
sophisticated setting, what I
assume is a mansion which not
only highlights wealth but the
need for consistency.
Above, also included as part of the digipak booklet, is a whole page dedicated to everyone who helped
Drake on his way up, this section although, also business shows him as an appreciative, humble artist
which will benefit him when growing his image and gaining the approval of listeners.
Again, the theme is consistent, although, rather than having the same background of the mansion
setting, we instead see an owl, which for those who don't know is the iconic symbol of his own label
'OVOXO' - the owl does however, look as though it is made out of gold maintaining the 'rich/wealthy'
theme we see on other pages.

4. The back cover continues with the consistent theme of back and gold - the font is
very simple and easy to read whilst the gold enhances the idea of wealth.
The background is a marble type of texture which again, enhances the idea of
wealth and can perhaps appear to be the table that we see on the front cover.
Unlike the front cover, the back cover does have writing, and introduces the
record label 'Big Money' which promotes Drake as an artist seeing as this specific
record label has made a name for itself in the R&B industry, meaning those who
have not heard of drake will take him seriously as an artist.
The album consists of these 3 colours throughout the digipak, other
than the visual appeal, it links to the theme of wealth and provides
a classic look.
The CD itself continues with the black/gold theme, the simplistic look represents
the albums look but unlike the cover, it states the artists name 'DRAKE' in the
same font that we see on the back cover - this shows us although, the artist
doesnt need to show us who he is immediately he does feel as though he must
somehow represent himself.

5. FRANK OCEAN - CHANNEL ORANGE
Channel Orange is Frank Oceans debut studio album released on July
10, 2012 by Def Jam Recordings.
The album cover, unlike the Drake cover is completely orange and
does not have any indication of who the song is by - it does not
consist of any photographs or the artist nor the artists name. Of
course, the colour orange represents the album title 'Channel
Orange'.
The font of the title is in two different styles - the 'channel' is a bold
bubbly type of writing, it has small splatters of blue which is probably
done like this to represent the urban industry seeing as the font has
a graffiti type style to it - other than this, the small splatters of blue
could represent a transition which perhaps connotes the changing of
channels, it is extremely eye catching and brings more life to the
cover whereas 'orange' is in a simple text which is seen throughout
the digipak.
On the bottom right of the cover, we see the parental advisory icon,
which like the drake album shows us that their are young audiences
listening to Frank Ocean.
The cover does not give away anything, which shows us Frank Ocean
as an already established artist - unless you know of the artist you
would not know who the album is by which in some ways is risky, but
at the same time it catches the attention of people as it raises
curiosity and of course, with the eye catching colour of the
background it would make people want to look into the album.

6. In the image above, as part of the digipak, Frank Ocean dedicates 2 paragraphs to his
fans, thanking them for their support and explaining how much his life has changed
in 4 years - this is an extremely smart move as it makes the listeners feel involved
and respect him more as an artist as he is acknowledging his fans and puts himself
on the same level as them which completely removes 'celebrity v normal person'
It completely contradicts a normal urban convention which makes his album that
much more interesting and makes people want to buy his album rather than just
download it.
The theme is constant with the inside of the albums booklet with the colour blue -
the font is in a typed style which links to album title of 'channel'
Rather than having his name on the front cover, inside of the booklet which comes
with the digipak, Frank ocean has pictures of himself, similarly to the one below, but
one common factor is that he does not look directly at the camera in any of them
which adds to the mystery of Frank Ocean, he is not an open celebrity and keeps
himself to himself, hardly ever giving interviews - it shows us that the album is
purely for music, and the simplicity of the album adds to this seeing as it doesn't
really have any self promoting factors.

7. The CD, again, is simple and is the only part in which we see the artists name & record label,
but even that section is barely visible which again, as mentioned before, adds to the mystery
of Frank Ocean.
The image on the CD of the eject icon is extremely simple yet effective, it links to the writing
on the letter to the fans and the title 'channel orange' and the fact that it's upside down
implies that people should insert the disc rather than eject it.
The back cover like most digipaks consists of the track list telling the listeners
what songs are featured, it maintains the same consistent theme of simplicity, it
has the same colour of orange we see on the front cover and contains the same
font which is seen on the CD and the album title at the front with the word
'ORANGE' - the simplicity of this album is extremely effective as it makes his
listeners focus on the music rather than the artwork or him.