Learn how retailers can prepare their online stores to meet growing consumer expectations.

1. Confidential and Proprietary Information
What Retailers Must Do Today to Meet
the Consumer Expectations of Tomorrow

2. Confidential and Proprietary Information
You can drown in the
Wave of Accelerating Change
• Mobile Adoption
• Inventory Visibility
• Blended Channels
• Mobile and In-store POS
• Social Trends
• Empowered Associates
• Multiple Platforms

3. Confidential and Proprietary Information
Or you can ride it!

4. Confidential and Proprietary Information
Consumer Shopping Habits Dramatically Changed
with the Adoption of the Smartphone
1990s
ECOMMERCE
IS
BORN
Early
vendors
supplied
the
basics
of
ecommerce:
lis?ng
products
and
accep?ng
payments
2000s
MOBILE
RISES
Mobile
devices
forced
retailers
to
maintain
both
tradi?onal
and
mobile-­‐friendly
sites
2010s
MULTI-­‐CHANNEL
EXPLODES
Prolifera?ng
sales
channels
require
retailers
to
create
a
seamless
experience
both
on-­‐
and
offline
TODAY
OMNI-­‐CONNECTED
CONSUMERS
Today’s
business
is
truly
omni-­‐channel,
requiring
a
modern
plaOorm
that
enables
a
consistent
experience
across
all
touchpoints
2007
SMARTPHONE
ARRIVES
The
inven?on
of
the
iPhone
and
rapid
adop?on
of
mobile
devices
transforms
the
world
of
online
shopping

5. Confidential and Proprietary Information
5 Technology Strategies for Modern Retailers
1) Leverage responsive design
2) Establish single source content for a consistent brand experience
3) Deliver hyper-personalized experiences
4) Embrace agility and innovation
5) Empower sales associates

6. Confidential and Proprietary Information
Leverage Responsive Design
• In 2014, 29% of online sales were from a
mobile device
• Building, managing and maintaining
separate sites for different devices is a
thing of the past
• Ecommerce platforms should empower
retailers to provide seamless brand
experiences
A commerce website that automatically adapts to the connected consumer

7. Single Source Content For a Consistent Brand Experience
Publish across
multiple touch points
Manage, develop content
from a single interface
Suppliers
Community
Partners
Internally Created
Web
Mobile
In-store application
Email
Social
Content received
from multiple sources
Reduce costs Increase revenue
Create consistent
experiences Engage customers
Engaging customers consistently requires a unified content experience across multiple channels
Digital assets
Customer Data
Product Catalog
Search

8. Deliver Hyper-Personalized Experiences
• Leverage customer profiles and behavior to create experiences that amaze
and engage
• Personalize the path to purchase with reviews, promotions and discounts
relevant to the individual
• Consumers will trade personal information for individual recommendations

9. Embrace Agility and Innovation
In-store
Online
Fosters innovation Unified digital experienceRapid development Faster time-to-market
Modern Technology
Stack
Native Mobile
Responsive Theme
REST API
SaaS
Business Critical
Applications
Commerce
Fulfillment
ERP
POS
Commerce solutions built on a flexible SaaS platform are setting a new standard for
performance and innovation

10. Empower Associates
• Consumers are better connected to
product information via their mobile
devices
• Retailers should leverage mobile
technology in stores to aid in product
discovery and decision making
Over 50% of consumers believe they are more
informed than sales associates

11. Mozu Platform
COMMERCE
MANAGEMENT
REST
API
Mul?-­‐Tenant
SaaS
MOZU
DEV
CENTER
Theme
Development
Widget
Development
APP
DEVELOPMENT
Na?ve
App
Integra?ons
Catalog
Reports
Customers
Orders
Publish
Loca?ons
Marke?ng
Site
Builder
SDKs
Hypr
Theme
Engine
Applica?ons
MOZU
ADMIN
MOZU
DEV
CENTER

12. Confidential and Proprietary Information
Mozu Platform
COMMERCE
MANAGEMENT
REST
API
Mul?-­‐Tenant
SaaS
MOZU
DEV
CENTER
Theme
Development
Widget
Development
APP
DEVELOPMENT
Na?ve
App
Integra?ons
Catalog
Reports
Customers
Orders
Publish
Loca?ons
Marke?ng
Site
Builder
SDKs
Hypr
Theme
Engine
Applica?ons
MOZU
ADMIN

13. Confidential and Proprietary Information
Mozu Platform
COMMERCE
MANAGEMENT
REST
API
Mul?-­‐Tenant
SaaS
MOZU
DEV
CENTER
Theme
Development
Widget
Development
APP
DEVELOPMENT
Na?ve
App
Integra?ons
Catalog
Reports
Customers
Orders
Publish
Loca?ons
Marke?ng
Site
Builder
SDKs
Hypr
Theme
Engine
Applica?ons

14. Confidential and Proprietary Information
Mozu Platform
CUSTOMER
EXPERIENCE
Stores, Kiosks Call Centers
Mobile, Tablet, PC’s
COMMERCE
MANAGEMENT
REST
API
Mul?-­‐Tenant
SaaS
MOZU
DEV
CENTER
Theme
Development
Widget
Development
APP
DEVELOPMENT
Na?ve
App
Integra?ons
Catalog
Reports
Customers
Orders
Publish
Loca?ons
Marke?ng
Site
Builder
SDKs
Hypr
Theme
Engine
Applica?ons

15. Confiden8al and Proprietary Informa8on
Built for the Future of Retail
EMPOWERED BUSINESS USERS
+ Consolidate products into a
single catalog and publish to
mul8ple brands and sites
+ Simplified content
management including
segmented promo8ons and
discounts
+ Reduces dependence on IT
ENABLED TECHNOLOGY TEAMS
+ Flexibility with API First
Architecture
+ Speeds dev cycles with
responsive built in and the
use of best-­‐in-­‐breed
technologies for beTer
performance
+ Mul8-­‐tenant SaaS eliminates
the burden of deployment,
security and performance
TRUSTED COMMERCE PARTNER
+ Predictable pricing model
based on usage
+ Reliable sites with a 99.9%
up8me guarantee and
confidence your data is safe
with validated PCI compliance
+ Backed by Volusion’s 15+
years commerce experience

16. Confidential and Proprietary Information
Curious to see how Limitless Commerce can
empower your business?
Let us show you.
Request a consultation at mozu.com