1. COOATEMCA COOPERATIVA DE TRANSPORTE Y TURISMO EN
MOTOCARROS EN FLORENCIA CAQUETA
Piedad Constanza Claros Osorio
Sandra Liliana Ocampo Ortiz
Jorge Antonio Soriano Rojas
AMAZONIA UNIVERSITY
ENGLISH PROGRAM
ENGLISH COMMUNICATION SEMINAR
FLORENCIA-CAQUETA
2013

2. COOATEMCA COOPERATIVA DE TRANSPORTE Y TURISMO EN
MOTOCARROS EN FLORENCIA CAQUETA

3. WELCOME
Welcome to Cooperativa Cooatemca, it is a regional agency of transportation
and tourism using motorcars to promote tourisms in Florencia-Caquetá. It is a
regional agency that offers different touristic tours in the city using motorcar
as a means of allowing the tourists sightseeing the most important and
touristic places in and nearby the city.

4. MISSION
Cooperativa Cooatemca is a tourist agency that encourages tourism in Florencia,
revealing rustic accommodation in wonderful locations, sensitizing the
population about the importance of good rest, taking advantage of the
beautiful scenery, crafts, folklore, fruits and flavors of our land. It also offers
transportation of goods services, simultaneous translation from English and
French into Spanish. And finally, tour guides in order to increase tourism in
the golden Gate Colombian Amazonia.

5. VISION
By the year 2018, Cooperativa Cooatemca will be one of the most prestigious
tourist agencies in Caquetá leading tourism, innovation, technology and
continuous improvement to offer tourists the best tourism options.

6. INTRODUCTION
Motorcars workers realized that this service can also be used in different ways
in order to provide people with more services. We made an investigation and
we found that Florencia lacks of touristic motorized service for tourists. For
instance, We decided to do something about it and decided to create a new
organization focused in providing touristic rides to tourists using motorcars.
This new project has as main objective, to promote this territory as a cultural
and touristic place among tourists from all over the country. At the beginning,
this cooperative was designed for transporting merchandise, goods or light
charge from a place to another using the motorcars, since we knew motorcars
could be used for touristic guidance we decided to start this project.
This new business company is called COOATEMCA. COATEMCA has
different motorcars designed for transporting people, merchandise and goods.
This is a very reliable business since the costs of maintenance are very cheap.
Therefore, cargo motorcycles can reach places, which are very difficult to
reach due to the roads bad condition and size. Motorcars can even reach places
where there are not formal or just do not exists roads. Those factors make this
business very rentable and appealing for the customers. We planned this in
order to increase this business in a period of ten to fifteen years. Drivers and
managers have worked very hard to make this project possible since 2008
when the original idea emerged from one of the drivers who realized this need
in Florencia.
Currently, The Cooperativa de Acarreos y Turismo en Motocarros en
Florencia COOATEMCA have been receiving multiple training for this job
from Servicio Nacional de Aprendizaje SENA. The training received is in
order to improve the service given to the tourists and Florencians and to give a
new face of Florencia to the rest of the country. We have established
everything legal in order to have a proper operation as an authentic company

7. and cooperative. The current Major of the city has been a little kind to us since
she has not pursued us legally and has permitted us to operate in the city
without any kind of restriction. At this point, we need the authorization from
the City Hall in order to send the legal documentation of this project to the
Super Intendencia de Economía Solidaria, which is the one who regulates all
the cooperatives in Colombia.
OBJECTIVES

8. To promote, encourage, develop and safeguard the interest of tourists,
transport operator and goods transportation using cargo motorcycles in
Florencia Caquetá.
To promote, encourage, develop and help in bringing about the cooperation
between people, firms, association, or companies and authorities concerned
with tourists transport and goods so that, they might adopt a common policy
and collectively take such steps as may be deemed necessary and expedient
further and safeguard the interest of this particular cooperativa.
To take up, consider and discuss question connected with or affecting above
mentioned areas and to provide facilities for encouragement, cooperation
mutual interest and problems connected therewith an for such propose to
organize and promote exhibitions, demonstrations and other useful functions.
To present officially the views of its members on any questions affecting or
likely to affect the transport operation to the government of Florencia,
chamber of commerce, hotels and any other public or private body.
DESCRIPTION OF THE PLACE

9. Caquetá is a place full of beautiful landscapes and places to visit. Some of
those places are very hard to get and because of that, our service is the most
appropriate for transportation to those places. Caquetá has 16 municipalities in
which we would be offering our service of transportation for tourists and for
transporting goods and merchandise. Currently, we transport customers and
goods from Florencia to different towns, but we are studying the possibility of
having small headquarters in each town in order to facilitate the transportation
from those places to Florencia. The national decree allows the cargo
motorcycles work as public transportation in towns with a population lower
than 50.000 inhabitants, for that reason we cannot operate as public
transportation in Florencia, but we are allowed to work as public
transportation in most of the municipalities except Doncello and San Vicente.
INNOVATING SERVICES

10. Motorcar’s Cooatemca, ground Transportation cooperative dedicated to
freight, began operations in 2008 in the city of Florence, with a permanent
obsession for the service, was dabbling in all Florence shopping, schools and
homes as well as expanding its coverage to all municipalities in the
department of Caquetá. Subsequently, it is recorded in the Caquetá Chamber
of Commerce in order to provide its services as tourist guides in the region to
encourage students to employ a degree in English when hotels or foreign
traders need a translator guide and motivate own and foreign people on
environmental wealth we possess and encourage tourists to visit Caquetá again
in the future. This project is also based on respecting the animal rights, the
government has implemented a law which protects animals from being used as
animal traction vehicles. Horses and donkeys will be less exploited from hard
work since cargo motorcycles are taking place in the cargo business. This
project also looks for taking care of defenseless animals.
Currently Cooatemca is clear in its vision and mission that is actively involved
in the transportation business with some business units, which have allowed
responsibility to be recognized as the cooperative with better safety and
quality indices in the transport of passengers and cargo in Florencia, especially
during festivities when they were immersed in the shows and advertising
campaigns. More than 20 people working directly with the cooperative, which
have been trained in cooperative to ensure high levels of safety, efficiency and
quality in service delivery and in the personal lives of our partners and
customers. We have cargo motorcycles common type, suitable for the
topography of the land and dirt roads, comfortable chairs, and audio system.
For all these cargo motorcycles which contribute greatly to the development
of towns and cities to be an excellent solution for public and private
transportation of people and particular goods, creating job creation and
efficient source of safe mobility drivers of the local economy. It is important
to recognize the effort that all partners have done for improving the legal
situation with the ministry of transportation. According to decree 4125 the
cooperative doesn’t work in cities where population is higher than 50.000
inhabitants, so the cooperative can work in cities where the population is

11. lower than 50.000 inhabitants, wherever the possibilities are for working with
cargo, this business opens doors for people who want to work as motorcar
drivers and contribute in the local development.
RATE OF SERVICES
According to the studies we as cooperative have made, we took into account
the distances between a place to another, the people needs and the economic
situation in Caquetá in order to establish the cargo motorcycles rate of services
for the community. We as native of this land know the needs and incapacities
people possess in order to use the cargo service and tourism travel through
Caquetá. Because of that, we have implemented a very suitable rate of service
for our business. We look forward to be one of the leader tourism and cargo
cooperatives in the region, and that includes prices, availability, and number
of destinies, comfort and reliability. According to all we have mentioned
before, the chart of prices has been established for a mutual benefit. This is
our rate of services:
MERCHANDISE TRANSPORTATION
-Cargo transportation lower than 300 kg in the Microcentro area.
$5.000
-Cargo transportation lower than 300 kg beyond the Microcentro area.
$15.000
-March past service, covered per hour.
$15.000
-Advertisement campaign, covered per hour.
$15.000
TOURISM RATE OF SERVICE
Cooatemca agency of transportation in cargo motorcycles offers trips to many
tourist attractions, from the point of view of nature, culture and science.

12. Florencia´s City: $ 20.000
Petroglifos el Encanto: $ 4.000
Hacha River: $ 4. 000
Real Campestre Natural Pool: $ 6.000
Cueva de los Guácharos: $ 12:000
Orteguaza River: $ 7.000
Paila River: $ 8.000
Hotel Campestre las Garzas: $ 4.000
Parador Turistico Villapaz: $ 9.000
Caraño Waterfall: $ 9.000
Ecoaventura el Caraño: $ 10.000
Novia Waterfall: $ 9.000
Ferry Marco polo: $ 7.000
Abispa Waterfall: $ 9.000
Villa Del Rosario: $ 9.000
Nueva Jerusalén Waterfall: $ 10.00
This service is very suitable to the people needs, but it has some
disadvantages. When a motorcar breaks down is very difficult to find some of
the parts in order to exchange the broken ones and install the new ones, there
are no technicians able to fix cargo motorcycles since they are not very
commercial in Florencia. Currently there are two stores, which provide some
of the cargo motorcycles parts. Sometimes we have to bring the parts from
other cities and all that wasted time cannot be recovered. Another
disadvantage is the current law, which does not allow cargo motorcycles to
work as a public service in towns with population higher than 50.000

13. inhabitants. Those are the only disadvantages this project has. We have
mentioned before the great quantity of benefits and advantages we are trying
to implement.
CONCLUSION

14. We, as entrepreneurs, expect to be a leader company in the region, capable of
succeed with this business at the same time we employ people and bring
development and more visits from tourists to this small, hidden and beautiful
piece of land in a country, which is recognized in outer continents just for the
intern conflict we have. We hope with this project to change the tourist’s mind
and bring more external investment from foreign companies and bring more
development to Caquetá. For instance, we would not only bring new
technologies and development to Caquetá, but also the cultural knowledge
from other countries. This is a utopian project we hopefully expect to
accomplish since we have worked hard trying to become this real.