SlideShare a Scribd company logo
1 of 50
Download to read offline
Why It’s Time for an
Experience-Led
Commerce Strategy 
September 16, 2015
A global agency for creative ideation, commerce solutions,
mobile innovations, integrated marketing and digital content.
~
We are passionate about delivering memorable customer
experiences that generate measurable business results.
BORN
2
Recogni(on	
  that	
  we	
  have	
  won:	
  
North	
  America	
  	
  
(New	
  York	
  HQ)	
  	
  
Founded	
  2011	
  
Europe	
  	
  
(London	
  HQ)	
  	
  
Founded	
  1987	
  
Asia	
  
(Chennai	
  HQ)	
  	
  
Founded	
  2007	
  
28 Years and Award Winning
3
A paradigm shift towards the customer
4
Disruption is Here
Commerce is changing. Fast.
What does this mean for brands?
Commoditizing the MarketMarket disrupters
Source: Forrester Research Online Retail Forecast, 2012 to 2017
International expansion is on every
roadmap
Global Marketplaces 
Explosive growth in
emerging markets is forcing
brands to address their
unique needs
An over-reliance on IT
Marketing is dependent on IT
for everything from content
updates to page layouts
IT	
  
Page	
  Layouts	
  
Landing	
  
Pages	
  &	
  
Experiences	
  
New	
  
Templates	
  
Content	
  
Updates	
  
OpMmize	
  
Experiences	
  
Update	
  
Social	
  Media	
  
3rd	
  Party	
  
IntegraMons	
  
Code	
  
Deployments	
  
IT	
  
Page	
  Layouts	
  
Landing	
  
Pages	
  &	
  
Experiences	
  
New	
  
Templates	
  
Content	
  
Updates	
  
OpMmize	
  
Experiences	
  
Update	
  
Social	
  Media	
  
3rd	
  Party	
  
IntegraMons	
  
Code	
  
Deployments	
  
Inefficient Content Workflow
Content workflows and
managing content
assets is limited
tdunn@store.com
New Content for Website
Hi Tim,
Attached is the updated content for the new marketing landing page.
Thanks!
Amanda
Content development
Basic HTML skills are
often required to manage
non-product content
Transformation is not easy, but it’s not
optional
74% of retailers reported
that their online sales grew
10% or more in 2014, and
big investments are
planned for 2015
Source: Forrester Research, The State of Online Retailing 2015
A diluted brand
Brand A
Brand B
Brand C
Brand D
Globalization Challenges 
Your global brand
needs a consistent
voice localized by
regional experts
The two-site syndrome
What does evolved look like?
Before: A forced choice After: Experience-led Commerce
Removing the division
Before: Rigid Wireframe Templates After: Design Without Limits
Enabling blended
experiences 
60% of organizations
reported that
commerce and
marketing teams
function in silos.
“As a content and commerce
marketer, The North Face has a
strategic imperative to stimulate
emotional connections and maximize
customer value.”
~R. Shay Miles*
*http://www.cmswire.com/cms/digital-marketing/discussion-point-can-one-firm-provide-complete-digital-experience-026277.php
**http://digiday.com/brands/sociomantic-retailers-as-publishers/
“Consumers are no longer looking for
shopping experiences that are
distinctly separate. Today, consumers
are looking to shop within content.”
~Rachel Tipograph**
What about the bottom line?
43.0%	
  
14.5%	
  
-­‐33.9%	
  -­‐40.0%	
  
-­‐30.0%	
  
-­‐20.0%	
  
-­‐10.0%	
  
0.0%	
  
10.0%	
  
20.0%	
  
30.0%	
  
40.0%	
  
50.0%	
  
Stock	
  Performance	
  (2007-­‐2012)	
  
Source: Forrester Research and Wartermark Consulting	
  
Customer
Experience
Laggards
S&P 500 Index
Customer
Experience
Leaders
Customer Experience is Critical 
https://solutions.forrester.com/age-of-the-customer/cio-cmo-strategy-3115Q-3763IK.html?intcmp=mkt:ban:ah:blueprint
Emotion, not price
Source: Gallup State of the American Consumer 
“Customers purchase
based on price when
there is no emotional
connection to a
particular retailer”
~Gallup
Barney’s Content Drives Conversion
“Customers who read
Barneys' editorial site
spend 40% more than
those who don’t”
~Matt Linder, Internet
Retailer
https://www.internetretailer.com/2015/03/24/barneys-relaunches-its-e-commerce-site-more-personalization
Acquia Commerce
Overall Vision: Best of Breed Commerce Suite
→  Experience Management
→  Transactional Platform / Commerce Platform
→  Share and enrich content and products between exp. mgmt. and commerce
systems
→  Storefront Site / Mobile Apps / etc.
→  Deliver cart & transaction from storefront to backend systems 
→  SLA / Support / Services to ensure all components are up and performing well
→  Search Experience Building Tools
→  Visitor Identification, Profile Management, and Personalization
→  Back office Systems (OMS, PIM, ERP)
Experience Management
Commerce Platform
Payment
Gateway
Pricing Rules Cart PIM Other
Commerce Systems &
Technologies
Multi-channel
shopping experiences
Commerce Platform
Commerce Systems &
Technologies
Commerce Today
Experience Management
Commerce
Payment
Gateway
Pricing Rules Cart PIM Other
Commerce Systems &
Technologies
Multi-channel
shopping experiences
Home Page Category Page Product Page Content Page Article Page
Experience Management
Commerce
Commerce Systems &
Technologies
Success Stories
Puma Deployed the Acquia Platform & Demandware to Unify Content
and Commerce to Deliver a Beautiful Global Commerce Experience.
Lush Cosmetics launched on the Acquia Platform, bringing their
in-store experience online and saw a 53% increase in online sales
Thank You
AS A SERVICE
SOLVING COMMERCE
All Rights Reserved© 2015 34
Omni-Channel drives revenue

Single biggest incremental revenue opportunity for retailers
All Rights Reserved© 2015
•  Simplifies back office integration via advanced API architecture
•  Enables virtually any consumer presentation - unlimited "store layouts"
•  Provides for a complete suite of digital commerce technology with no need for replatforming
35
Omni-channel Challenges
commercetools solution enables organizations
Source: A commissioned study conducted by Forrester Consulting on behalf of Accenture and hybris software. November 2013.
All Rights Reserved© 2015 36
Transactional Power Has Shifted
37
Retailers
•  Efficient and Agile
•  Drives top line revenue growth through omni-channel enablement
•  Allows for focus on business, not technology
•  Budgets uses to drive business value, not platform and integration
•  Never re-platform again
38
Consumers have high demands to
omni channel offerings
Performance matters and defines
conversion
Modern and future-proven architecture
60% of your
customers expect
omni-channel
capabilities
Define delivery time
and provide same
day delivery - 91%
More than 80% of
all customers use
their smartphone in
retail stores
View local inventory
online - 89%
Source: Forrester, Nielsen
0-1 1-2 2-3 3-4 4-5 5-6
Page Load Time
✓  Modern and future-proven technology
stack
✓  Enterprise-ready (PIM, Customer +
Order Management)
✓  Open API
✓  Software-as-a-Service with continuous
delivery (no license)
✓  Cost-Efficient
✓  Global customer base
Source: Wallmart
Commerce-as-a-Service
✓  Omni-Channel API
✓  High Performance (<100ms)
✓  Future-proven „Beyond Mobile“
✓  Supports Java, PHP, iOS and many more
Advantages of Commerce as a Service
Enterprise eCommerce software combined with efficient infrastructure services
All Rights Reserved© 2015 39
CaaS reduces complexity
Webshop ERP CRM BI Andere
PI
M
C
M
O
M
Marke
ting
In
t.
Anal
ytics
Inventory

Shipping
Integra
tion
REST
API
E
R
P
C
R
M
B
I
And
ere
Building Omnichannel Capabilities
•  Unlimited front end creativity through Drupal
•  Enterprise PIM
•  Unlimited data modeling
•  Enterprise discount/promotions/pricing engine
•  Unlimited custom development capability yet all devops, scaling etc are taken care of
for you
•  Enables mobile first, true omni-channel
•  Supports B2B and B2C on one unified platform
•  Scalability, security etc.
•  Support
40
What makes us enterprise?
41
Our customers
All Rights Reserved© 2015 42
About us
•  Founded in 2006
•  50+ Enterprise
customers worldwide
•  20 Partner agencies
worldwide
•  80% B2C — 20% B2B
customers

•  50+ Open Source
Repositories on Github 

(1 update/month)
•  100+ feature releases 

per year
•  +100 e-commerce
projects

•  +1.300 registered
developers and
merchants
•  >5.5 Mio. API calls per
day
•  >75 employees (>60%
developers)
•  3 offices: Munich, Berlin,
New York
•  Since 2014 part of the
REWE Group (> €55bn
revenue)
Romancing The Product
Presented By: Keiron McCammon, CTO
Revolutionizing luxury retail one runway at a time
•  It’s about ultimate access
o  Curate the runway within an hour of the show
o  NEW YORK, LONDON, MILAN, PARIS, BERLIN, MOSCOW,
SYDNEY…
•  For our luxury clientele
o  Age 35–50
o  Shops 6–9 times a year
o  Resides in over 150 countries
•  To an enviable portfolio of marquee, established & emerging brands
o  Hermès, Rochas, Oscar de la Renta, Burberry, D&G
In 2014 we embarked on a BHAG
•  Establish a top notch, in-house product & technology function
…so we could…
•  Build a new, flexible ecommerce platform with integrated content
management system
•  Migrate & integrate business data/systems
•  And launch a brand new, fast/responsive website
Key Themes
•  Romance the product
o  Yet don’t let form outweigh function
•  Tell stories
o  Yet don’t create editorial
•  Native mobile & website
o  Yet each must have a purpose
•  Honor our brands
o  Yet not lose sight of our own
Making it Visually Compelling (romancing the product)
A 6 month, iterative design process…
•  That created over 1000 design files, revisiting every page, flow and
function of our site…
•  Resulting in a completely restructured site, designed in parallel for
desktop/iPad/iPhone…
•  With a focus on long form, scrollable pages…
•  And an attention to detail
…right down to our “about us”
Making it Engaging (telling stories)
Using stories & content to support the act of commerce,
not detract from it…
•  No separate “editorial” section
•  Integrate content throughout site
o  Completely programmable home page, landing pages, category
pages, product grids, product pages, designer profiles, search
results…
•  Yet, user testing told us content must be relevant to placement
o  …it’s all about context
This is not the finish line…
…this just gets us to the start line!
About the Speaker
Keiron McCammon is a serial entrepreneur,
speaker & advisor
•  Co-founder/CTO of Kaboodle, pioneer of social shopping, acquired
by Hearst
•  Co-founder of Poshmark, mobile-first used fashion marketplace,
leader in space
•  Founder/CEO of Bonfaire, preorder ecommerce, acquired by Moda
Operandi
•  And now CTO at Moda Operandi
http://onehandedblogger.com/

More Related Content

What's hot

Scientific Redesign - Magento Migration Rationale and Results
Scientific Redesign - Magento Migration Rationale and ResultsScientific Redesign - Magento Migration Rationale and Results
Scientific Redesign - Magento Migration Rationale and ResultsDivante
 
Meet the Mozu Sales Assistant App
Meet the Mozu Sales Assistant AppMeet the Mozu Sales Assistant App
Meet the Mozu Sales Assistant AppMozu
 
Home and Decoration Report
Home and Decoration ReportHome and Decoration Report
Home and Decoration ReportDivante
 
Creating Flawless Multi-Screen Experiences for Your Current and Future Customers
Creating Flawless Multi-Screen Experiences for Your Current and Future CustomersCreating Flawless Multi-Screen Experiences for Your Current and Future Customers
Creating Flawless Multi-Screen Experiences for Your Current and Future CustomersMozu
 
China Market Entry through eCommerce
China Market Entry through eCommerceChina Market Entry through eCommerce
China Market Entry through eCommerceCLEARgo
 
How Mozu and Echidna are Changing eCommerce
How Mozu and Echidna are Changing eCommerceHow Mozu and Echidna are Changing eCommerce
How Mozu and Echidna are Changing eCommerceMozu
 
2017 fall com cap retail instore research
2017 fall com cap retail instore research2017 fall com cap retail instore research
2017 fall com cap retail instore researchCharlotte Brook
 
Best Practices For Retail Location-Based Technologies
Best Practices For Retail Location-Based TechnologiesBest Practices For Retail Location-Based Technologies
Best Practices For Retail Location-Based TechnologiesG3 Communications
 
Build a Thriving eCommerce Business with Magento
Build a Thriving eCommerce Business with MagentoBuild a Thriving eCommerce Business with Magento
Build a Thriving eCommerce Business with MagentoCLEARgo
 
Weaving through the future of retail: Creating a true Omni-channel customer e...
Weaving through the future of retail: Creating a true Omni-channel customer e...Weaving through the future of retail: Creating a true Omni-channel customer e...
Weaving through the future of retail: Creating a true Omni-channel customer e...CLEARgo
 
Practicology Conference - customer-centric retail presentation
Practicology Conference - customer-centric retail presentationPracticology Conference - customer-centric retail presentation
Practicology Conference - customer-centric retail presentationPracticology
 
Top 10 trending technologies must learn in 2021
Top 10 trending technologies must learn in 2021Top 10 trending technologies must learn in 2021
Top 10 trending technologies must learn in 2021Nikhilsharma1159
 
Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014Stefanos Falkonakis
 
Building an E-Commerce Team
Building an E-Commerce TeamBuilding an E-Commerce Team
Building an E-Commerce TeamSAP Ariba
 
Where Fashion & Ecommerce Collide
Where Fashion & Ecommerce Collide Where Fashion & Ecommerce Collide
Where Fashion & Ecommerce Collide John Surdakowski
 
Makeover: How Mobile Flipped the Shopping Cart
 Makeover: How Mobile Flipped the Shopping Cart Makeover: How Mobile Flipped the Shopping Cart
Makeover: How Mobile Flipped the Shopping CartNational Retail Federation
 
Transcending the Limits of Legacy eCommerce Solutions
Transcending the Limits of Legacy eCommerce SolutionsTranscending the Limits of Legacy eCommerce Solutions
Transcending the Limits of Legacy eCommerce SolutionsMozu
 

What's hot (20)

Scientific Redesign - Magento Migration Rationale and Results
Scientific Redesign - Magento Migration Rationale and ResultsScientific Redesign - Magento Migration Rationale and Results
Scientific Redesign - Magento Migration Rationale and Results
 
Meet the Mozu Sales Assistant App
Meet the Mozu Sales Assistant AppMeet the Mozu Sales Assistant App
Meet the Mozu Sales Assistant App
 
Simmethod measuring and predicting alibaba, amazon and e bay risk and perform...
Simmethod measuring and predicting alibaba, amazon and e bay risk and perform...Simmethod measuring and predicting alibaba, amazon and e bay risk and perform...
Simmethod measuring and predicting alibaba, amazon and e bay risk and perform...
 
Alibaba group of business
Alibaba group of businessAlibaba group of business
Alibaba group of business
 
Home and Decoration Report
Home and Decoration ReportHome and Decoration Report
Home and Decoration Report
 
Creating Flawless Multi-Screen Experiences for Your Current and Future Customers
Creating Flawless Multi-Screen Experiences for Your Current and Future CustomersCreating Flawless Multi-Screen Experiences for Your Current and Future Customers
Creating Flawless Multi-Screen Experiences for Your Current and Future Customers
 
China Market Entry through eCommerce
China Market Entry through eCommerceChina Market Entry through eCommerce
China Market Entry through eCommerce
 
How Mozu and Echidna are Changing eCommerce
How Mozu and Echidna are Changing eCommerceHow Mozu and Echidna are Changing eCommerce
How Mozu and Echidna are Changing eCommerce
 
2017 fall com cap retail instore research
2017 fall com cap retail instore research2017 fall com cap retail instore research
2017 fall com cap retail instore research
 
Best Practices For Retail Location-Based Technologies
Best Practices For Retail Location-Based TechnologiesBest Practices For Retail Location-Based Technologies
Best Practices For Retail Location-Based Technologies
 
Build a Thriving eCommerce Business with Magento
Build a Thriving eCommerce Business with MagentoBuild a Thriving eCommerce Business with Magento
Build a Thriving eCommerce Business with Magento
 
Weaving through the future of retail: Creating a true Omni-channel customer e...
Weaving through the future of retail: Creating a true Omni-channel customer e...Weaving through the future of retail: Creating a true Omni-channel customer e...
Weaving through the future of retail: Creating a true Omni-channel customer e...
 
Practicology Conference - customer-centric retail presentation
Practicology Conference - customer-centric retail presentationPracticology Conference - customer-centric retail presentation
Practicology Conference - customer-centric retail presentation
 
Top 10 trending technologies must learn in 2021
Top 10 trending technologies must learn in 2021Top 10 trending technologies must learn in 2021
Top 10 trending technologies must learn in 2021
 
Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014
 
Building an E-Commerce Team
Building an E-Commerce TeamBuilding an E-Commerce Team
Building an E-Commerce Team
 
Where Fashion & Ecommerce Collide
Where Fashion & Ecommerce Collide Where Fashion & Ecommerce Collide
Where Fashion & Ecommerce Collide
 
Makeover: How Mobile Flipped the Shopping Cart
 Makeover: How Mobile Flipped the Shopping Cart Makeover: How Mobile Flipped the Shopping Cart
Makeover: How Mobile Flipped the Shopping Cart
 
Transcending the Limits of Legacy eCommerce Solutions
Transcending the Limits of Legacy eCommerce SolutionsTranscending the Limits of Legacy eCommerce Solutions
Transcending the Limits of Legacy eCommerce Solutions
 
Shopify Presentation
Shopify PresentationShopify Presentation
Shopify Presentation
 

Viewers also liked

Safari fotográfico del jardín
Safari fotográfico del jardínSafari fotográfico del jardín
Safari fotográfico del jardínMARCOS jaseffsd
 
23 tips for health aging
23 tips for health aging23 tips for health aging
23 tips for health agingChibuzor Aguwa
 
Review Idioms about Colors
Review Idioms about ColorsReview Idioms about Colors
Review Idioms about ColorsCC Undertree
 
crane presentationfinal sal(rev5)
crane presentationfinal sal(rev5)crane presentationfinal sal(rev5)
crane presentationfinal sal(rev5)Udit Sood
 
Introduction Overview
Introduction OverviewIntroduction Overview
Introduction OverviewCC Undertree
 
начало смуты этапы
начало смуты этапыначало смуты этапы
начало смуты этапыfeory
 
Academic Idioms Starting with A and B
Academic Idioms Starting with A and BAcademic Idioms Starting with A and B
Academic Idioms Starting with A and BCC Undertree
 
Review Baseball Idioms
Review Baseball IdiomsReview Baseball Idioms
Review Baseball IdiomsCC Undertree
 
SDF_Rwanda: Workshops slides:
SDF_Rwanda: Workshops slides: SDF_Rwanda: Workshops slides:
SDF_Rwanda: Workshops slides: Benson Msafiri
 
Blast Study Method
Blast Study MethodBlast Study Method
Blast Study MethodCC Undertree
 
The Essay: Starting to Write
The Essay: Starting to WriteThe Essay: Starting to Write
The Essay: Starting to WriteCC Undertree
 
Gen. math g11 introduction to functions
Gen. math g11  introduction to functionsGen. math g11  introduction to functions
Gen. math g11 introduction to functionsliza magalso
 
Study abroad poster idea
Study abroad poster ideaStudy abroad poster idea
Study abroad poster ideaCraig Law
 
Why the Government of Bermuda Chose to Build Their New Citizen-centric Digita...
Why the Government of Bermuda Chose to Build Their New Citizen-centric Digita...Why the Government of Bermuda Chose to Build Their New Citizen-centric Digita...
Why the Government of Bermuda Chose to Build Their New Citizen-centric Digita...Acquia
 

Viewers also liked (16)

Safari fotográfico del jardín
Safari fotográfico del jardínSafari fotográfico del jardín
Safari fotográfico del jardín
 
23 tips for health aging
23 tips for health aging23 tips for health aging
23 tips for health aging
 
Review Idioms about Colors
Review Idioms about ColorsReview Idioms about Colors
Review Idioms about Colors
 
crane presentationfinal sal(rev5)
crane presentationfinal sal(rev5)crane presentationfinal sal(rev5)
crane presentationfinal sal(rev5)
 
Introduction Overview
Introduction OverviewIntroduction Overview
Introduction Overview
 
начало смуты этапы
начало смуты этапыначало смуты этапы
начало смуты этапы
 
Academic Idioms Starting with A and B
Academic Idioms Starting with A and BAcademic Idioms Starting with A and B
Academic Idioms Starting with A and B
 
Review Baseball Idioms
Review Baseball IdiomsReview Baseball Idioms
Review Baseball Idioms
 
SDF_Rwanda: Workshops slides:
SDF_Rwanda: Workshops slides: SDF_Rwanda: Workshops slides:
SDF_Rwanda: Workshops slides:
 
Blast Study Method
Blast Study MethodBlast Study Method
Blast Study Method
 
The Essay: Starting to Write
The Essay: Starting to WriteThe Essay: Starting to Write
The Essay: Starting to Write
 
Dermatologia slide
Dermatologia slideDermatologia slide
Dermatologia slide
 
Gen. math g11 introduction to functions
Gen. math g11  introduction to functionsGen. math g11  introduction to functions
Gen. math g11 introduction to functions
 
Thesis
ThesisThesis
Thesis
 
Study abroad poster idea
Study abroad poster ideaStudy abroad poster idea
Study abroad poster idea
 
Why the Government of Bermuda Chose to Build Their New Citizen-centric Digita...
Why the Government of Bermuda Chose to Build Their New Citizen-centric Digita...Why the Government of Bermuda Chose to Build Their New Citizen-centric Digita...
Why the Government of Bermuda Chose to Build Their New Citizen-centric Digita...
 

Similar to Why It's Time for an Experience-Led Commerce Strategy

Engaging Today's Consumer: Make Commerce Beautiful
Engaging Today's Consumer: Make Commerce BeautifulEngaging Today's Consumer: Make Commerce Beautiful
Engaging Today's Consumer: Make Commerce BeautifulAcquia
 
6 Ecommerce Trends Altering the Ecommerce Landscape, and changing which strat...
6 Ecommerce Trends Altering the Ecommerce Landscape, and changing which strat...6 Ecommerce Trends Altering the Ecommerce Landscape, and changing which strat...
6 Ecommerce Trends Altering the Ecommerce Landscape, and changing which strat...topher1kenobe
 
Alchemative Profile
Alchemative ProfileAlchemative Profile
Alchemative ProfileAlchemative
 
Build a Comprehensive Multi- Vendor Ecommerce store by Store hippo
Build a Comprehensive Multi- Vendor Ecommerce store by Store hippoBuild a Comprehensive Multi- Vendor Ecommerce store by Store hippo
Build a Comprehensive Multi- Vendor Ecommerce store by Store hippoStoreHippo
 
Convergence of PR and Content Marketing
Convergence of PR and Content Marketing Convergence of PR and Content Marketing
Convergence of PR and Content Marketing Kenneth Lim
 
Convergence of PR and Content Marketing
Convergence of PR and Content Marketing Convergence of PR and Content Marketing
Convergence of PR and Content Marketing Kenneth Lim
 
WEBINAR – DAM 2020 Report & Analysis along side the user perspective
WEBINAR – DAM 2020 Report & Analysis along side the user perspectiveWEBINAR – DAM 2020 Report & Analysis along side the user perspective
WEBINAR – DAM 2020 Report & Analysis along side the user perspectiveActivo Consulting
 
ISPG-Corporate-Profile-all-products
ISPG-Corporate-Profile-all-productsISPG-Corporate-Profile-all-products
ISPG-Corporate-Profile-all-productsAjith B. G.
 
Monetizing Insights with Experiential Commerce
Monetizing Insights with Experiential CommerceMonetizing Insights with Experiential Commerce
Monetizing Insights with Experiential CommerceAcquia
 
How to implement omnichannel architecture
How to implement omnichannel architectureHow to implement omnichannel architecture
How to implement omnichannel architectureElena Martínez
 
NRF 2017 call to action - Personalization Overview Nov'16
NRF 2017 call to action - Personalization Overview Nov'16NRF 2017 call to action - Personalization Overview Nov'16
NRF 2017 call to action - Personalization Overview Nov'16Uren Dhanani
 
Looking Forward to NRF 2017 – November 2016
Looking Forward to NRF 2017 – November 2016Looking Forward to NRF 2017 – November 2016
Looking Forward to NRF 2017 – November 2016Charlotte Brook
 
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...Mozu
 
How to Implement Architecture to Support Omnichannel Services
How to Implement Architecture to Support Omnichannel ServicesHow to Implement Architecture to Support Omnichannel Services
How to Implement Architecture to Support Omnichannel ServicesOpenbravo
 
Contextual Commerce: Best Practices for Winning with Customer Experience with...
Contextual Commerce: Best Practices for Winning with Customer Experience with...Contextual Commerce: Best Practices for Winning with Customer Experience with...
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
 
SapientNitro_Intro short version
SapientNitro_Intro short versionSapientNitro_Intro short version
SapientNitro_Intro short versionJack Yin
 
E-commerce platforms - Benchmark by EBG Berlin 2019
E-commerce platforms - Benchmark by EBG Berlin 2019 E-commerce platforms - Benchmark by EBG Berlin 2019
E-commerce platforms - Benchmark by EBG Berlin 2019 EBG
 
Aapna Infotech - A web development company- Corporate Presentation
Aapna Infotech - A web development company- Corporate PresentationAapna Infotech - A web development company- Corporate Presentation
Aapna Infotech - A web development company- Corporate PresentationAapna Infotech
 
CATALOG - HIERARCHY THE WEB AGENCY PAKISTAN
CATALOG -  HIERARCHY THE WEB AGENCY PAKISTANCATALOG -  HIERARCHY THE WEB AGENCY PAKISTAN
CATALOG - HIERARCHY THE WEB AGENCY PAKISTANSibtain Seraph
 

Similar to Why It's Time for an Experience-Led Commerce Strategy (20)

Engaging Today's Consumer: Make Commerce Beautiful
Engaging Today's Consumer: Make Commerce BeautifulEngaging Today's Consumer: Make Commerce Beautiful
Engaging Today's Consumer: Make Commerce Beautiful
 
6 Ecommerce Trends Altering the Ecommerce Landscape, and changing which strat...
6 Ecommerce Trends Altering the Ecommerce Landscape, and changing which strat...6 Ecommerce Trends Altering the Ecommerce Landscape, and changing which strat...
6 Ecommerce Trends Altering the Ecommerce Landscape, and changing which strat...
 
Alchemative Profile
Alchemative ProfileAlchemative Profile
Alchemative Profile
 
Build a Comprehensive Multi- Vendor Ecommerce store by Store hippo
Build a Comprehensive Multi- Vendor Ecommerce store by Store hippoBuild a Comprehensive Multi- Vendor Ecommerce store by Store hippo
Build a Comprehensive Multi- Vendor Ecommerce store by Store hippo
 
Convergence of PR and Content Marketing
Convergence of PR and Content Marketing Convergence of PR and Content Marketing
Convergence of PR and Content Marketing
 
Convergence of PR and Content Marketing
Convergence of PR and Content Marketing Convergence of PR and Content Marketing
Convergence of PR and Content Marketing
 
COMPANY OVERVIEW
COMPANY OVERVIEWCOMPANY OVERVIEW
COMPANY OVERVIEW
 
WEBINAR – DAM 2020 Report & Analysis along side the user perspective
WEBINAR – DAM 2020 Report & Analysis along side the user perspectiveWEBINAR – DAM 2020 Report & Analysis along side the user perspective
WEBINAR – DAM 2020 Report & Analysis along side the user perspective
 
ISPG-Corporate-Profile-all-products
ISPG-Corporate-Profile-all-productsISPG-Corporate-Profile-all-products
ISPG-Corporate-Profile-all-products
 
Monetizing Insights with Experiential Commerce
Monetizing Insights with Experiential CommerceMonetizing Insights with Experiential Commerce
Monetizing Insights with Experiential Commerce
 
How to implement omnichannel architecture
How to implement omnichannel architectureHow to implement omnichannel architecture
How to implement omnichannel architecture
 
NRF 2017 call to action - Personalization Overview Nov'16
NRF 2017 call to action - Personalization Overview Nov'16NRF 2017 call to action - Personalization Overview Nov'16
NRF 2017 call to action - Personalization Overview Nov'16
 
Looking Forward to NRF 2017 – November 2016
Looking Forward to NRF 2017 – November 2016Looking Forward to NRF 2017 – November 2016
Looking Forward to NRF 2017 – November 2016
 
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...
 
How to Implement Architecture to Support Omnichannel Services
How to Implement Architecture to Support Omnichannel ServicesHow to Implement Architecture to Support Omnichannel Services
How to Implement Architecture to Support Omnichannel Services
 
Contextual Commerce: Best Practices for Winning with Customer Experience with...
Contextual Commerce: Best Practices for Winning with Customer Experience with...Contextual Commerce: Best Practices for Winning with Customer Experience with...
Contextual Commerce: Best Practices for Winning with Customer Experience with...
 
SapientNitro_Intro short version
SapientNitro_Intro short versionSapientNitro_Intro short version
SapientNitro_Intro short version
 
E-commerce platforms - Benchmark by EBG Berlin 2019
E-commerce platforms - Benchmark by EBG Berlin 2019 E-commerce platforms - Benchmark by EBG Berlin 2019
E-commerce platforms - Benchmark by EBG Berlin 2019
 
Aapna Infotech - A web development company- Corporate Presentation
Aapna Infotech - A web development company- Corporate PresentationAapna Infotech - A web development company- Corporate Presentation
Aapna Infotech - A web development company- Corporate Presentation
 
CATALOG - HIERARCHY THE WEB AGENCY PAKISTAN
CATALOG -  HIERARCHY THE WEB AGENCY PAKISTANCATALOG -  HIERARCHY THE WEB AGENCY PAKISTAN
CATALOG - HIERARCHY THE WEB AGENCY PAKISTAN
 

More from Acquia

Acquia_Adcetera Webinar_Marketing Automation.pdf
Acquia_Adcetera Webinar_Marketing Automation.pdfAcquia_Adcetera Webinar_Marketing Automation.pdf
Acquia_Adcetera Webinar_Marketing Automation.pdfAcquia
 
Acquia Webinar Deck - 9_13 .pdf
Acquia Webinar Deck - 9_13 .pdfAcquia Webinar Deck - 9_13 .pdf
Acquia Webinar Deck - 9_13 .pdfAcquia
 
Taking Your Multi-Site Management at Scale to the Next Level
Taking Your Multi-Site Management at Scale to the Next LevelTaking Your Multi-Site Management at Scale to the Next Level
Taking Your Multi-Site Management at Scale to the Next LevelAcquia
 
CDP for Retail Webinar with Appnovation - Q2 2022.pdf
CDP for Retail Webinar with Appnovation - Q2 2022.pdfCDP for Retail Webinar with Appnovation - Q2 2022.pdf
CDP for Retail Webinar with Appnovation - Q2 2022.pdfAcquia
 
May Partner Bootcamp 2022
May Partner Bootcamp 2022May Partner Bootcamp 2022
May Partner Bootcamp 2022Acquia
 
April Partner Bootcamp 2022
April Partner Bootcamp 2022April Partner Bootcamp 2022
April Partner Bootcamp 2022Acquia
 
How to Unify Brand Experience: A Hootsuite Story
How to Unify Brand Experience: A Hootsuite Story How to Unify Brand Experience: A Hootsuite Story
How to Unify Brand Experience: A Hootsuite Story Acquia
 
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXUsing Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXAcquia
 
Improve Code Quality and Time to Market: 100% Cloud-Based Development Workflow
Improve Code Quality and Time to Market: 100% Cloud-Based Development WorkflowImprove Code Quality and Time to Market: 100% Cloud-Based Development Workflow
Improve Code Quality and Time to Market: 100% Cloud-Based Development WorkflowAcquia
 
September Partner Bootcamp
September Partner BootcampSeptember Partner Bootcamp
September Partner BootcampAcquia
 
August partner bootcamp
August partner bootcampAugust partner bootcamp
August partner bootcampAcquia
 
July 2021 Partner Bootcamp
July  2021 Partner BootcampJuly  2021 Partner Bootcamp
July 2021 Partner BootcampAcquia
 
May Partner Bootcamp
May Partner BootcampMay Partner Bootcamp
May Partner BootcampAcquia
 
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASY
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASYDRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASY
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASYAcquia
 
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead MachineWork While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead MachineAcquia
 
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
 
April partner bootcamp deck cookieless future
April partner bootcamp deck  cookieless futureApril partner bootcamp deck  cookieless future
April partner bootcamp deck cookieless futureAcquia
 
How to enhance cx through personalised, automated solutions
How to enhance cx through personalised, automated solutionsHow to enhance cx through personalised, automated solutions
How to enhance cx through personalised, automated solutionsAcquia
 
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...Acquia
 
Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021
Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021
Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021Acquia
 

More from Acquia (20)

Acquia_Adcetera Webinar_Marketing Automation.pdf
Acquia_Adcetera Webinar_Marketing Automation.pdfAcquia_Adcetera Webinar_Marketing Automation.pdf
Acquia_Adcetera Webinar_Marketing Automation.pdf
 
Acquia Webinar Deck - 9_13 .pdf
Acquia Webinar Deck - 9_13 .pdfAcquia Webinar Deck - 9_13 .pdf
Acquia Webinar Deck - 9_13 .pdf
 
Taking Your Multi-Site Management at Scale to the Next Level
Taking Your Multi-Site Management at Scale to the Next LevelTaking Your Multi-Site Management at Scale to the Next Level
Taking Your Multi-Site Management at Scale to the Next Level
 
CDP for Retail Webinar with Appnovation - Q2 2022.pdf
CDP for Retail Webinar with Appnovation - Q2 2022.pdfCDP for Retail Webinar with Appnovation - Q2 2022.pdf
CDP for Retail Webinar with Appnovation - Q2 2022.pdf
 
May Partner Bootcamp 2022
May Partner Bootcamp 2022May Partner Bootcamp 2022
May Partner Bootcamp 2022
 
April Partner Bootcamp 2022
April Partner Bootcamp 2022April Partner Bootcamp 2022
April Partner Bootcamp 2022
 
How to Unify Brand Experience: A Hootsuite Story
How to Unify Brand Experience: A Hootsuite Story How to Unify Brand Experience: A Hootsuite Story
How to Unify Brand Experience: A Hootsuite Story
 
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXUsing Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
 
Improve Code Quality and Time to Market: 100% Cloud-Based Development Workflow
Improve Code Quality and Time to Market: 100% Cloud-Based Development WorkflowImprove Code Quality and Time to Market: 100% Cloud-Based Development Workflow
Improve Code Quality and Time to Market: 100% Cloud-Based Development Workflow
 
September Partner Bootcamp
September Partner BootcampSeptember Partner Bootcamp
September Partner Bootcamp
 
August partner bootcamp
August partner bootcampAugust partner bootcamp
August partner bootcamp
 
July 2021 Partner Bootcamp
July  2021 Partner BootcampJuly  2021 Partner Bootcamp
July 2021 Partner Bootcamp
 
May Partner Bootcamp
May Partner BootcampMay Partner Bootcamp
May Partner Bootcamp
 
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASY
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASYDRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASY
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASY
 
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead MachineWork While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
 
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads
 
April partner bootcamp deck cookieless future
April partner bootcamp deck  cookieless futureApril partner bootcamp deck  cookieless future
April partner bootcamp deck cookieless future
 
How to enhance cx through personalised, automated solutions
How to enhance cx through personalised, automated solutionsHow to enhance cx through personalised, automated solutions
How to enhance cx through personalised, automated solutions
 
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...
 
Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021
Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021
Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021
 

Recently uploaded

Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationKnoldus Inc.
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsDianaGray10
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...DianaGray10
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Alkin Tezuysal
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch TuesdayIvanti
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingFrancesco Corti
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTopCSSGallery
 
LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0DanBrown980551
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4DianaGray10
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Muhammad Tiham Siddiqui
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updateadam112203
 
Scenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenariosScenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenariosErol GIRAUDY
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameKapil Thakar
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1DianaGray10
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightSafe Software
 

Recently uploaded (20)

Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its application
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projects
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
SheDev 2024
SheDev 2024SheDev 2024
SheDev 2024
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch Tuesday
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is going
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development Companies
 
LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 update
 
Scenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenariosScenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenarios
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First Frame
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 

Why It's Time for an Experience-Led Commerce Strategy

  • 1. Why It’s Time for an Experience-Led Commerce Strategy September 16, 2015
  • 2. A global agency for creative ideation, commerce solutions, mobile innovations, integrated marketing and digital content. ~ We are passionate about delivering memorable customer experiences that generate measurable business results. BORN 2
  • 3. Recogni(on  that  we  have  won:   North  America     (New  York  HQ)     Founded  2011   Europe     (London  HQ)     Founded  1987   Asia   (Chennai  HQ)     Founded  2007   28 Years and Award Winning 3
  • 4. A paradigm shift towards the customer 4
  • 7. What does this mean for brands? Commoditizing the MarketMarket disrupters
  • 8. Source: Forrester Research Online Retail Forecast, 2012 to 2017 International expansion is on every roadmap
  • 9. Global Marketplaces Explosive growth in emerging markets is forcing brands to address their unique needs
  • 10. An over-reliance on IT Marketing is dependent on IT for everything from content updates to page layouts IT   Page  Layouts   Landing   Pages  &   Experiences   New   Templates   Content   Updates   OpMmize   Experiences   Update   Social  Media   3rd  Party   IntegraMons   Code   Deployments   IT   Page  Layouts   Landing   Pages  &   Experiences   New   Templates   Content   Updates   OpMmize   Experiences   Update   Social  Media   3rd  Party   IntegraMons   Code   Deployments  
  • 11. Inefficient Content Workflow Content workflows and managing content assets is limited tdunn@store.com New Content for Website Hi Tim, Attached is the updated content for the new marketing landing page. Thanks! Amanda
  • 12. Content development Basic HTML skills are often required to manage non-product content
  • 13. Transformation is not easy, but it’s not optional 74% of retailers reported that their online sales grew 10% or more in 2014, and big investments are planned for 2015 Source: Forrester Research, The State of Online Retailing 2015
  • 14. A diluted brand Brand A Brand B Brand C Brand D
  • 15. Globalization Challenges Your global brand needs a consistent voice localized by regional experts
  • 17. What does evolved look like? Before: A forced choice After: Experience-led Commerce
  • 18. Removing the division Before: Rigid Wireframe Templates After: Design Without Limits
  • 19. Enabling blended experiences 60% of organizations reported that commerce and marketing teams function in silos.
  • 20. “As a content and commerce marketer, The North Face has a strategic imperative to stimulate emotional connections and maximize customer value.” ~R. Shay Miles* *http://www.cmswire.com/cms/digital-marketing/discussion-point-can-one-firm-provide-complete-digital-experience-026277.php **http://digiday.com/brands/sociomantic-retailers-as-publishers/ “Consumers are no longer looking for shopping experiences that are distinctly separate. Today, consumers are looking to shop within content.” ~Rachel Tipograph**
  • 21. What about the bottom line?
  • 22. 43.0%   14.5%   -­‐33.9%  -­‐40.0%   -­‐30.0%   -­‐20.0%   -­‐10.0%   0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   Stock  Performance  (2007-­‐2012)   Source: Forrester Research and Wartermark Consulting   Customer Experience Laggards S&P 500 Index Customer Experience Leaders Customer Experience is Critical https://solutions.forrester.com/age-of-the-customer/cio-cmo-strategy-3115Q-3763IK.html?intcmp=mkt:ban:ah:blueprint
  • 23. Emotion, not price Source: Gallup State of the American Consumer “Customers purchase based on price when there is no emotional connection to a particular retailer” ~Gallup
  • 24. Barney’s Content Drives Conversion “Customers who read Barneys' editorial site spend 40% more than those who don’t” ~Matt Linder, Internet Retailer https://www.internetretailer.com/2015/03/24/barneys-relaunches-its-e-commerce-site-more-personalization
  • 26. Overall Vision: Best of Breed Commerce Suite →  Experience Management →  Transactional Platform / Commerce Platform →  Share and enrich content and products between exp. mgmt. and commerce systems →  Storefront Site / Mobile Apps / etc. →  Deliver cart & transaction from storefront to backend systems →  SLA / Support / Services to ensure all components are up and performing well →  Search Experience Building Tools →  Visitor Identification, Profile Management, and Personalization →  Back office Systems (OMS, PIM, ERP)
  • 27. Experience Management Commerce Platform Payment Gateway Pricing Rules Cart PIM Other Commerce Systems & Technologies Multi-channel shopping experiences Commerce Platform Commerce Systems & Technologies Commerce Today
  • 28. Experience Management Commerce Payment Gateway Pricing Rules Cart PIM Other Commerce Systems & Technologies Multi-channel shopping experiences Home Page Category Page Product Page Content Page Article Page Experience Management Commerce Commerce Systems & Technologies
  • 30. Puma Deployed the Acquia Platform & Demandware to Unify Content and Commerce to Deliver a Beautiful Global Commerce Experience.
  • 31. Lush Cosmetics launched on the Acquia Platform, bringing their in-store experience online and saw a 53% increase in online sales
  • 34. All Rights Reserved© 2015 34 Omni-Channel drives revenue
 Single biggest incremental revenue opportunity for retailers
  • 35. All Rights Reserved© 2015 •  Simplifies back office integration via advanced API architecture •  Enables virtually any consumer presentation - unlimited "store layouts" •  Provides for a complete suite of digital commerce technology with no need for replatforming 35 Omni-channel Challenges commercetools solution enables organizations Source: A commissioned study conducted by Forrester Consulting on behalf of Accenture and hybris software. November 2013.
  • 36. All Rights Reserved© 2015 36 Transactional Power Has Shifted
  • 37. 37 Retailers •  Efficient and Agile •  Drives top line revenue growth through omni-channel enablement •  Allows for focus on business, not technology •  Budgets uses to drive business value, not platform and integration •  Never re-platform again
  • 38. 38 Consumers have high demands to omni channel offerings Performance matters and defines conversion Modern and future-proven architecture 60% of your customers expect omni-channel capabilities Define delivery time and provide same day delivery - 91% More than 80% of all customers use their smartphone in retail stores View local inventory online - 89% Source: Forrester, Nielsen 0-1 1-2 2-3 3-4 4-5 5-6 Page Load Time ✓  Modern and future-proven technology stack ✓  Enterprise-ready (PIM, Customer + Order Management) ✓  Open API ✓  Software-as-a-Service with continuous delivery (no license) ✓  Cost-Efficient ✓  Global customer base Source: Wallmart Commerce-as-a-Service ✓  Omni-Channel API ✓  High Performance (<100ms) ✓  Future-proven „Beyond Mobile“ ✓  Supports Java, PHP, iOS and many more Advantages of Commerce as a Service Enterprise eCommerce software combined with efficient infrastructure services
  • 39. All Rights Reserved© 2015 39 CaaS reduces complexity Webshop ERP CRM BI Andere PI M C M O M Marke ting In t. Anal ytics Inventory
 Shipping Integra tion REST API E R P C R M B I And ere Building Omnichannel Capabilities
  • 40. •  Unlimited front end creativity through Drupal •  Enterprise PIM •  Unlimited data modeling •  Enterprise discount/promotions/pricing engine •  Unlimited custom development capability yet all devops, scaling etc are taken care of for you •  Enables mobile first, true omni-channel •  Supports B2B and B2C on one unified platform •  Scalability, security etc. •  Support 40 What makes us enterprise?
  • 42. All Rights Reserved© 2015 42 About us •  Founded in 2006 •  50+ Enterprise customers worldwide •  20 Partner agencies worldwide •  80% B2C — 20% B2B customers
 •  50+ Open Source Repositories on Github 
 (1 update/month) •  100+ feature releases 
 per year •  +100 e-commerce projects
 •  +1.300 registered developers and merchants •  >5.5 Mio. API calls per day •  >75 employees (>60% developers) •  3 offices: Munich, Berlin, New York •  Since 2014 part of the REWE Group (> €55bn revenue)
  • 43. Romancing The Product Presented By: Keiron McCammon, CTO
  • 44. Revolutionizing luxury retail one runway at a time •  It’s about ultimate access o  Curate the runway within an hour of the show o  NEW YORK, LONDON, MILAN, PARIS, BERLIN, MOSCOW, SYDNEY… •  For our luxury clientele o  Age 35–50 o  Shops 6–9 times a year o  Resides in over 150 countries •  To an enviable portfolio of marquee, established & emerging brands o  Hermès, Rochas, Oscar de la Renta, Burberry, D&G
  • 45. In 2014 we embarked on a BHAG •  Establish a top notch, in-house product & technology function …so we could… •  Build a new, flexible ecommerce platform with integrated content management system •  Migrate & integrate business data/systems •  And launch a brand new, fast/responsive website
  • 46. Key Themes •  Romance the product o  Yet don’t let form outweigh function •  Tell stories o  Yet don’t create editorial •  Native mobile & website o  Yet each must have a purpose •  Honor our brands o  Yet not lose sight of our own
  • 47. Making it Visually Compelling (romancing the product) A 6 month, iterative design process… •  That created over 1000 design files, revisiting every page, flow and function of our site… •  Resulting in a completely restructured site, designed in parallel for desktop/iPad/iPhone… •  With a focus on long form, scrollable pages… •  And an attention to detail …right down to our “about us”
  • 48. Making it Engaging (telling stories) Using stories & content to support the act of commerce, not detract from it… •  No separate “editorial” section •  Integrate content throughout site o  Completely programmable home page, landing pages, category pages, product grids, product pages, designer profiles, search results… •  Yet, user testing told us content must be relevant to placement o  …it’s all about context
  • 49. This is not the finish line… …this just gets us to the start line!
  • 50. About the Speaker Keiron McCammon is a serial entrepreneur, speaker & advisor •  Co-founder/CTO of Kaboodle, pioneer of social shopping, acquired by Hearst •  Co-founder of Poshmark, mobile-first used fashion marketplace, leader in space •  Founder/CEO of Bonfaire, preorder ecommerce, acquired by Moda Operandi •  And now CTO at Moda Operandi http://onehandedblogger.com/