This document provides guidance on translating business problems into actionable communication tasks and objectives. It explains that business objectives should be measurable and data-driven, while communications tasks should directly address audience barriers or insights. An example is provided of a business problem ("My brand isn't in the consideration set"), matched with an objective ("Increase relevance and top of mind awareness") and task ("Show how the product facilitates craveworthy experiences") to address the audience barrier ("Millennials crave experiences not things"). The document stresses that objectives, tasks, and toolkits should be clear and specific, rather than subjective or varying between partners, to facilitate effective strategic implementation.