1<br />social networking for grownups<br />01.25.10<br />
2<br />http://about.me/miketrap<br />
agenda<br />3 ideas<br />5 steps<br />3<br />
good business is personal.<br />4<br />
net′•work•ing– a process, common among the unemployed, of inviting people who can hire you to lunch.<br />5<br />
“If all of Coke’s plants were burned to the ground, if every one of its employees were to quit, if all of its retail distr...
A “Brand” is not the stimulus…<br />…but the collective emotional response.<br />7<br />
think brand, not network<br /><ul><li>a goodwill asset, out there
lives in the hearts and minds of others
at least aware of you, top-of-mind
hopefully positively predisposed to you
ideally eager to help you</li></ul>8<br />
9<br />“Some day, and that day may never come, I would like to call upon you to do a service in return…”<br />
serve others, serve yourself<br /><ul><li>not karma. just community.
spend an hour every week
help. answer a question.
make an intro. have coffee.
add value, for someone else</li></ul>10<br />
3 ideas<br />good business is personal.<br />think brand, not network.<br />serve others, serve yourself.<br />11<br />
agenda<br />3 ideas<br />5 steps<br />12<br />
social marketing to the uninitiated…<br />13<br />
14<br />…and to the enlightened.<br />“Social media is like a cocktail party...”<br />
headspace<br />good posture.<br />15<br />
promise of social media<br />Scalable Intimacy<br />More intimate relationships than are possible through broadcast media,...
social networking for grownups<br />17<br />5. engage<br />active outreach & participation<br />4. contribute<br />develop...
if you’re willing to do 1 thing…<br />Invest in LinkedIn.<br /><ul><li>get your profile completed
connect your address book
get recommended
participate in groups
help people whenever possible</li></ul>18<br />
19<br />
if you’re willing to do 2 things…<br />Build a listening station.<br /><ul><li>identify your relevant conversation
find it on the web
aggregate it into an RSS feeder
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Social Networking for Grownups

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Presentation as given at the Harvard Business School Association event "Social Networking for Grownups." Description: You've heard about using social media to develop your personal brand. Maybe you've even dabbled a bit in Twitter, Facebook, LinkedIn, or the "blogosphere" at large. But how do you go from there to building relationships?

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  • very well constructed map of how to successfully use social media tools on the web
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  • Brilliant, approachable, makes the whole social thing not so scawwy
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Social Networking for Grownups

  1. 1. 1<br />social networking for grownups<br />01.25.10<br />
  2. 2. 2<br />http://about.me/miketrap<br />
  3. 3. agenda<br />3 ideas<br />5 steps<br />3<br />
  4. 4. good business is personal.<br />4<br />
  5. 5. net′•work•ing– a process, common among the unemployed, of inviting people who can hire you to lunch.<br />5<br />
  6. 6. “If all of Coke’s plants were burned to the ground, if every one of its employees were to quit, if all of its retail distribution was lost to competitors, if every single remaining tangible asset was sold, the person who owned the rights to the Coke name and trademark could go to any bank in the world… and borrow money to completely rebuild the company.”<br />Brand Aid<br />Brad VanAuken<br />6<br />
  7. 7. A “Brand” is not the stimulus…<br />…but the collective emotional response.<br />7<br />
  8. 8. think brand, not network<br /><ul><li>a goodwill asset, out there
  9. 9. lives in the hearts and minds of others
  10. 10. at least aware of you, top-of-mind
  11. 11. hopefully positively predisposed to you
  12. 12. ideally eager to help you</li></ul>8<br />
  13. 13. 9<br />“Some day, and that day may never come, I would like to call upon you to do a service in return…”<br />
  14. 14. serve others, serve yourself<br /><ul><li>not karma. just community.
  15. 15. spend an hour every week
  16. 16. help. answer a question.
  17. 17. make an intro. have coffee.
  18. 18. add value, for someone else</li></ul>10<br />
  19. 19. 3 ideas<br />good business is personal.<br />think brand, not network.<br />serve others, serve yourself.<br />11<br />
  20. 20. agenda<br />3 ideas<br />5 steps<br />12<br />
  21. 21. social marketing to the uninitiated…<br />13<br />
  22. 22. 14<br />…and to the enlightened.<br />“Social media is like a cocktail party...”<br />
  23. 23. headspace<br />good posture.<br />15<br />
  24. 24. promise of social media<br />Scalable Intimacy<br />More intimate relationships than are possible through broadcast media, at sufficient scale to impact the enterprise.<br />16<br />
  25. 25. social networking for grownups<br />17<br />5. engage<br />active outreach & participation<br />4. contribute<br />develop original content<br />3. curate<br />cull third-party content<br />2. listen<br />monitor the conversation<br />1. show up<br />establish a presence<br />
  26. 26. if you’re willing to do 1 thing…<br />Invest in LinkedIn.<br /><ul><li>get your profile completed
  27. 27. connect your address book
  28. 28. get recommended
  29. 29. participate in groups
  30. 30. help people whenever possible</li></ul>18<br />
  31. 31. 19<br />
  32. 32. if you’re willing to do 2 things…<br />Build a listening station.<br /><ul><li>identify your relevant conversation
  33. 33. find it on the web
  34. 34. aggregate it into an RSS feeder
  35. 35. identify the smartest participants
  36. 36. begin to develop your own perspective</li></ul>20<br />
  37. 37. the plumbing<br />21<br />http://tinyurl.com/contenthub<br />
  38. 38. 22<br />http://www.feedly.com<br />
  39. 39. if you’re willing to do 3 things…<br />Begin to curate content.<br /><ul><li>get started on Twitter
  40. 40. get the “share on LinkedIn” button
  41. 41. use your listening station to find worthwhile content
  42. 42. share it with your network</li></ul>23<br />
  43. 43. 24<br />http://scalableintimacy.com/how-to-get-started-on-twitter/<br />
  44. 44. 25<br />
  45. 45. if you’re willing to do 4 things…<br />Begin to contribute content.<br /><ul><li>begin to actively comment
  46. 46. start a simple blog
  47. 47. Tumblr, Posterous, Wordpress…
  48. 48. write something relevant and useful
  49. 49. react authentically to someone else
  50. 50. promote through LinkedIn, Twitter, etc.</li></ul>26<br />
  51. 51. 27<br />http://tumblr.com<br />
  52. 52. if you’re willing to do 5 things…<br />Engage with the people you meet.<br /><ul><li>sign up for HootSuite
  53. 53. pull in your LinkedIn, Twitter, even facebook
  54. 54. create search words on your specialty
  55. 55. engage with people who use them
  56. 56. curate, create, interact – in real time
  57. 57. extend relationships to the real world</li></ul>28<br />
  58. 58. 29<br />http://hootsuite.com<br />
  59. 59. social networking for grownups<br />30<br />5. engage<br />active outreach & participation<br />4. contribute<br />develop original content<br />3. curate<br />cull third-party content<br />2. listen<br />monitor the conversation<br />1. show up<br />establish a presence<br />
  60. 60. not rocket surgery, folks.<br />decide who you’re talking to.<br />listen to learn how you can help them. <br />deliver content that does so.<br />build a relationship over time.<br />ask for what you want.<br />31<br />
  61. 61. social marketing is social<br />32<br />
  62. 62. 33<br />http://about.me/miketrap<br />
  63. 63. Holland-Mark is a strategic marketing firm focused on helping brands win by becoming imperative to their customers and prospects.<br />thank you.<br />34<br />
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