Motivating commercial customers to actively and consistently apply energy efficient practices is quickly becoming central to many utility business practices. In this installment of the MEEA Technical Webinar series, Mike Presutti and John Lux from Agentis Energy outlined a variety of behavior based energy efficiency programs for commercial customers that are helping utilities accomplish their goals. Information on how utilities are using customer engagement platforms to drive behavior change at their commercial customers was detailed. Viability, process and preliminary results from in-process programs were discussed. Specifics include: The opportunity: Agentis analysis examples and information from 3rd party reports; Customer use and feedback data, plus examples from the field; Measurement methodologies and program projections. (Please note: This is a modified version of the presentation to remove confidential data. For that reason, this presentation is available in slide format only without the additional audio. Though the slides are still marked "Proprietary and Confidential," MEEA has obtained explicit permission from the presenters to post this version of the slides. If you are interested in the full version of this webinar or more information about Agentis' analytical platform, please contact the presenters using the contact information in the final slide.)

1. MEEA’s Technical Webinar
Series:
Beyond Traditional Programs - EE Behavior Change
at Commercial Accounts
Presenters:
Agentis Energy
John Lux & Mike Presutti
Thursday, September 20, 2012

2. MEEA’s Role in the Midwest
• Nonprofit serving 13 Midwest states
• 10+ years serving states, energy offices, utilities
and communities
• Staff of 25 in Chicago
• Actions
– Designing & Administering Energy Efficiency Programs
– Evaluating & Promoting Emerging Technologies
– Regional Voice for DOE/EPA & ENERGY STAR
– Coordinating Utility Program Efforts
– Delivering Training & Workshops
– Advancing Energy Efficiency Policy
– Promoting Best Practices

3. The EE Story (Future)
• Future: Finding a new portfolio
– Lighting savings going down
– Some program saturation
– Need ‘new’ programs
• Whole home (HPwES, air sealing, etc)
• Systems work (HVAC systems, smart homes, etc)
• Behavior programs (changing the customer habit)
• Education
• Building Energy Codes (adoption, training and
compliance)
– Challenges
• Cost effectiveness (non-energy benefits not counted)
• More complex (contractors, systems, etc)

4. Questions & Discussion
• Please type your question into the question
box.
• This Webinar is being recorded, and the
slides will be posted to the MEEA website
early next week.

5. Beyond Traditional Programs:
EE Behavior Change at Commercial Accounts
September 20, 2012

6. Presenter Introduction
Mike Presutti, Director of Sales John Lux, Director of Product
mpresutti@agentisenergy.com & Business Development
(224) 595 2278 jlux@agentisenergy.com
(310) 650 8765
Mike Presutti is currently Director of Sales at Agentis John Lux is currently Director of Product and Business
Energy. Prior to Agentis, Mike held management Development at Agentis Energy. Prior to Agentis, John was
positions at Littelfuse and Emerson Electric where he a founder and Development Associate at 8 Plus Ventures,
worked extensively with both manufacturers of electrical where he oversaw investments in early stage companies.
equipment and C&I end-users. Mike started his career Previously, he was a research analyst at Ferrazzi Greenlight.
as an avionics technician in the USAF and has a BSEE John graduated Magna Cum Laude from Loyola Marymount
from the University of Washington. University.
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7. Agenda
Our History & The Question
– “What Should I Do?”
Commercial Accounts &
Behavior Change
Behavior Change
Methodology
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8. Commercial Opportunity (MEEA)
Commercial MWh Saved
State MWh at IOUs at 2%
• Commercial accounts at Illinois 52,000,000 1,040,000
MEEA IOUs account for
230,000,000 MWh Indiana 19,000,000 380,000
Iowa 9,000,000 180,000
• Nebraska and North Dakota
Kansas 11,000,000 220,000
were not included: no IOUs
Kentucky 14,000,000 280,000
• 2% savings across all Michigan 34,000,000 680,000
commercial accounts
Minnesota 16,000,000 320,000
represents a total opportunity
of 4,920,000 MWh Missouri 25,000,000 500,000
Ohio 43,000,000 860,000
South Dakota 3,000,000 60,000
Wisconsin 20,000,000 400,000
Total 246,000,000 4,920,000
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Source: EIA 2010 4

9. Agentis Energy: History
Hardware & Software Platform 1.0: Utility Scale Platform 2.0: Analytic Rich
Direct to C&I Visual Product Improved Outreach
EE Focus
• Provided important feedback • Data architecture designed • Analytics and Benchmarking
on what information end-users for big data and integrated integrated into platform.
want. analytics.
• “JUST TELL ME WHAT TO DO.” • Enhanced outreach and
• Launched: Summer 2009 • Engagement through engagement.
Web UI and email.
• Launched: Summer 2012
• Launched: Summer 2011
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10. Agentis Energy: Interviews
General Information
Importance of Electricity Consumption 5.8
Use of and Comfort Level with Email 7.1
Use of and Comfort Level with Internet 5.7
Delivery Preference (0 = Letter, 2 = Email) 0.9
0 0.5 1 1.5 2
Note:
1. Figure indicates average and bars indicate 1 standard deviation
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11. Intra-Office Communication
Verbal Email Postings
Yes No
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12. Takeaways
• In General: Avoid Confusion, Keep It Simple
• Web UI:
• Frequent Users Aren’t That Frequent
• 5-10 Minutes Per Visit
• Situational Triggers Work
• Outbound Communication: Continuous yet customizable
• Recommendations: “Just Tell Me What To Do”
• Don’t Underestimate a Simple Reminder / Call to Action
• Recommendations Need Context
Vs.
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13. Agenda
Our History & The Question
– “What Should I Do?”
Commercial Accounts &
Behavior Change
Behavior Change
Methodology
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14. Example: Juneau, Alaska
A 30% Reduction in Electricity Use Is not Only Possible,
but Actually Occurred in Juneau, Alaska.
– Alan Meier, Lawrence Berkeley National Laboratory
• April 2008: An avalanche downed transmission lines,
cutting off the city from cheap hydroelectric power.
• Electricity prices increased from $.11/kWh to $.50/kWh
“A five-fold increase in electricity prices provided the stimulus, but the
savings were accomplished mostly through behavioral means.”
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15. Example: BC Hydro
Engaging Employees in Conservation Leadership
– Christine Gustafson and Margo Longland, BC Hydro
• Usage declined 5% the first year and an additional 4% the second year
 Employee reaction
 50% very effective and 40% somewhat effective
• Favorite employee programs
• Floor challenge, cubicle tune-up, posters and stickers
• 2007 commercial potential: 15% from behavior and O&M
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16. Agenda
Our History & The Question
– “What Should I Do?”
Commercial Accounts &
Behavior Change
Behavior Change
Methodology
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17. Agentis Energy: What We Do
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18. Understanding Your Customer
• Email dominates communication because volunteers and users
are transient or sporadic
• People communicate through postings
Worship
• Places of worship are quickly turned off when referred to as a
business. They believe their purpose is fundamentally different
even though they acknowledge that a bottom-line still exists
• Places of worship prefer to put their resources towards their
mission rather than energy conservation
Restaurant
• Restaurant employees often do not have email
• English may be second language
• Kitchen wall hangings must be laminated
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19. The Challenge of Variation
Jewish Reconstruction
United Methodist Church
Congregation
Year Built 2008 1950s
Custodial Staff Yes No
Electricity Consumption Automated Determined by >100 people
Building takes care of itself Overwhelmed and priorities are
Electricity Management
and no help is needed placed elsewhere. Desires help
Building Usage During Week High (volunteers) High (volunteers)
Building Investment Pipeline No investment needed Investment greatly needed
Focus of Funds Mission (includes environment) Mission (does not include environment)
Email used extensively along with All forms of communication most heavily
Communication
newsletter and weekly announcements dependent on email and word-of-mouth
Open to Recommendations No Yes
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20. Off-Hour Commercial Energy Use
Avg. % of Energy
Used When
An analysis of ~6,000 Business Type Closed
businesses showed 33% Outpatient Health Care 40%
of total energy usage Other 39%
occurred when the Lodging 38%
businesses were closed. Nursing 37%
Office 37%
Some business types like Religious Worship 37%
Office and Religious Worship Non-Refrigerated Warehouse 36%
have a clear opportunity to use Unknown 33%
less energy when closed. Food Sales 33%
Service 32%
Proper business segmentation Retail: Other Than Mall 28%
is important for both analysis Strip Shopping Mall 28%
and engagement. Food Service 27%
Public Assembly 26%
Education 19%
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