The document discusses opportunities for commercial building energy efficiency in the Midwest. It describes MEEA, a non-profit organization serving 13 Midwest states that promotes energy efficiency. MEEA has over 140 members from various sectors and a staff of 30 based in Chicago. The document outlines MEEA's role in designing programs, evaluating technologies, and advancing policy. It then discusses opportunities to deliver advanced efficiency segmentation and marketing, unlock savings in underserved building segments, and harness operational savings through approaches like retro-commissioning.

2. COMMERCIAL BUILDING
OPPORTUNITIES IN THE MIDWEST
July 30, 2014

3. MEEA is a non-profit
organization bridging the gap
between energy efficiency
policy, development, and
program implementation
Midwest Energy Efficiency Alliance

4. MEEA’s Role in the Midwest
• Nonprofit serving 13 Midwest states
• 10+ years promoting energy efficiency
• Over 140 members from state & local governments,
utilities, advocates, manufacturers & retailers, ESCOs,
consultants, academic & research organizations.
• Staff of 30 based in Chicago
• Activities include:
– Designing & Administering EE Programs
– Evaluating & Promoting Emerging Technologies
– Regional Voice for DOE/EPA & ENERGY STAR
– Coordinating Utility Program Efforts
– Delivering Training & Workshops
– Advancing EE Policy
– Promoting Best Practices

5. MEEA Members
Diverse stakeholders in energy efficiency
• Academic/Research Organizations
• Manufacturers/Retailers
• State and Local Governments
• Utilities (Investor-Owned, Municipal,
and Cooperative Utilities)
• Energy Service Firms/Consultants
• Leading Nonprofits and Advocacy Organizations
• General Interest/Professionals

6. THE BUILDING EFFICIENCY INTELLIGENCE COMPANY

7. • Deeper savings at scale
• Lower cost to acquire customers
• Reduced time to savings
IMPACT
• Buildings spend billions on energy use
• 30%–50% of usage is routinely wasted, but
many efficiency upgrades are left undone
CHALLENGE
• Rapid energy models for targeting,
engagement, conversion and tracking
• Fast, comprehensive, and consistent
SOLUTION
Evaluated more than 2 billion square feet of space since March 2011
Retroficiency Overview

8. Today’s Discussion
Opportunities in the Midwest
Deliver advanced
efficiency segmentation
and marketing
Unlock the forgotten
segment
Harness operational
building savings
Areas of Focus
Dimension: Size the opportunity
Distill: Discuss best practices
Deploy : Review real-world examples
(not in your own backyard)

9. Information About Data Presented
4 Midwestern utility programs
8,000+
137M+
24.7M+
Energy model-based assessments and audits
MMBtu of energy consumption
MMBtu of cost-effective savings potential
Unit Conversion
1 MMBtu = 29.32972 KWh
1 MMBtu = 10 therms

10. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000
Annual Electric Savings Potential (kWh)
Buildings 34-64Buildings 1-33
Buildings
65-105
70% of the total efficiency opportunity is
found in 30% of the buildings
Notes:
- Based on analysis of 105 buildings in a
utility portfolio
- Each bar represents one building
- Buildings shown from greatest to
smallest efficiency savings potential
Focus on the Buildings that Matter
Contribution of High Potential Buildings to Total Energy Savings Potential

11. Marry Building Potential with Transitional Segmentation
Building Efficiency and Consumption by Building Type
0
50
100
0 100000 200000 300000 400000 500000
EfficiencyRating(1=Highpotential;100=LowPotential)
Annual Gas Consumption (in Therms)
Education Grocery Store Office Production/Process Restaurant Warehouse Retail
Lessefficientbuildingsand/orhigherconsumption
More efficient buildings and /or lower consumption

12. Benchmarking versus Prioritizing
0%
10%
20%
30%
40%
50%
60%
70%
0 20 40 60 80 100
AverageEnergySavings(%)
ENERGY STAR Score
Energy Savings Potential vs. ENERGY STAR Score
(Mid-Term Package)
Education
Hospital
Hotel
Office
Retail
Warehouse

13. Con Edison: Geo-Targeting Peak Demand
Challenge: Accelerate
long-standing DSM efforts
to alleviate constrained
areas of the grid
Approach: Identify
buildings and customers
with high potential
during peak periods
Assessed ~900 buildings
Results
Average customer:
6% of peak load
High potential:
11% of peak load
Identify of load reduction
during system peak
23
MW

14. Sizing the SMB Opportunity in the Midwest
1.8M MWh
68M Therms
0.4M MWh
8.8M Therms
1.9M MWh
63M Therms
3.1M MWh
118M Therms
3.7M MWh
120M Therms
0.4M MWh
7.6M Therms
0.7M MWh
22M Therms
1.2M MWh
21M Therms
2.4M MWh
44M Therms
1.9M MWh
54M Therms
1.0M MWh
35M Therms
4.1M MWh
152M Therms
1.5M MWh
25M Therms

15. Take a Comprehensive Approach
•SMBs embody the
scale of residential
and the diversity of
large commercial
•Must go beyond
lights to achieve
more project
conversions and
deeper savings

16. Deep Insights for One-to-One Messaging

17. Efficiency Maine: Motivating w/ Insights
Program Overview:
Drive awareness and
penetration amongst
geographically dispersed
SMBs
Education: SMBs can and want to
be educated about opportunities
Savings: Whole building savings
exist and should be exploited
Relationships: Relationships and
trust are critical
LESSONS LEARNED
Information is King
“We don’t look at our
buildings [for energy
efficiency] because we don’t
have time. This is definitely
an eye opener.”
“The timing of this is great.
We have planned renovation
work coming up and this is a
great opportunity for energy
efficiency.”
“This is absolutely valuable
to me. I found it to be very
worthwhile. It would be nice
to do this for all of my
buildings.”

18. 42/10054/100
How Many Buildings Have this Operational Issue?
Cooling occurs at very low
temperatures
Active longer than
necessary
Simultaneous heating &
cooling
58/100

19. Align the Opportunity with Program Goals
31% of savings potential
% Midwestern Program
Savings Targets
Utility A: 19%
Utility B: 2%
Utility C: <1%

20. Identify the Issue, Drill to Solution (quickly)
Issue and Key Questions
Building is
active longer
then
necessary
Is there an
operational
reason to
keep systems
running?
No
Yes
Does the
building
have an
EMS?
Yes
Is there a preferred vendor
for maintenance?
Is the building management
staff capable of
reconfiguring?
Can current systems be
adequately optimized?
Is the building a candidate
for a new system?
Potential Solutions
Operational Capital Behaviors
No
Are behavioral treatments
viable?
Re-configuring
BMS settings
Upgrade control
settings
Influence
tenants to better
actions

21. Automate the M&V Process

22. Operational/RCx Program Best Practices
HVAC Operational
Best Practices
• Target for high potential and screen
inbound candidates
• Reduce study time and cost
• Ensure persistence
• Automate the M&V process

23. THANK YOU
One of America’s Most
Promising Social
Entrepreneurs
Utility Technology
Challenge – Pilot
Program Winner
“Analogous to giving a
miner a GPS and the
coordinates of a gold vein”
“Represents an innovative
new entrant in the energy
efficiency space”
MassTLC Innovative Energy
Product of the Year
Best Green Invention
Utility Technology
Challenge Winner
SUSTANIA 100 Winner
American Technology
Awards - Clean Tech /
Green Tech Product of
the Year
Smart Grid Startup to
Watch
Retroficiency’s Rich Huntley
named as one of the 50 Smart
Grid Pioneers
America’s Most Promising
Companies
Mike Kaplan
VP of Marketing
(845) 304-2346
mike.kaplan@retroficiency.com

24. Building Energy Benchmarking
General Definition:
The process of tracking the
energy consumed, over time,
of an existing building and
comparing the results to
similar buildings or an
applicable standard.
Image Courtesy of Portland State University
Key Terms: Existing Building, Energy Use,
Measurement, Comparison, Commercial

25. Benefits of Measuring Energy Use
Pre-Design
1 - Compare
Energy
Consumption
with Peer
Buildings.
2 - Use for
Basis of Design
to Set
Sustainability
Goals.
Post-Construction
1 - Verify
Savings from
Completed
Project.
2 – Earn
Recognition in
Certification
Programs
(Energy Star,
Green Globes,
LEED).
Operations
1- Create
Annual Energy
Budgets.
2 - Influence
Behavior
Change of
Tenants.
3 - Use in Real
Estate
Transactions.

26. Minneapolis MN:
• Passed 2/2013
• Municipal,
commercial
• Public disclosure
National Trends of Benchmarking &
Transparency Policies
Washington
DC:
• 7/2008
• Municipal,
commercial,
multi-family
• Public
disclosure
Philadelphia, PA:
• 6/2012
• Commercial
• Public & Transactional
disclosure
Seattle WA:
• 1/2010
• Municipal,
commercial,
multifamily
• Tenant &
transactional
disclosure only
San
Francisco, CA:
• 2/2011
• Municipal,
commercial
• Public &
transactional
disclosure
• Mandatory audits
Austin, TX:
• 11/2008
• Municipal,
commercial, multi-family
• Transactional disclosure
• Mandatory audits for multifamily
New York, NY:
• 12/2009
• Municipal,
commercial, multi-
family
• Public Disclosure
• Mandatory Audits,
Retro-commissioning,
Lighting upgrades
Boston, MA:
• 5/2013
• Municipal, commercial,
multi-family
• Public Disclosure
• Mandatory Audits
Chicago, IL:
• 9/2013
• Municipal,
commercial,
multi-family
• Data verification
• Public disclosure

27. Midwest Benchmarking Legislation
Status
RToS
RToS
State Pilot Underway
State Owned/Operated
Building Benchmarking
State Pilot Complete
State Owned Considering
State Owned Enacted
Challenge Program
Underway in Municipality
Legislation In Progress
by Municipality
Municipal + Private Owned
Benchmarking Ordinance
RToS
Voluntary Residential
Time of Sale
Disclosure
Updated July 2014
Adopted by Municipality

28. Retroficiency:
Mike Kaplan
mike.kaplan@retroficiency.com
MEEA Benchmarking Policy:
Steve Kismohr, AIA, LEED AP BD+C
skismohr@mwalliance.org