This document summarizes a presentation on service-oriented architecture (SOA) in the financial services industry. The presentation discusses: 1) Current business requirements for financial institutions including agility, short development cycles, and a focus on clients over IT. 2) Examples of how SOA has generated cost savings for banks through smaller projects, reduced licensing fees, and staff reductions of 45-53%. 3) Opportunities for financial services companies to develop "killer apps" using SOA and web 2.0 technologies like online oversight tools and internal monitoring systems.

1. This Presentation Courtesy of the
International SOA Symposium
October 7-8, 2008 Amsterdam Arena
www.soasymposium.com
info@soasymposium.com
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2. Service Oriented
Architecture: A
Business
Perspective.
Practical Experiences And Lessons Learned
From The Financial Services Industry.
Tony de Bree © 2008, www.tonydebree.com 1

3. Content
• Introduction
• What’s Going On?
• Business Requirements
• Where’s The Money?
• Web 2.0 And The Financial Crisis
• But remember…
2

4. Introduction
Tony de Bree © 2008, www.tonydebree.com 3

5. Introduction
• Tony de Bree:
– Investment Bank (back-to-front)
– Business & IT Alignment (CISA) and Ecommerce
– European Mediating And Monitoring-project
– ABN AMRO Trust/eTrust
2001: Prediction On Future Of Financial Services And
Especially The Impact Of New Technology On Universal
Banks including the current names!
– Global Compliance after 9/11
– Global Risk Assessment Private Clients
– Global Due Diligence Management
– Separation Manager ABN AMRO Fortis
** Since 1997: senior management activities, key-notes,
workshops, peer-reviews, books and articles **
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6. 2. What’s Going On?
Web 2.0
Document Management S
ocia
U.S. Regulators l Ne
g
Sanctions two
ri n rkin
Clients und
e Technology Risk Managers g
La Bad Reputation
ey Ch Bas Debts
Mon
s Security an
isi ge
Auditors
Cr Transparency Internal Guidelines
dit
C re Banks Going Bankrupt
Transformation
Compliance FBI Stock Prices Down
Mergers, Hostile Take-Overs, Split-Ups
5

7. Business
Requirements
Tony de Bree © 2008, www.tonydebree.com 6

8. Business Requirements
• Agility
• Small Projects & Small Teams
• Short pay-back period
• “Stay Out Of The Newspaper”
• Multi-lingual
• Process and data driven
• Across organisational silos
• Global and local
• Inexpensive
• Focus on clients and business, not on IT
• Lite-technology/browser-based
• Knowledge driven/rules-based
• Fast
And user friendly like popular social networking
sites…..
7

9. Where’s The
Money? Quick
Hits And Long
Term Gains
Tony de Bree © 2008, www.tonydebree.com 8

10. Where’s The Money?
Examples of where we earned the money:
• RAD leads to quicker user acceptance
• Smaller and shorter projects
• Reduced costs for thick licenses including for separate
components like workflow engines/BPM tools
• Easy to change and to maintain
• Lower operational costs
• Lower TCO
• Fast and inexpensive implementation of regulatory
requirements
• Virtualisation of (client-lifecycle) processes
• Step-by-step integration or split-ups of companies
• Fast and inexpensive implementation of regulatory
requirements
• Virtualisation of processes
• Delayering of companies leading to reduced
overhead/costs (legal, compliance, audit, risk
management etc)
• Reductions in back-office/mid-office number of FTEs
between 45-53%!
9

11. Web 2.0 And
The Financial
Crisis:
Killer Apps!
Tony de Bree © 2008, www.tonydebree.com 10

12. Web 2.0 And The Financial
Crisis
Killer apps for Financial Services:
• National and International Electronic Oversight
Applications (“eWatchdog”);
• “Internal Monitoring And Intervention
Systems” (Senior management, compliance,
risk, audit etc);
• Using Web 2.0 within organisations to “blow
up” the company/split the company before
somebody else does it to become agile, cut
costs and become more customer-driven.
• Merging of internal applications and external
collaborative environments in real-time.
11

13. But remember…….
NT + OO = EOO
New Technology
Old Organisation
--------------------------------------- +
Expensive Old Organization
12

14. Thank you for your attention….
My Personal Blog & Free Downloads:
www.tonydebree.com
- How Technology Turns Know-Your-Customer (KYC) Into a Competitive
Advantage”, Gartner, London, Financial Services Technology Summit,
September 2007.
- “Knowledge Is Power”, Future Banking Magazine, Q 2008.
- “Second Coming” (Web 2.0 in Banking”), Financial Sector Technology,
11th October 2007 (interview).
- “Using Intelligent Portals To Virtualise Banking”, Gartner, London,
Gartner: Portals, Content & Collaboration Summit, August 2007.
- RSS service and much more…
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