Building Apps at large companies is a different game. Michael van den Berg, CEO of Appsolute Value presented and shared at Appsterdam his views and experience on how mobile apps are build differently to mobilize large companies Appsterdam is a global network of 2000+ mobile develoers and mobile designers...and counting Appsolute Value is a mobile tech specialist boutique. A network-based organisation of partners and co-mavericks in the Mobile Tech arena. They act globally, build business apps and specialise in cross-platform app development frameworks (Kony, Worklight, Adobe) and engineering apps and devices in current digital landscapes of larger organisations

1. Mobile development !
for large organisations

2. Apps & Devices
Strategy, Design, Develop, Test, Deploy, Manage
Weapons of Mass-consumerism - !
Disrupting traditional IT!
By the way.....web is legacy

3. If you wonder what really changed.... The Customer !
Companies are no longer in control. Customer know what they want and they know more than
you. They have gained collective power at platforms you donot own. They want 24/7 access.
So every company need to reconnect !!
Your customer is not any more King, he is a Dictator !

4. Platforms - Relationship Dominators

5. • Browser Based
• Website created specifically
for mobile devices –
accessible through mobile
browsers, run inside the
browser, no download or
installation required
Pure Mobile Web
• Embedded in the device
• Application designed to run
on a specific mobile operating
system – download and
installation required
Pure Native
Applications
• Cross-OS platforms tool to
develop Native applications
once ignoring mobile platform
• Apps studio comes with
integrated server component
to ease integration effort
• Some suites also added
appstore and MAM services
Multiplatform
Development
• Enable the delivery of cost-
efficient mobile applications
• Native Skin build once
• Business functionality
realized by the wrapped web
app
Hybrid Web-Native
1 2 3 4
1.0 2.0
Dev. of Mobile
Applications
< 2010 >2010
On the road to...Apps Economy
Every mobile strategy comes with an apps strategy!
Connect again your customers, fast-to-market, TCO!

6. Time
Effort
Alternative
Solutions
OS Update
Update Features
New Functionality
Add Languages
Add Security
Multi-platform
Solutions
Total Cost of Ownership

7. How mobile fits into a service architecture
Business service interfaces
Service mediation
SOA registry-repository
Service integration
Service implementation
Service
management!
Service creation
and change!
Service consumers RESTful service intermediation
Web 2.0 service consumers (RIAs,
mashups, wikis, widgets)
Mobile clients
Mobile middleware

8. Main mobile tech requirements:!
! ! ! ! ! ! ! ! - Security!
! ! ! ! ! ! ! ! - Performance!
! ! ! ! ! ! ! ! - multi-OS, multi device!
! ! ! ! ! ! ! ! - Integration!

9. People & Companies
Pirates, Experts, Experience, Business Apps,!
visit!
http://tinyurl.com/kt53a6n
http://www.mobilesolutionsnetwork.com
How we helping companies.....differently

10. Mobile Strategy by Design - on the fly
Best Multi Platform Technology -
build once render to many
Mobile Lifecycle Engineering Capabilities - Apps, Devices & Beyond
Our Gigs – Vertical Apps - onshore/offshore
Mobile born - Pure Mobile
Appsolute Value's 5 star service model
iPad Calendar Widget
Windows
Mobile
Calendar
Widget
Blackberry
Calendar
Widget
Android
Calendar
Widget
iPhone
Calendar
Widget

11. K1 Platform
API Foreign Function InterfacePlatform Specific Properties Studio

12. K1 Platform
API Foreign Function InterfacePlatform Specific Properties
Studio Layout Editor Studio Property Editor
UI / UX
Platform-Specific UI
Studio

14. Business Process Appification

15. Add Revenue to Your AppMaking- Enterprise Your App
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Awareness Orientation Advice Buy/Order Use After Service
Think how your app makes business better - tweak your app- upload to a network/appstore

17. Keep in Touch
Be Social
Like Us: www.facebook.com/appsolute.value
Follow us: www.twitter.com/appsolute_value
Share it: www.pinterest.com/ appsolute_value
Link: www.linkedin.com/ group mobile solutions network
Be mobile
www.youtube.com/appsolutevalue