Success Story Iphone Draft V3


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Presenting an end-to-end solution for Mobile Banking

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Success Story Iphone Draft V3

  1. 1. A new generation of Mobile Banking services The Direkt Banking Service Concept–Capgemini implements new mobile service concepts to provide innovative powers and increase revenues to its client in the Financial Service Industry. The Situation After WAP, SMS and NFC technology provided the first mobile information, transactions and banking functionality, a new era of interactions • mobile banking has emerged. The Location based services: market shift towards smart phones , Smart phones have the unique like Apple’s Iphone, is the main ability to provide services based cause. on the physical location of the user This new mobile banking (generation • Surface computing: With the 2.0) emerged from a variety of Multi-Touch interface, users evolutions*: enjoy a heightened sense of direct • New client experience: The manipulation. A new set of Iphone from Apple shows the gestures like tapping controls, great impact of appearance on sliding and flicking through data functionality. Consistent helps users to quickly grasp integration of the appearance and applications and simplifies and the tasks to be executed by give greater affinity for the providing standard controls and objects and task execution on behaviours, leads to new user screen. interface elements and result in a • Upscale of user demand: broad new customer experience. band availability fuels access to • Ipodification: An eminent trend and use of mobile internet and a shows more and more non- ‘front row interface ‘(TV) for live computer- like devices are used entertainment. as the primary access channel to All together Smart Phones provides for an increasing larger group of customers a ‘pocket’ tool for remote life ! Particularly the young, technology- savvy online banking users consider a smart phone and its new technology as an ubiquitous asset that augments their everyday live in many respects and which they can combine at will to .nl create their own solutions. Banking consumers want to improve the overall experience. They want to interact on the rhythm and at the moments that suit them. They expect seamless and compelling ways of accessing applications and systems. Also workers quickly start to understand how their daily routine
  2. 2. might benefit from freedom that implement new hardware and then to mitigate delivery and adoption risks. technology creates. They are getting deploy and configure new IT It also helps to reach business - and IT used to interact more effectively and applications and services can take so goals: intensively to co-workers, clients and long that much of the business value • partners. of the new resource is lost. Improve Time-To-Market For these reasons - continuing to drive • Creating flexibility The Business and IT Challenge IT infrastructure costs down, • Reduce investment costs (storage, improving time to market for new applications, services) Banks are affected by the same trends services and enabling new models of • Reduce development costs (e.g. and as new opportunities arise faster, working together - Capgemini SDK and object-oriented business must be able to sense crucial believes organizations will inevitably programming for Iphone) events in the business ecosystem. have a need for immediate access to a • Reduces long–term costs since massive pool of diverse computing assets can be spread across There is a pent-up demand to apply -storage, applications and services- different organisations the technologies that individuals are and business resources (Strategy, UXP already used to. and Organizational Embedding). With Capgemini Direct Banking Service Concept this risk is eliminated. About Capgemini and the Collaborative Business Experience For IT, it is difficult to keep up the Capgemini, one of the world’s foremost providers of Consulting, Technology and Outsourcing services, has a pace of technology. unique way of working with its clients, called the Collaborative Business Experience. Combining the two in order to find Backed by over three decades of industry and service experience, the Collaborative Business Experience is new ways of using technology to align designed to help our clients achieve better, faster, more sustainable results through seamless access to our network of world-leading technology partners and collaboration-focused methods and tools. Through and combine capabilities, explore new commitment to mutual success and the achievement of tangible value, we help businesses implement growth sales and delivery channels and thus strategies, leverage technology, and thrive through the power of collaboration. unleashing new revenue potential is challenging. Capgemini employs approximately 61,000 people worldwide and reported 2005 global revenues of 6,954 million euros. To model your business according to More information about our services, offices and research is available at above mentioned evolutions and to understand the powerfull effect of the new user interface and its new set of human interface principles, a new collaboration effort is required. For Contact: Partners in this collaboration are user interface & user experience designers, Expert group Manager Channels retail banking IT, marketing and channel management. Frank. Strategic Business Domain Manager Channels For building new Internet Banking and Mobile Banking models the Direct Banking Service Concept, IT and business elements can be accessed immediately as external services. How Capgemini Works Together The Solution Capgemini’s Direct Banking Service For many IT departments at Banks we Concept is to close any gap between know the time to procure, specify and IT, Business and Users in order to