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Appsolute Value_mobile_strategy_triangles
1.
Appsolute Value’s Strategy
Gig: The Mobile Strategy Triangles Again the Brick and Mortar players and even the pure Internet players are now being challenged by Digital Disruptors. Web has become legacy and the multi-digital disruptors have taken a mobile-first strategy (e.g. Google) and defined strategies around Apps & Devices. Digital disruptors are taking advantages of new platforms (Social & Mobile), tools (incl. big data analytics and clouds), new relationships (interactive), new thinking (outside-in vs. inside-out) and new strategic drivers (context, participation). In doing so they disrupt markets, gain competitive edge, get (re)connected to their customers and save costs. And within faster development times, steep business growth lines upward, controlled TCO (totals cost of ownership) and greater impact on the customer experience than any of this that came before. Every industry is impacted and so is your organization. In your organization IT and marketing are most affected by these new ways of doing business. With billions of apps already available and lots of devices you it will be hard to be in control. The outside-in forces disrupt and there is a need for Strategy. The Mobile Strategy Triangles The first is the organizational triangle To become a leader in digital disruption, there is a need for strategy. However there is confusion all around what makes a good mobile strategy!? With the right mobile strategy you get a leader in disruption rather than letting you disrupted by others who then let you sail the red oceans. There are two triangles you have to keep in mind whilst starting your Strategy Redefine: Appsolute Value, © 2013 All Rights Reserved
2.
The second is
a more technological triangle fixes. Marketers, while rebranding, can use design-led engineering. 4. Scale to a World of Apps. Apps are your new faces of business. They connect your customer, they connect your machines (including TV’s, Fridges, Electric Appliances, etc). The downside of giving power to a new breed of appmakers is that there is an almost religious battle ongoing between app developers. All of them telling you why HTML 5, Native or Multi-platform is better. At Appsolute Value we make Art of Apps, not war… Here are some top 6 high-level strategy perspectives in a do’s and don’ts format (based on the 6 triangles perspectives + 1 Bonus): 1. Re-connect to your customers and employees. Platform is the keyword here. A brand app in the Appstore is not 5. Business Apps (rendering functionality to enough. Also do not extend the web into customer facing or enterprise apps) a variety number of form factors. You require data to become functional. should not extrapolate your old business Therefore you need to integrate. Your models on a new digital channel. Learn solution architecture requires various new and understand why mobile is different. architecture principles. Steer towards app-internet architecture. 2. You understand mobile better (and then also your customer) if you find new 6. Open up and manage your Own. Great if services or make them more intuitive. Just you have your apps in Stores. Preferably adding a new experience to your your own. Your mobile customers are customer journey can make a difference. shopping again and your people work If you want to go further don’t push efficiently again. Well done. Now think anymore since most business lost or also how you going to manage all this and losing control. You need to pull. Bring control your total cost of ownership. your services to customers (and 7. Power to New Mavericks: Design-led employees) there where they are….out engineering, scrum teams, agile way of there on those mobile (and social) working, Art of Apps. All new working platforms and on smart devices! paradigms making your company to 3. Redesign based on a zen of tasks, don’t transform. Make sure to create a mobile concentrate on business processes. center with the new blood groups. They Simplify your business, create mobile- can help you in creating great apps and Appsolute Value, © 2013 All Rights Reserved |2
3.
turn them into
weapons of mass digital concentrate on efficiency using employee- consumerism. facing enterprise apps. They concentrate on just the layer below the touch point-layer, mapping out emotional (and intuitive) processes to find feel-good moments, moments of truth and pain points. And so they use Apps for a zen of tasks. Zen of Tasks and Outside-In Making services externally and internally functional by using apps (and smart devices) we call this ‘Appifying your Business’. With traditional business models with traditional software, many companies had a luxury since IT and marketing where able to push products and services into the market which they controlled and they thought it will be best for customer and employee well- being. An inside-out way of thinking and working. Staff redevelopment (bonus perspective no. Business processes are left-over of the inside- 7) is required since the new faces of business out organization. They are brittle and mostly are defined by mobile designers and mobile hardwired into back-end applications. developers. Here at Appsolute Value, power is Traditional software requires long to the mobile developers and mobile development cycles, is complex and expensive designers since they create and take output of to maintain. (Business) Apps require simplicity devices and systems to convert in business and are task-oriented and bring certain value. services (but not all!) fast to your customer (or employee), out there on one of the many platforms (OS + device). Business value that allows your business to reconnect to those customers out there on platforms (like iOS, Android and also From an organizational angle, digital Facebook, Groupon, etc) or satisfying disruptors using Business Apps (rendering employees who just want to work anywhere, business functionality) and having had the anytime executing their task simple and fast smell of success, therefore start to Appsolute Value, © 2013 All Rights Reserved |3
4.
(like Evernote, Whatsapp,
Yammer and dropbox ). On our way to the Internet of Things, app development will also extend further into API development. API’s enable your organization to (re)connect to your business partners, other (mobile) customers and more machines Solution: Mobile Mavericks & Some of our gigs can be found at our website. Art of Apps www.mobilesolutionsnetwork.com If you want to sit back and watch a video. Go Mobile is our passion. Mobile is about apps to our YouTube channel and devices. www.youtube.com/appsolutevalue However it is not only about technology, it is If you want to share something interesting also about experienced people with passion, with us on mobile. We are very interested knowhow and a different mindset. As mobile since we can’t know everything about billions mavericks we bring you Art of Apps. Our of Apps, right?! So pin it at specialty is multi-platform. www.pinterest.com/appsolutevalue We believe business apps and the strategic That‘s all you can find on the web about us. perspectives are served well with a cross- For all the rest we are pure mobile. Oh, you platform approach. We also acknowledge that want to like us, use your smart phone, just every company is different and everyone has call. You don’t want to tell it to us out loud… different perceptions about ‘Art’. send us an email: Companies looking to manage their growing number of apps & devices require new mobile management services to implement. We work with enhanced MAM (mobile apps management) tools and MDM (mobile device management) tools. References – Pure Mobile Appsolute Value successfully performed the Art of Apps at several medium and large organizations in Europe and North America. You can be next. Appsolute Value, © 2013 All Rights Reserved |4
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