EYE MovieZone is an educational program at the EYE film museum in Amsterdam that promotes film and media literacy through workshops, lectures, and programs for various age groups. It has a large collection of films, books, stills, and posters. EYE MovieZone aims to teach about the past, present and

1. EYE MovieZone
Manon Sandee
Amsterdam, October 2014

2. new building in Amsterdam, on the IJ harbour
open since 5 April 2012
EYE – since January 2010

3. …has a large collection
37.000 films
20.000 books
500.000 stills
60.000 posters
…is a museum
4 different exhibitions per year
eye …is a cinema
with daily screenings
… is a place for film- & media literacy …promotes Dutch cinema internationally
with workshops, lectures

5. education department
gives meaning to the past, present and future of cinema
through:
museum education film education
advice & exchange

7. MovieZone

8. expert
expansion
experience
MovieZone pyramid
Who: talents / very motivated people
Deepen, development
Who: interested people
fun & deepen
Who: everybody
Low key, entertainment

10. Reach #MBDMG
Television: < 690.000 viewers (13-19 years old)
YouTube: < 52.000 views
Vimeo: < 23.000 plays / 67.000 page loads
Facebook: 3215 likes / 105.000 reach at peak
Twitter: 373 followers / Retweet Keizer (82 k followers)
Instagram: 34 followers
Moviezone.nl: < 53.000 sessions
Serie.moviezone.nl: < 13.000 sessions (average time: 06:24 min)
Schoolboards: 500.000 scholars
Cosmogirl: 200.000 readers

11. reactions
Social media
Premiere NFF
Talent Day
Online
And even more…

13. innovative
Mixed media
Entertainment meets education
Gradually learning about film
Interactive

15. contact
Manon Sandee
manonsandee@eyefilm.nl
+31 20 7582365