Digital media in educationCinekidsConference
14 October 2014

In 20 minutes…..
EdComs
Innovative uses of technology in education
Proof of effectiveness
Businesses and education working together
Lessons for others?

EdComsteams
Content
development
Digital
Film
Live
Marketing
Research

Does it enhance learning?

Is it proportionate?

Innovative uses of technology in education and learning

To follow……
A tool
Gamifiedlearning
An immersive environment
A feedback mechanism
A participatory experience

GSK Science Education

GSK: Reaction test

EDF Energy: Carbon sinks game

BP Educational Service

BP: Where’s the science in that?

BP: Where’s the science in that?

Pfeg: Fin Cap

EDF Energy: Bumblebees

Proof of effectiveness

SamsungResearch
Six primary schools in deprived areas of England and Wales
Use of the Samsung ‘Digital Classroom’ –including tablets, a suite of apps, e-board, cameras and teacher notebook
Aim was to assess impact on learning

Toplinefindings
1. Pupils and teachers are working more collaboratively
share their ideas, learning together, learning from mistakes
2. Learning is more self-directed and led by the pupils
freedom to work independently, presenting their ideas
3. Pupils are better able to gather information, interpret facts and discuss their findings
online searching, developing ‘higher order’ skills

Toplinefindings
4. Pupils are more engaged in their learning and more confident
Greater interaction, work more creatively, teachers giving effective feedback, pupils’ growing confidence
5. Some schools are reporting stronger numeracy and literacy
At one school, Samsung pupils had a higher average points score than those not participating.
6. SEN and disengaged pupils seem particularly to benefit
Easier to differentiate learning, pupils more confident in sharing, engaging the disengaged

Businesses and education working together

Businessesand education
McKinsey & Company: Education to employment: Getting Europe’s youth into work, 2014

EdComsclients
3
2

Whydo they do it?
Delivering a socially beneficial message
Corporate responsibility
Community engagement
Sector understanding
Workforce pipeline
Employee engagement

Example programmes
GSK: stories from the laboratory
BP: inspiring budding engineers and scientists
Royal Bank of Scotland: financial education
EDF Energy: energy, science and sustainability
Costa Coffee: Geography project on the coffee trade

What is there to learn for others?
UK is not unique…well not quite
Mutual recognition of why businesses are there and why schools are there
Common understanding of what education is for
Find common ground and look for the best in each other
Businesses must offer unique expertise and opportunities
Schools must commit to the partnership offer

Questions?