MassTLC Cloud summit keynote presentation from CTO of VMWare, Scott Davis

VMWARE& THECLOUD ERASCOTT DAVISVMWARE EUC CTOTWITTER: SHD_9

THE DRIVERS OF CHANGE… Wherever, Whenever, In Context CUSTOMER EMPLOYEE CUSTOMER EMPLOYEE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE Paper & web pages Desktop-centric Real-time Stream-centricNarrow, specific information flows Document and Broad information flows Social and mobile Narrow context Email-centric intelligently combined Mobile and social TODAY’S IT TOMORROW’S IT

PHASES OF IT MATURITY Packaged Applications Service Catalog New Business Applications Flat IT Tax, Project-centric Cost & Use Metrics Pay-For-Use Dedicated Vertical Stacks Dynamic Resource Pools Automated Infrastructure Reactive Proactive InnovativeRespond To Business Request Increase IT Agility Differentiate The Business

STEPS OF IT TRANSFORMATION Cloud Applications Build Mobile & Predictive Apps Cloud Operating Model Standardize & Automate To Run IT-As-A-Service Cloud Infrastructure Build A Software-Defined Data Center Reactive Proactive InnovativeRespond To Business Request Increase IT Agility Differentiate The Business

IT IN THE CLOUD ERA§  Status quo between business & IT challenged/removed by option to use external Cloud providers§  New expectations of IT •  Variable Cost/Billing CAPEX -> OPEX •  Flexibility/Agility/Speed •  Scale Up & Down •  Self Service§  True differentiation of IT organization is its intimacy with its own business and how to map it onto IT infrastructure, internal or external

TOP TO BOTTOM TRANSFORMATION Mobile PCs ACCESS UsersExisting New Apps APPLICATIONS Apps & Big DataServers INFRASTRUCTURE Clouds

INFRASTRUCTUREServers Clouds

WORKLOADS VIRTUALIZED25% 60% >90%2008 2012 FUTURE

TIME TO PROVISION NEW SERVICES DAYS/ MINUTES/WEEKS HOURS SECONDS2008 2012 FUTURE

Storage/ Servers Networking Security Management/ Availability Monitoring VDC SOFTWARE-DEFINED DATACENTER SERVICES DAYS/ MINUTES/WEEKS HOURS SECONDS2008 2012 FUTURE

SOFTWARE-DEFINEDDATACENTERAll infrastructure is virtualized and delivered as aservice, and the control of this datacenter is entirelyautomated by software

Mission BigWindows Linux Databases HPC Critical Data

Mission Big Windows Linux Databases HPC Critical Data COMPUTE MGMT STORAGE/AVAILABILITY NETWORK/SECURITYABSTRACT. POOL. AUTOMATE.

Mission BigWindows Linux Databases HPC Critical Data SOFTWARE DEFINED DC VDC VDC VDC COMPUTE VDC VDC MGMT STORAGE/AVAILABILITY NETWORK/SECURITY Software-defined Datacenter Services

INTRODUCING vCLOUD SUITEMANAGEMENT CLOUD INFRASTRUCTURE EXTENSIBILITY VMware vCloud Director VMware vCloud VMware vCenter API’s OperationsManagement Suite SOFTWARE DEFINED SOFTWARE DEFINED NETWORKING AND SECURITY STORAGE AND AVAILABILITY VMware vCloud VMware vCloud VMware vCenter Connector Networking and Security Site Recovery Manager VMware vFabric Application VIRTUALIZATION Director VMware vCenter Orchestrator VMware Sphere Physical Infrastructure (Server, Storage, Network)

COMPREHENSIVE HIGHEST PERFORMANCEPROVEN RELIABILITY

ADDRESSING A MULTI-CLOUD WORLD PAAS Automation & OrchestrationVCLOUD PHYSICAL NON-VMW PUBLIC Software Defined Networking & Security

Mobile PCs ACCESS Users APPLICATIONSExisting New Apps APPLICATIONS Apps & Big Data Existing New AppsServers Apps INFRASTRUCTURE & Big Data Clouds

IN 2000 THE WORLD GENERATED TWO EXABYTES OF NEW INFORMATIONSources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.

20 11 IN 2000 THE WORLD GENERATED RE MO TH AN TWO EXABYTES OF NEW INFORMATION EVERY DAYSources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.

HOW COMPANIES ARE USING BIG DATAFunctional Areas Where Companies Are Using Big Data Customer Intimacy 49% Budgeting & Planning 39% Operations & Supply Chain 37% Customer Service 33% Performance Management 30% New Product Strategy 28% Pricing 21% 0 10 20 30 40 50McKinsey Global Survey of 1,469 C-level executive respondents at a range of industries and company sizes, “Minding Your Digital Business,” 2012.

big•data datasets so large they break traditional IT infrastructures.

CHANGING THE BUSINESS OF IT -EVOLUTION OF THE APPLICATION Decomposition of software = Disaggregation of business processesOpportunity for •  Separate optimization, deployment, scaling (out & up), management •  Business to focus on differentiating value/services & competitiveness •  Refactoring or mashing up of business processes •  Sourcing somewhere else, i.e. the Cloud

vFABRIC CLOUD FOUNDRY Premier Platform for Spring/Java Open Platform as a Service Cloud-Scale Services Developer & Ecosystem Integrated Management Momentum Multi-Cloud Deployment Choice Mobile PCs ACCESS Users APPLICATIONSExisting New Apps APPLICATIONS Apps & Big Data Existing New AppsServers Apps INFRASTRUCTURE & Big Data Clouds

ACCESSPCs Mobile Users

THE BLUEPRINT FOR THE PC ERA

TRANSITION TO THE POST-PC ERA HAS ALREADY BEGUN Installed base of enterprise applications OS NeutralA New Approach Is Required Windows Source: Gartner

ThePast

The days of telling userswhat to do are OVER!

VIEW/MIRAGE HORIZONCentralized Windows Mgmt Centralized Access ControlSecure, Mobile Desktop & MgmtVirtual & Physical Desktops, Apps, Data Multi-Device Workspace ACCESS PCs Mobile Users

TOP TO BOTTOM TRANSFORMATION Mobile PCs ACCESS UsersExisting New Apps APPLICATIONS Apps & Big DataServers INFRASTRUCTURE Clouds

DISRUPTIVE BUSINESS MODELS ENABLED BY TECHNOLOGYTechnology propagates faster and faster Ignoring disruptive tech-enabled business models could prove fatalYears to reach 10 million households Encyclopedia Facebook 2 ▪  In 1990, hardcopy Encyclopaedia Britannica generates $600mn 4 annual sales worldwide Internet ▪  In 1996, CD-based Encarta drives Britannica‘s sales down to PC 7 $325mn/year ▪  Today, over 600 million people use Web-based Wikipedia 9 annually. Encarta is out of business, and Britannica‘s sales are VCR down to $50mn/year with no more print editions 20x Cellular phone 9 faster Movie rental ▪  In 2000’s, Blockbuster experienced 15% YoY revenue growth Fax machine 22 ▪  In the mid-00’s, Blockbuster lost ~20% of market share to Web- Cable TV 25 based competitor Netflix ▪  Today, as Web-based video-on-demand gains popularity Telephone 38 (e.g., iTunes, Amazon Prime Videos) Blockbuster files chapter 11 SOURCE: Press releases

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MassTLC Cloud summit keynote presentation from CTO of VMWare, Scott Davis

by MassTLC on Oct 22, 2012

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MassTLC Cloud summit keynote presentation from CTO of VMWare, Scott Davis Presentation Transcript