Marketing Analytics: How Do You Define Success?

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Marketing Analytics – How do You Define Success? September 23, 2010 Presented by: Linda Wu

5 things you want to know about this presentation… The presentation will be 45 minutes including Q & A You can send your questions to us via your GoToWebinar controls at any time during the presentation We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period We answer all the questions we don’t have time for during the presentation in a blog post later in the day We will send out a link to the recording and a PDF of the presentation slides after the presentation

How do you define success? B2B & B2C: ,[object Object]

Lead Conversions

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Discover the Kisan Call Centre: Your Gateway to Agricultural Assistance KISAN CALL CENTRE In order to harness the potential of ICT in Agriculture, Ministry of Agriculture & Farmers Welfare launched the scheme “Kisan Call Centres” (KCCs) on January 21, 2004. Main aim of the scheme is to answer farmers’ queries on a telephone call in their own language. These call centres are working in 21 different locations in the country covering all the States and UTs. A countrywide common eleven digit Toll Free Number 1800-180-1551 has been allotted for Kisan Call Centre. This number is accessible through mobile phones and landlines of all telecom networks including private service providers. Replies to the farmers’ queries are given in 22 local languages. Kisan Call Centre services are available from 6.00 AM to 10.00 PM on all seven days of the week at each KCC location. Kisan Call Centre agents known as Farm Tele Advisors (FTAs), who are graduate or above (i.e. PG or Doctorate) in Agriculture or allied sectors (Horticulture, Animal Husbandry, Fisheries, Poultry, Bee-Keeping, Sericulture, Aquaculture, Agricultural Engineering, Agricultural Marketing, Bio-Technology, Home Science, etc.) and possess excellent communication skills in respective local language. Queries which cannot be answered by FTAs are transferred to higher level experts. These experts are Subject Matter Specialists (SMSs) of State Departments of Agriculture (SDAs), ICAR Institutes, KVKs and State Agricultural Universities (SAUs). A Kisan Knowledge Management System (KKMS) has been developed to capture all the details of the caller and sending gist of answer given through SMS. KKMS has its independent website : http://dackkms.gov.in. The KCC, FTAs working at various KCC locations throughout the country have access to this website through their specific IDs and password provided to them. Welcome to the Kisan Call Centre - your one-stop destination for agricultural assistance and support. With dedicated team of experts and cutting-edge technology, we're here to revolutionize the way farmers access information and guidance. In this powerpoint, we delve into the world of the Kisan Call Centre, exploring how it functions, the services it offers, and the impact it has on farmers across the nation. From real-time advisory services to multilingual support, we'll uncover the key features that make the Kisan Call Centre an indispensable resource for farmers of all backgrounds. Join us as we showcase the achievements of the Kisan Call Centre, from its enhanced farmer outreach to its empowerment of women farmers. Discover how our feedback mechanism ensures continuous improvement, and learn about our collaborations with agricultural institutions to provide accurate and reliable information. Whether you're a seasoned farmer or just starting out, the Kisan Call Centre is here to support you every step of the way. Subscribe now to stay updated on the latest agricultural insights

Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...

Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...

Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...

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Interactive Powerpoint_How to Master effective communication

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The recently published educational policy document under the title ‘National Education Policy Reform’ (NEPF for short) has been the subject of much criticism. Various parties have expressed their grave concerns about this proposed NEPF on many platforms. This document attempts to cover some angles which the author deems less covered in other criticisms. This critique is by no means complete or exhaustive; rather, the author prefers that it be read in conjunction with other such criticisms.

A Critique of the Proposed National Education Policy Reform

A Critique of the Proposed National Education Policy Reform

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Software Engineering Methodologies (overview)

Software Engineering Methodologies (overview)

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Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...

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Marketing Analytics: How Do You Define Success?

1. Marketing Analytics – How do You Define Success? September 23, 2010 Presented by: Linda Wu

2. 5 things you want to know about this presentation… The presentation will be 45 minutes including Q & A You can send your questions to us via your GoToWebinar controls at any time during the presentation We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period We answer all the questions we don’t have time for during the presentation in a blog post later in the day We will send out a link to the recording and a PDF of the presentation slides after the presentation

3.

4. Lead Conversions

5. Deals Closed

6.

7. Increase Engagements

8. More Donations & Donors

9.

10. Increase Engagements

11. More Donations & Donors

12.

13. Lead Conversions

14. Deals Closed

15. Value of Deals1 – Marketing Analytics 2 – Sales Analytics

16.

17. Cost Per Lead / Opportunity / Client

18. Lead to Opportunity Conversion

19. Lead to Closed Deals Conversion

20. Margin on Won Deals

21.

22. Email Campaigns

24. Social Media

25. Lead Scoring

26.

27.

28. Click Through Rate

29. Form Conversions

30. Unsubscribes

31. Bouncebacks

32.

34. Asked Questions

35. Thank you email responses

36.

37.

38. by Subscriber Attributes

39.

40. Online banner ad click throughs

41.

42.

43. Click Through Rate

44. Form Conversions

45. Unsubscribes

46. Bouncebacks

47.

49. Asked Questions

50. Thank you email responses

51.

52.

53. by Subscriber Attributes

54.

55. Online banner ad click throughs

56. Offer redemptions / Form Fill ConversionsSelf-Audit: How do you stack up today?

57. Eliminate low value activities Try new activities Increase high value activities Gain maximum return on resources Time, Staff, Budget Relevant Content that is meaningful for your audience Analytics help you continue to focus on writing great content for your audience Content is King! Value of Analytics

58.

59. One Activity to the Next

62.

63. Click Through 2 to 5%

64. Conversion 0.1 to 1%

65. Unsubscribes <1%

66.

67. Organic List vs List Purchase

68. Offer / Content Relevancy

69. Frequency of Send-outs

70. List Quality Maintenance

71. Email Deliverability

72.

73. # of Attendees 50% of Regs

74. Asked Questions Score

75. Attendee Profile Score

76. Thank You Email Stats

77.

78. # of times invite is sent out – standard is 3-4 invites to list

79. # of reminders to registrants – standard is 2-3 prior to event

80. Third party registrant recruitment

81. Leverage Social Media Channels for promotion

82.