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Social media ROI

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Sherrilynne Starkie
Sherrilynne Starkie

How to understand the return on your investment in social media.

Business
1 of 18
Social Media ROI Sherrilynne Starkie, MCIPR, ABCS 12 March 2010
Agenda Feedback on feedback Understanding metrics Tools of the trade Connecting the dots Calculating ROI
Pounds & Pennies
No premature evaluation
What accountants measure Number of transactions Number of customers Number of new customers Revenue Profit
What media & marketers measure Website visitors Leads & enquiries Retweets Clicks, hits, referrals Facebook fans Blog comments Social mentions/links Satisfaction indicators
Find connections Linking social media to hard goals
SM Metrics Tools (free or cheap) Google Analytics Social Mention Addictomatic TwitterSearch Backbyte Facebook analytics Trackur PostRank
SM Metrics Tools (paid for) Vocus Radian6 ScoutLabs Cymphony Lots more
Evaluate your cost Social media myths It's free! It's easy! Anyone can do it!
Resources = Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What media & marketers measure Website visitors Leads & enquiries Retweets Clicks, hits, referrals Facebook fans Blog comments Social mentions/links Satisfaction indicators
Making a connection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making a connection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making a connection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making a connection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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