Good news for all SME’s out there. Twitter has finally seen the benefit in giving you access to your Twitter Advertising platform.

1. Twitter Advertising
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2. Twitter has now introduced its
advertising product to small
and medium sized businesses.
Historically, advertising
campaigns had to have a
minimum spend of £5000
before a company could
advertise
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3. Why Advertise on Twitter?
Twitter is a key medium to advertise brands especially to
the mobile community
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4. Twitter’s Advertising Products
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5. Twitter Promoted Accounts
When you see this “Promoted” box, a brand has
paid for you to see their account to encourage you
to follow… either because your followers engage
with them or they think you are interested in their
product
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6. Twitter Promoted Tweets
Promote tweet content from your branded channels
to your followers or a wider audience including link
to the brand website
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7. Twitter Promoted Hashtags
Promote your hashtag to all of the Twitter
community (not included in the new advertising
offering due to the nature of the costs involved)
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8. Twitter Audiences
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9. Twitter’s Advertising Products
As defined by Twitter:
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Get your message in front
of more of the right people
Create a conversation and
drive marketing results
Pay only when users
engage — clicks on a
Tweet, retweets, replies,
favourites, and follows
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10. Show me an example
You can access this in the advertising section of
Twitter:
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11. How does this benefit my brand?
It allows you access to a different audience. With
more people using smartphones, Twitter advertising
on mobile is all the more important in a brand’s digital
strategy.
Twitter can be used in conjunction with other
marketing channels to support a wider campaign, to
build the reach of your message and to ensure you
don’t ignore a key digital touchpoint.
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12. Ok, what do we need?
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2
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A Twitter company page.
A campaign idea, offer, message.
Embedded tracking into URL
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13. Ok, got it, what is next?
Please contact your account team at Make It Rain for
more details.
Lauren Stewart
Senior Campaign Manager
SEO & Social Media
0207 107 2365
lauren.stewart@make-it-rain.co.uk
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