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Twitter Advertising


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Good news for all SME’s out there. Twitter has finally seen the benefit in giving you access to your Twitter Advertising platform.

Good news for all SME’s out there. Twitter has finally seen the benefit in giving you access to your Twitter Advertising platform.

Published in: Marketing, Technology, Business

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  • 1. Twitter Advertising 18/11/2013   ©  Copyright  November  2013  Make  It  Rain  
  • 2. Twitter has now introduced its advertising product to small and medium sized businesses. Historically, advertising campaigns had to have a minimum spend of £5000 before a company could advertise 18/11/2013   ©  Copyright  November  2013  Make  It  Rain  
  • 3. Why Advertise on Twitter? Twitter is a key medium to advertise brands especially to the mobile community 18/11/2013   ©  Copyright  November  2013  Make  It  Rain  
  • 4. Twitter’s Advertising Products 18/11/2013   ©  Copyright  November  2013  Make  It  Rain  
  • 5. Twitter Promoted Accounts When you see this “Promoted” box, a brand has paid for you to see their account to encourage you to follow… either because your followers engage with them or they think you are interested in their product 18/11/2013   ©  Copyright  November  2013  Make  It  Rain  
  • 6. Twitter Promoted Tweets Promote tweet content from your branded channels to your followers or a wider audience including link to the brand website 18/11/2013   ©  Copyright  November  2013  Make  It  Rain  
  • 7. Twitter Promoted Hashtags Promote your hashtag to all of the Twitter community (not included in the new advertising offering due to the nature of the costs involved) 18/11/2013   ©  Copyright  November  2013  Make  It  Rain  
  • 8. Twitter Audiences 18/11/2013   ©  Copyright  November  2013  Make  It  Rain  
  • 9. Twitter’s Advertising Products As defined by Twitter: 18/11/2013   Get your message in front of more of the right people Create a conversation and drive marketing results Pay only when users engage — clicks on a Tweet, retweets, replies, favourites, and follows ©  Copyright  November  2013  Make  It  Rain  
  • 10. Show me an example You can access this in the advertising section of Twitter: 18/11/2013   ©  Copyright  November  2013  Make  It  Rain  
  • 11. How does this benefit my brand? It allows you access to a different audience. With more people using smartphones, Twitter advertising on mobile is all the more important in a brand’s digital strategy. Twitter can be used in conjunction with other marketing channels to support a wider campaign, to build the reach of your message and to ensure you don’t ignore a key digital touchpoint. 18/11/2013   ©  Copyright  November  2013  Make  It  Rain  
  • 12. Ok, what do we need? 1 2 3 A Twitter company page. A campaign idea, offer, message. Embedded tracking into URL 4 18/11/2013   ©  Copyright  November  2013  Make  It  Rain  
  • 13. Ok, got it, what is next? Please contact your account team at Make It Rain for more details. Lauren Stewart Senior Campaign Manager SEO & Social Media 0207 107 2365 18/11/2013   ©  Copyright  November  2013  Make  It  Rain