While social networks like Facebook and Instagram give businesses in the travel industry a platform to broadcast their messages to endless amounts of potential customers, the most influential publishers when it comes to your product are the customer themselves- you just need to know how to get them to publish content featuring your product. This workshop will look at different tactics and strategies to turn your customers into walking, online publishing advocates for your business. Find out what channels are the most effective, how to leverage content already being published and how to generate more content to be shared in the future.

1. Colm Hanratty, Managing Director, Sixtwo Digital
@colmhanratty | @sixtwodigital
Driving User Generated Content on
Social Media Platforms
Wednesday, 23rd
September 2015

2. About me

3. I like to travel

4. MD of this company

5. What we do
 Proven track record of generating a Return On
Investment for businesses

6. The most effective social network

7. The most effective social network

8. What I’m here to talk about…
U.G.C.User Generated Content

9. - Finding it
- Encouraging it
Two things to be concerned about

10. Finding it – Facebook

11. Finding it – Twitter

12. Finding it – Twitter

13. Finding it – Instagram

14. Finding it – Instagram

15. What’s that word?
There is another word for
‘customers’… ?
Advertisers

16. Why are they advertisers?

17. Encourage UGC
Ways to make them
advertisers…

18. Encourage UGC

19. Encourage UGC
Use the hashtag, others will join…

20. Build a strategy
@?Tag customers in your tweets,
encouraging content

21. Offer an incentive

22. Provide them with a camera

23. 15 minutes…
Make sure to get their permission…

24. Take advantage!
Use the content

25. Thank you