Capgemini as a B2B storyteller

Tom Barton
Social Media in B2B Communications
3 December 2013
Me

Storymaking
Head of Communications
@tomsmiled

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2...
44 countries and 100 languages
(As of December 31, 2012)

UK & Ireland
8,964

North America
9,609

France
21,110

Benelux
...
Our story is our clients’ stories

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights ...
We need a more innovative approach
 Three drivers
 Increasing use of social media as comms tool in B2B
 Crowded market ...
Expert Connect added to website
Latest
publications

Latest blog
post & tweet

http://www.capgemini.com/experts/

Filters
...
Related content
Expert page

Expert group page
Events
planned
Social media
links

Related
publications

Twitter &
blog fee...
Advertising campaigns
Advertising banners

Landing page

Expert page
links

Link to offer
web page

Offer &
publication
li...
FT publishing partnership
Content Microsite

Sponsored Section

Social Media in B2B Communications | 3 Dec 2013
Copyright ...
Meanwhile, internally...

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved
...
The last 18 months
 Three significant moves as a result of what we’ve learnt
 Intranet
 Website
 New ‘expert’ programm...
Advertising

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

17
Media partnerships

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

18
Content-loop.com – with LinkedIn

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights R...
Capgemini Super Techies Show

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reser...
On-boarding Experts
[What this pack includes]
1

Introduction to Social Media Partner

2

Introduction to Expert Connect

3

What are the role...
What this has given us

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

2...
Benefits

• Closer external
relationships
• Differentiation
• Supporting
business
• Digital expertise
• Brand awareness
• ...
Contact

Tom Barton, Capgemini UK
Insert contact picture

tom.barton@capgemini.com
twitter.com/tomsmiled
uk.linkedin/in/tw...
About Capgemini
With more than 130,000 people in 44 countries, Capgemini is one
of the world's foremost providers of consu...
Capgemini as a b2 b storyteller pr moment_3 december 2013_external_version
Capgemini as a b2 b storyteller pr moment_3 december 2013_external_version
Capgemini as a b2 b storyteller pr moment_3 december 2013_external_version
Capgemini as a b2 b storyteller pr moment_3 december 2013_external_version
Capgemini as a b2 b storyteller pr moment_3 december 2013_external_version
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My presentation from the PR Moment conference 'Social Media in B2B Communications', 3 December 2013, London: Capgemini as a B2B Storyteller

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  • We’re here to help you tell our story. But essentially our story is our client’s story: whether that’s EdF, or UK Government, or Burberry, or Royal Mail, or Met Police or RBS, to name only a few. What impact has Capgemini had to improve the way our clients interact with their customers? How has our intervention helped our clients optimise the way they work, and grow profitable and sustainable business? These are the stories we tell, through video, on conference platforms, online, in the media, and in print.
  • Capgemini as a b2 b storyteller pr moment_3 december 2013_external_version

    1. 1. Capgemini as a B2B storyteller Tom Barton Social Media in B2B Communications 3 December 2013
    2. 2. Me Storymaking Head of Communications @tomsmiled Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 3
    3. 3. 44 countries and 100 languages (As of December 31, 2012) UK & Ireland 8,964 North America 9,609 France 21,110 Benelux 9,186 Nordic Countries 4,504 Canada Germany & Central Europe 9,581 All over Europe United States Japan United Arab Emirates Morocco People’s Republic of China Taiwan Mexico India Vietnam Guatemala Philippines Malaysia Colombia Singapore Brazil Chile South Africa Argentina Latin America 9,399 Morocco 628 Middle East & Africa 26 Italy 2,524 Group workforce 125,110 Working offshore 50,425 Iberia 4,812 India 41,019 Australia New Zealand Asia Pacific 3,748 Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 4
    4. 4. Our story is our clients’ stories Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 5
    5. 5. We need a more innovative approach  Three drivers  Increasing use of social media as comms tool in B2B  Crowded market demands smarter approaches to reach buyers  Customers want to choose how they consume content Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 6
    6. 6. Expert Connect added to website Latest publications Latest blog post & tweet http://www.capgemini.com/experts/ Filters Expert overlay Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 8
    7. 7. Related content Expert page Expert group page Events planned Social media links Related publications Twitter & blog feed Related experts Related videos Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 9
    8. 8. Advertising campaigns Advertising banners Landing page Expert page links Link to offer web page Offer & publication links Social media links Link to landing page Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 10
    9. 9. FT publishing partnership Content Microsite Sponsored Section Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 11
    10. 10. Meanwhile, internally... Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 12
    11. 11. The last 18 months  Three significant moves as a result of what we’ve learnt  Intranet  Website  New ‘expert’ programme – at the heart of our communications Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 13
    12. 12. Advertising Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 17
    13. 13. Media partnerships Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 18
    14. 14. Content-loop.com – with LinkedIn Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 19
    15. 15. Capgemini Super Techies Show Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 20
    16. 16. On-boarding Experts
    17. 17. [What this pack includes] 1 Introduction to Social Media Partner 2 Introduction to Expert Connect 3 What are the roles & responsibilities of an Expert 4 Your current Social Profile 5 How can Social Media Partner help you? Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 22
    18. 18. What this has given us Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 23
    19. 19. Benefits • Closer external relationships • Differentiation • Supporting business • Digital expertise • Brand awareness • Internal buzz Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 24
    20. 20. Contact Tom Barton, Capgemini UK Insert contact picture tom.barton@capgemini.com twitter.com/tomsmiled uk.linkedin/in/twabarton Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 25
    21. 21. About Capgemini With more than 130,000 people in 44 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2012 global revenues of EUR 10.3 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore ®, its worldwide delivery model. www.capgemini.com The information containedthis this presentation is proprietary. The information contained in in presentation is proprietary. © 2013 Capgemini. All rights reserved. Rightshore® is a© 2012 Capgemini.to Capgemini. trademark belonging All rights reserved.

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