Twitter (en)


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Twitter (en)

  1. 1. Digital Marketing Arts
  2. 2. Digital Marketing Arts 2013 © Table of content • What is twitter? • Why twitter is useful? • Twitter for business • Make it a habit • Getting started with twitter • Twitter Glossary
  3. 3. Digital Marketing Arts 2013 © What is Twitter? Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?” by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
  4. 4. Digital Marketing Arts 2013 © Why Twitter is useful? Twitter has many uses for both personal and business use. It's a great way to keep in touch with your friends and quickly broadcast information about where you are and what you're up to. For business, Twitter can be used to broadcast your company's latest news and blog posts, interact with your customers, or to enable easy internal collaboration and group communication.
  5. 5. Digital Marketing Arts 2013 © Twitter is for everyone At its core, Twitter is a public forum where anyone can read, write and share messages. Twitter is short and sweet Twitter is made up of 140- character messages called Tweets. You can do a lot with 140 characters like include videos and photos. It’s an easy way to bring you closer to the people and topics you care about. Twitter is real-time On Twitter, information is shared immediately. People use it on desktops, tablets and mobile devices, to share events, news and real-time conversations.
  6. 6. Digital Marketing Arts 2013 © Branding Customers consume a wide range of media, and there are advantages for brands that have a presence at different customer touch points. Having a presence on Twitter reinforces the brand and increases exposure to customers. Customer service Twitter can be used to monitor what customers are saying about you and can be used to respond to customer complaints. Twitter allows customers to talk directly to the company, bypassing other channels such as email and call center and may act as the first point of contact, though other channels may be important for the follow-up. Why Twitter is useful for business?
  7. 7. Digital Marketing Arts 2013 © Product development Twitter can be used to collect opinions about changes to products and services, and functions as an excellent crowdsourcing tool. Scoping out new opportunities By getting greater insight into customer needs, Twitter can be used to research opportunities for new revenue streams. Ratings and reviews Customers are talking about brands on Twitter, and they are actively recommending companies and reviewing products. A presence on Twitter allows brands to be a part of that dialogue and shape the perception of the brand.
  8. 8. Digital Marketing Arts 2013 © Special offers and competitions Many companies are starting to offer competitions in exchange for a retweet. Followers who retweet are then picked at random to win a prize. Keeping customers up-to-date and informed This is particularly useful for keeping users informed during unforeseen circumstances, such as delays. The company may not always be able to rectify the problem, but keeping customers informed counts for a lot. Promoting specific products Twitter can be used to promote new products, such as managers‟ specials or pick of the week. Feedback If customers don't like something, they now have a greater opportunity to tell you. From the brand's perspective, they now have access to a whole range of free customer insight that can feed into improvements to the business.
  9. 9. Digital Marketing Arts 2013 © Listen first: It's tempting to start tweeting right away. But before you begin, follow and observe brands and businesses similar to yours to see what they’re doing well. Be yourself, be authentic: There’s no need to be overly formal on Twitter. Your Tweets should reflect the individuality and personality of your business. People respond best to friendly, conversational Tweets. Mention your followers: Mention your followers in positive Tweets that contain relevant, personalized content to establish goodwill on Twitter. They may do the same for you in the future, giving you added exposure. Sample tips help your business on twitter
  10. 10. Digital Marketing Arts 2013 © Stand out: Use Twitter to share unique information about your company that your customers can’t find elsewhere, like behind- the-scenes photos, discounts or new product previews. Interact and respond: Reply when people tweet about you. Favorite and retweet positive messages, and thank those who praise you. Keep in mind that Retweets can also represent your voice and brand personality. Promptly address critical Tweets about your business in a calm, helpful manner. Tweet exceptional and shareable content: On Twitter, there’s a pattern: the most retweeted content tends to contain links, pictures, videos or quotes. Paste a link of any length into the Tweet box and it will automatically be shortened to fit the 140 character limit. Stay trendy: Participating in Twitter trends, whether organically or through Promoted Trends.
  11. 11. Digital Marketing Arts 2013 © Make it a habit Monday: Special promotions Launch special Twitter-only promotions to your followers. Tweet an offer code that unlocks a promotion or tweet a secret word that customers can mention to get a discount when they visit your business. Tuesday: Behind-the-scenes Tweet behind-the-scenes videos or photos that your followers can’t get any other way. Wednesday: Helpful tips Create a regular series of Tweets that are informative or surprising. If you’re a chef, tweet recipes or kitchen tips. If you have a fashion boutique, tweet ways to match current trends with vintage items.
  12. 12. Digital Marketing Arts 2013 © Thursday: Media spotlights Highlight positive press stories and news about your company, industry or community that your followers will find interesting. Be sure to mention the @username of the reporter or media outlet when you tweet the story. This provides clear attribution and recognizes the source . Friday: Focus on your people Highlight the people who help run your company by tweeting photos of them hard at work and having fun .
  13. 13. Digital Marketing Arts 2013 © Getting started with twitter
  14. 14. Digital Marketing Arts 2013 © Sing Up for twitter
  15. 15. Digital Marketing Arts 2013 © Insert your full name, then insert your Email address. create a password ,then choose your username. Also , you need to review Terms of service and Privacy Policy.
  16. 16. Digital Marketing Arts 2013 ©
  17. 17. Digital Marketing Arts 2013 ©
  18. 18. Digital Marketing Arts 2013 © You can find your friends and contacts from your emails Find people on twitter
  19. 19. Digital Marketing Arts 2013 © Set your profile picture by clicking on Upload image Bio stands for 'biography' where you give some information about yourself so that others can see if they have anything in common with you. You can tell about your hobbies, your favorite sports, what type of person you are and many other things. Profile picture and Bio
  20. 20. Digital Marketing Arts 2013 © Twitter Glossary
  21. 21. Digital Marketing Arts 2013 © Follow, Follower and Unfollow To follow someone on Twitter is to subscribe to their Tweets in your timeline. A follower is another Twitter user who has followed you. To stop following another Twitter user is to Unfollow them. Once you do this, their Tweets no longer show up in your timeline.
  22. 22. Digital Marketing Arts 2013 © Reply An @reply is a Tweet posted in reply to another user’s message. This is usually done by clicking the “reply” button in their Tweet. @replies always begin with the “@” symbol, followed by the username.
  23. 23. Digital Marketing Arts 2013 © Retweet You can pass along someone’s Tweet by retweeting it. Just hit the Retweet button to send the original message to all of your followers.
  24. 24. Digital Marketing Arts 2013 © Favorite You can mark a tweet as a "favorite" so that they appear in a special "favorite's" list. This is so you can see the best, funniest, most inspiring tweets, etc. that you liked in the one place.
  25. 25. Digital Marketing Arts 2013 © Mention Bring a Tweet to a user’s attention by including their @username in a Tweet. This is called a mention and will appear to the @username you mentioned as well as to all of your followers. You can see who mentioned you in the mention section of your Twitter profile.
  26. 26. Digital Marketing Arts 2013 © Hashtag Users often add the hashtag symbol (#) before words or phrases in their Tweets to categorize them for others or to organize conversations around a theme. Users can click on hashtags to see similarly-themed Tweets.
  27. 27. Digital Marketing Arts 2013 © Message (or DM) A direct message (DM) is a private message that only you and the recipient can see. You can only send and receive DMs from your followers. To DM someone, start your Tweet with DM or D.
  28. 28. Digital Marketing Arts 2013 © How to send a DM?
  29. 29. Digital Marketing Arts 2013 © Write the user name of the person you want to send the message after @ Here you can write your message for 140 characters only
  30. 30. Thank You