The document summarizes a project that links small farmers in the Philippines to the supply chain of Jollibee Foods Corporation. The project aims to organize farmers into clusters, assist them with value-adding activities and quality requirements, and increase their knowledge to boost productivity and income. Specifically, it details a partnership in San Jose, Nueva Ecija where farmers formed a cooperative called Kalasag Farmers Producers Cooperative to supply onions to Jollibee. The partnership helped farmers access loans, materials and technical support to increase their onion production and sales to Jollibee.

2. Bridging Farmers to the Jollibee
Supply Chain Project

3. CITY GOVERNMENT OF
SAN JOSE
DEPT. Of AGRICULTURE
NATIONAL LIVELIHOOD BPRE/PHILMECH
DEVELOPMENT
CORPORATION PCI
CDA

4. The goal of the JF-NLDC-CRS
Partnership Project is to link small
farmers from 6 selected sites in the
provinces of Nueva Ecija, Bukidnon,
Quezon, North Cotabato, Misamis
Oriental and Zamboanga to the
supply chain of Jollibee Foods
Corporation

5. • o organize farmers into agro-enterprise
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clusters for the purpose of consolidating
supply and pooling transport logistics;
• o assist farmers to engage in value-adding
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activities in order to enhance their compliance
of quality requirements; and
• o increase the knowledge of farmers about
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farming practices that will increase their
productivity and reduce costs in order to
increase the income of farmers

6. Project Site
San Jose,
Nueva Ecija
LGU of San Jose
+ MFI (ASKI)

7. KALASAG FARMERS
PRODUCERS COOPERATIVE
(KALASAG FPC)

8. Kaliwanagan
Kaliwanagan
San agus,n

9. • n 2008-09, the farmers of the 2 barangays formed
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themselves into clusters and later on transformed
into a cooperative and entered into a marketing
agreement with Jollibee Foods Corporation thru the
initiatives of LGU-San Jose City, CRS, and ASKI
under the project called, “Bridging Farmers for the
Jollibee Supply Chain” duly supported by Jollibee
Foundation, National Development Corporation and
Catholic Relief Services.

10. • alasag Farmers Producers Cooperative (KFPC)
K
evolved from the onion clusters of barangays
Kaliwanagan and San Agustin where the term Kalasag
was derived.
• Production loans was granted by Alalay sa Kaunlaran
Inc, (ASKI), the conduit of NLDC in Nueva Ecija;
while technical supervision was handled by Agri Staff of
the City Agriculturist.

11. Basic Information:
• ate organized– June 15, 2008
D
• ate Registered—October 14, 2008
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• DA Registration—PGA—6189
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• overage and members (2008)
C
Barangay Members
Kaliwanagan 15 farmers
San Agustin 15 farmers

12. • n the 2nd Phase of the Project, ten (10)onion farmers
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were accepted as Associate Members. Four of them
were from the adjacent barangay of Brgy. Villa Marina.
• or CY 2010-11, additional 5 members joined as
F
associate with a total membership now of 45 onion
growers.

13. Cluster Regular Associate
San Agustin 15 8
Kaliwanagan 15 3
Villa Marina - 4
Total 30 15

14. The Site Working Group (SWG) is headed by the City Mayor.
It composed of the following:
Office Representative
City Mayor Hon. Marivic Belena
City Agriculture Reynaldo Amarillo-CAO, Fred
Alfonso,
Malou Brillo, Edgardo Bustamante
City Cooperative Development Ma. Cristina Corpuz-CCO
Office
Alalay sa Kaunlaran, Inc Alexander Puno-BM, Rodolfo Padua
Jr.
Catholic Relief Services Dominador Mariano
Kalasag Farmers Coop Arnold Dizon-Chairman
Wencelito Gomez-Manager

16. Calendar Year (CY) Target/Quota Remarks
2008‐2009 60 mts Fresh white onion
2009‐2010 236 mts Fresh white
onion=33.73%
Peeled onions=66.27%
2010‐2011 300 mts Fresh white onion=25%
Peeled onions=75%

17. Year Amount of Loan Remarks (Type of Loan)
Nov 2008 Php 870,000 Produc_on Loan
Nov 2009‐Jan 2010 Php 1,900,000 Produc_on Loan
July 2010 Php 750,000 Seeds Procurement
Dec 2010 Php 2,000,000 Produc_on Loan
Jan 2011 Php 1,000,000 Produc_on and Storage
Fee
Total Php 6,520,000

18. Materials Source
Cold Storage bin ‐20 footer van BPRE/PhilMech
1 unit reefer truck (3 tons capacity) BPRE/PhilMech
150 Plas_c Crates BPRE/PhilMech
Screen Houses – 1 unit DA‐RFU III
* Shallow Tube wells DA‐RFU III
* 1 unit reefer truck with tractor head (40 d) DA‐RFU III
Mul_‐_lling Machine‐1 unit DA‐RFU III
Motorized Sprayer – 1 unit DA‐RFU III
1 unit of personal computer CRS
1 unit shredder DA‐BSWM
17 heads of purebreed Murrah Buffalo PCC
*Items = for release

19. • ssue on Insurance coverage;
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• elayed payment of loan;
D
• igher price of onions offered by traders ;
H
• npredictable weather conditions.
U
• nternal problems within the cooperative.
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• rogram participants screening.
P

20. 1. Farmers income increases.
2. Creates jobs in the comunity.
3. Strong partnership with LGUs and other
government units.
4. Model for Value Chain Financing for Agriculture.
5. Can be considered as Corporate Social
Responsibility programs of companies..

21. How we do it?
Towards New
Clusters/
8 Enterprises
Cluster
Strengthening
1
Site Selection,
7 Partnership Building
and Formation of
Scaling Up
Working Group
2
6 Product Supply
Test Marketing
The Clustering Assessment and
Product Selection
Approach
5 3
Cluster Plan Market Chain
Formulation Study
4
Cluster
Formation

22. Clustering
Approach
Collaboration with
Agrotechnology
Government Agencies,
LGUs and local NGOs Dissemination
Partnership with
MFIs
IMPLEMENTATION STRATEGIES

23. Future Direc_on of ASKI:
• eplicate in other areas of ASKI.
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• den,fy other corpora,ons that can partner with
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ASKI and its clients.
• ocument the experience and come out with Best
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Prac,ces Handbook on VCF.

24. THANK YOU.