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NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
NRT 2011: Bridging Farmers to the Jollibee Value Chain Program
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NRT 2011: Bridging Farmers to the Jollibee Value Chain Program

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Published on

NRT 2011 …

NRT 2011
May 23-24, 2011
Manila

Session 6:
Working with Value Chain for Agriculture Microfinance

By: Rolando Victoria
Alay sa Kaunlaran Inc. (ASKI) Executive Director

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  • 1. Bridging Farmers to the Jollibee Supply Chain Project

  • 2. 




CITY
GOVERNMENT
OF
 





SAN
JOSE










 DEPT.
Of

AGRICULTURE
NATIONAL LIVELIHOOD BPRE/PHILMECH
 DEVELOPMENT CORPORATION PCI

 CDA

  • 3. The goal of the JF-NLDC-CRSPartnership Project is to link smallfarmers from 6 selected sites in theprovinces of Nueva Ecija, Bukidnon,Quezon, North Cotabato, MisamisOriental and Zamboanga to thesupply chain of Jollibee FoodsCorporation

  • 4. •  o organize farmers into agro-enterprise Tclusters for the purpose of consolidatingsupply and pooling transport logistics;•  o assist farmers to engage in value-adding Tactivities in order to enhance their complianceof quality requirements; and•  o increase the knowledge of farmers about Tfarming practices that will increase theirproductivity and reduce costs in order toincrease the income of farmers

  • 5. Project Site San Jose, Nueva Ecija LGU of San Jose + MFI (ASKI)
  • 6. KALASAG
FARMERS
PRODUCERS
COOPERATIVE
 (KALASAG
FPC)

  • 7. Kaliwanagan
Kaliwanagan
San
agus,n

  • 8. •  n 2008-09, the farmers of the 2 barangays formed Ithemselves into clusters and later on transformedinto a cooperative and entered into a marketingagreement with Jollibee Foods Corporation thru theinitiatives of LGU-San Jose City, CRS, and ASKIunder the project called, “Bridging Farmers for theJollibee Supply Chain” duly supported by JollibeeFoundation, National Development Corporation andCatholic Relief Services.
  • 9. •  alasag Farmers Producers Cooperative (KFPC) Kevolved from the onion clusters of barangaysKaliwanagan and San Agustin where the term Kalasagwas derived.•  Production loans was granted by Alalay sa KaunlaranInc, (ASKI), the conduit of NLDC in Nueva Ecija;while technical supervision was handled by Agri Staff ofthe City Agriculturist.
  • 10. Basic Information:•  ate organized– June 15, 2008 D•  ate Registered—October 14, 2008 D•  DA Registration—PGA—6189 C•  overage and members (2008) CBarangay MembersKaliwanagan 15 farmersSan Agustin 15 farmers
  • 11. •  n the 2nd Phase of the Project, ten (10)onion farmers Owere accepted as Associate Members. Four of themwere from the adjacent barangay of Brgy. Villa Marina.•  or CY 2010-11, additional 5 members joined as Fassociate with a total membership now of 45 oniongrowers.
  • 12. Cluster Regular AssociateSan Agustin 15 8Kaliwanagan 15 3Villa Marina - 4Total 30 15
  • 13. The Site Working Group (SWG) is headed by the City Mayor. It composed of the following: Office RepresentativeCity Mayor Hon. Marivic BelenaCity Agriculture Reynaldo Amarillo-CAO, Fred Alfonso, Malou Brillo, Edgardo BustamanteCity Cooperative Development Ma. Cristina Corpuz-CCOOfficeAlalay sa Kaunlaran, Inc Alexander Puno-BM, Rodolfo Padua Jr.Catholic Relief Services Dominador MarianoKalasag Farmers Coop Arnold Dizon-Chairman Wencelito Gomez-Manager
  • 14. Calendar
Year
(CY)
 Target/Quota
 Remarks
 2008‐2009
 60
mts
 Fresh
white
onion
 2009‐2010
 236
mts
 Fresh
white
 onion=33.73%
 Peeled
onions=66.27%
 2010‐2011
 300
mts
 Fresh
white
onion=25%
 Peeled
onions=75%

  • 15. Year

 Amount
of
Loan
 Remarks
(Type
of
Loan)
 Nov
2008
 Php
870,000
 Produc_on
Loan

Nov
2009‐Jan
2010
 Php
1,900,000
 Produc_on
Loan

 July
2010
 Php
750,000
 Seeds
Procurement
 Dec
2010
 Php
2,000,000
 Produc_on
Loan

 Jan
2011
 Php
1,000,000
 Produc_on
and
Storage
 Fee
 Total
 Php
6,520,000

  • 16. Materials
 Source
Cold
Storage
bin
‐20
footer
van

 BPRE/PhilMech


1
unit
reefer
truck
(3
tons
capacity)
 BPRE/PhilMech


150
Plas_c
Crates

 BPRE/PhilMech
Screen
Houses
–
1
unit
 DA‐RFU
III





*
Shallow
Tube
wells
 DA‐RFU
III





*
1
unit
reefer
truck
with
tractor
head
(40
d)
 DA‐RFU
III
Mul_‐_lling
Machine‐1
unit
 DA‐RFU
III
Motorized
Sprayer
–
1
unit
 DA‐RFU
III
1
unit
of
personal
computer
 CRS
1
unit
shredder
 DA‐BSWM
17
heads
of
purebreed
Murrah
Buffalo
 PCC
 *Items
=
for
release

  • 17. •  ssue on Insurance coverage; I•  elayed payment of loan; D•  igher price of onions offered by traders ; H•  npredictable weather conditions. U•  nternal problems within the cooperative. I•  rogram participants screening. P

  • 18. 1. 
Farmers
income
increases.
 
2. 
Creates
jobs
in
the
comunity.
3. 

Strong
partnership
with
LGUs
and
other
 government
units.
4. Model
for
Value
Chain
Financing
for
Agriculture.
5. Can
be
considered
as
Corporate
Social
 Responsibility
programs
of
companies..

  • 19. How
we
do
it?
 Towards New Clusters/ 8
 Enterprises Cluster Strengthening 1
 Site Selection, 7
 Partnership Building and Formation of Scaling Up Working Group 2
 6
 Product Supply Test Marketing The Clustering Assessment and Product Selection Approach 5
 3
 Cluster Plan Market Chain Formulation Study 4
 Cluster Formation
  • 20. Clustering Approach Collaboration with AgrotechnologyGovernment Agencies,LGUs and local NGOs Dissemination Partnership with MFIs IMPLEMENTATION
STRATEGIES

  • 21. 
Future
Direc_on
of
ASKI:


•  eplicate
in
other
areas
of
ASKI.

 R 
• den,fy
other
corpora,ons
that
can
partner
with
 IASKI
and
its
clients.
•  ocument
the
experience
and
come
out
with
Best
 DPrac,ces
Handbook
on
VCF.

  • 22. THANK
YOU.


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