Iwoc: Finding & Retaining Clients Yourself

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Lynn teaches us how to establish your brand and reach to new clients and keep them interested presented at IWOC.

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Iwoc: Finding & Retaining Clients Yourself

  1. 1. Finding and retaining clients Lynn Hazan Lynn Hazan and Associates, Inc Executive Search Firm for Recruitment in Marketing and Communications lynn@lhazan.com www.lhazan.com 312-863- 5401
  2. 2. How do You Define Yourself?  Business owner or freelancer?  What is more professional?  Subtle change, yet significant!
  3. 3. What is Your Story in Six Words? Exercise: The Hemingway challenge
  4. 4. Hemingway’s story For Sale. Baby Shoes. Never Worn.
  5. 5. Lynn’s Story  Passionate Recruiter Loves Placing Superb Talent
  6. 6. What make you unique? What makes you special? Why should I hire you? What is Your UPS?
  7. 7. Stand out
  8. 8. Is This How You Want to be Perceived?  All lists  Everybody looks the same
  9. 9. Content Marketing= The New Marketing
  10. 10. Sign Up For The Free Orbiter Monthly Newsletter  Go to:  http://www.orbitmedia. com/newsletter-pages- 72.php  Andy Crestodina   andy@orbitmedia.com
  11. 11. Be a Subject Matter Expert  Share best practices.  Have experiences to relate.  Speaking engagements to share your knowledge.  Webinars, conferences, live conferences, white papers, videos.
  12. 12. Your Mission  Increase billings, business and your brand.  New clients, repeat business and enhanced reputation.
  13. 13. Use Social Media to Leverage Yourself Blogs Podcasts
  14. 14. SlideShare
  15. 15. SlideShare
  16. 16. E-zine  EzineArticles.com- Lynn Platinum Author -Interviewing to Win a Job Offer -Companies are Hiring: Don’t Fumble Your Chances
  17. 17. Your Mission  “ Always be a first- rate version of yourself, instead of a second rate version of somebody else” – Judy Garland
  18. 18. Sign Up For Lynn’s E-jobs  A free, confidential listserv from LH&A  Clearly print your name and email address on the sign up sheet!  Join Today!
  19. 19. Lynn Hazan and Associates, Inc 55 E. Washington St. Suite 715 Chicago, IL 60602 312-863-5401 lynn@lhazan.com www.lhazan.com @lynnhazan

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