2. Explain a complex problem
Spread the news
Gain Support
Raise money
Move People to Take ACTION
http://www.flickr.com/photos/54665509@N00/2226574367/
Stories Help Advocacy Projects / Nonprofits
3. When we are told a story,
we also empathetically
experience and connect with the story
4. Decoding Experiencing
Read numbers,
lists, text
Read/hear/
feel stories
Our brains process stories differently:
Facts Tell but Stories SELL
http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
5. * *
Elements of a Strong Story
Long form or short, they all have
a few similar elements
Strong Stories moves us to connect with other cultures,
societies, times, places and people
6. • Has a relatable “main character”
• Simplifies a complex idea to its essence
• Elicits an emotion
• Creates a connection with the audience
• Gives the audience one strong message [THE POINT]
• Inspires action
• Has a story arc
A Strong Digital Story . . .
*a good story can also be very, very simple and brief!
7. The stronger you make the story,
the more effective your reach will be for
your audience.
8. * *
STORIES THAT NEED TO BE TOLD
Florida House
• Founder(s)
• What / Why You Are Doing THIS
• Your People Stories ~ Making it REAL
• Impact Stories ~ Successes
17. Or curate small moments of
image-based stories that
connect us emotionally, and
convey by amassing
messages an urgent pattern
that needs us to take action!
20. These slides were curated using
multiple sources, originally based on
slides created by Debra Askanase,
presenter @ Mass Nonprofit Network
Annual Conference 2013.
Much gratitude to many people working
for GOOD in the world
