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Dealing with Non-Believers & Slow Adopters

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ConnectVA 2013 Social Media for Nonprofits Conference breakout session with Judi Crenshaw of Virginia Council of Economic Education. Not everyone loves social media - maybe it's you, maybe it's your executive director, maybe it's the board. Regardless of who, this session will provide an overview of how to deal with those who are slow (or even resistant) to embrace social media.

Published in: Social Media, Business, Technology
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Dealing with Non-Believers & Slow Adopters

  1. 1. Turning Non-Believers and Slow Adopters into your Biggest Fans
  2. 2. the skeptics . . . • • • • • Board Members Donors/Partners Executive Director Staff perhaps YOU?
  3. 3. CHANGE is HARD “Everyone thinks of changing the world, but no one thinks of changing himself.” – Leo Tolstoy
  4. 4. T.E.R.M.S. • • • • • TIME ENCOURAGEMENT RESOURCES MODELING SUCCESS
  5. 5. TIME Build the case for social media – Thought leadership – Engage members – Promote donors – Brand – Drive interest around fundraising, special projects – MEASURE RESULTS
  6. 6. media.twitter.com
  7. 7. ENCOURAGEMENT • • • • Hands-on Training De-Mystify Content tied to programming Partnership scenarios
  8. 8. RESOURCES • Set Expectations – Time investment – Inexpensive, but still some $$ necessary – Website integration – Importance of Storytelling…VIDEO
  9. 9. MODELING • What are similar orgs doing? • Just START

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