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Digital Storytelling
Advocacy Projects and
NonProfit Organizations
Using StoryTelling for Good
Curated by Bernajean Po...
Explain a complex problem
Spread the news
Gain Support
Raise money
Move People to Take ACTION
http://www.flickr.com/photos...
When we are told a story,
we also empathetically
experience and connect with the story
Decoding Experiencing
Read numbers,
lists, text
Read/hear/
feel stories
Our brains process stories differently:
Facts Tell...
* *
Elements of a Strong Story
Long form or short, they all have
a few similar elements
Strong Stories moves us to connect...
• Has a relatable “main character”
• Simplifies a complex idea to its essence
• Elicits an emotion
• Creates a connection ...
The stronger you make the story,
the more effective your reach will be for
your audience.
* *
STORIES THAT NEED TO BE TOLD
Florida House
• Founder(s)
• What / Why You Are Doing THIS
• Your People Stories ~ Making...
* *
FOUNDER’S STORY: QUOTE/PHOTO
http://www.volunteermatch.org/nonprofits/stories/spotlight.jsp?id=91
* *
Compare and Contrast
Two Advocacy Stories
Which do YOU
connect with?
* *
WHAT / WHY YOU DO: STORY ONE
Brookliine Kids.org
* *
WHAT / WHY YOU DO: STORY TWO
* *Ahem Facts Tell ~
Stories Sell
Social Impact Architects
on Using StoryTelling
http://socialimpactarchitects.com/cause
-...
* *
YOUR PEOPLE STORIES: VIDEO
http://invisiblepeople.tv/blog/category/face-and-
voice-of-homelessness/
http://splash.org/why
http://splash.org/stories/meet-bethy
Or curate small moments of
image-based stories that
connect us emotionally, and
convey by amassing
messages an urgent patt...
http://whoneedsfeminism.tumblr.com/
Simple storytelling through
crowdsourced stories
* *
Catapult.org
IMPACT STORIES ~ SUCCESSES
How Many PROJECTS for Good do YOU recognize
@ http://www.catapult.org/
These slides were curated using
multiple sources, originally based on
slides created by Debra Askanase,
presenter @ Mass N...
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Advocacy AND NonProfits Using Storytelling for GOOD

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Advocacy AND NonProfits Using Storytelling for GOOD

  1. 1. * * Digital Storytelling Advocacy Projects and NonProfit Organizations Using StoryTelling for Good Curated by Bernajean Porter
  2. 2. Explain a complex problem Spread the news Gain Support Raise money Move People to Take ACTION http://www.flickr.com/photos/54665509@N00/2226574367/ Stories Help Advocacy Projects / Nonprofits
  3. 3. When we are told a story, we also empathetically experience and connect with the story
  4. 4. Decoding Experiencing Read numbers, lists, text Read/hear/ feel stories Our brains process stories differently: Facts Tell but Stories SELL http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
  5. 5. * * Elements of a Strong Story Long form or short, they all have a few similar elements Strong Stories moves us to connect with other cultures, societies, times, places and people
  6. 6. • Has a relatable “main character” • Simplifies a complex idea to its essence • Elicits an emotion • Creates a connection with the audience • Gives the audience one strong message [THE POINT] • Inspires action • Has a story arc A Strong Digital Story . . . *a good story can also be very, very simple and brief!
  7. 7. The stronger you make the story, the more effective your reach will be for your audience.
  8. 8. * * STORIES THAT NEED TO BE TOLD Florida House • Founder(s) • What / Why You Are Doing THIS • Your People Stories ~ Making it REAL • Impact Stories ~ Successes
  9. 9. * * FOUNDER’S STORY: QUOTE/PHOTO http://www.volunteermatch.org/nonprofits/stories/spotlight.jsp?id=91
  10. 10. * * Compare and Contrast Two Advocacy Stories Which do YOU connect with?
  11. 11. * * WHAT / WHY YOU DO: STORY ONE Brookliine Kids.org
  12. 12. * * WHAT / WHY YOU DO: STORY TWO
  13. 13. * *Ahem Facts Tell ~ Stories Sell Social Impact Architects on Using StoryTelling http://socialimpactarchitects.com/cause -story-telling.shtml
  14. 14. * * YOUR PEOPLE STORIES: VIDEO http://invisiblepeople.tv/blog/category/face-and- voice-of-homelessness/
  15. 15. http://splash.org/why
  16. 16. http://splash.org/stories/meet-bethy
  17. 17. Or curate small moments of image-based stories that connect us emotionally, and convey by amassing messages an urgent pattern that needs us to take action!
  18. 18. http://whoneedsfeminism.tumblr.com/ Simple storytelling through crowdsourced stories
  19. 19. * * Catapult.org IMPACT STORIES ~ SUCCESSES How Many PROJECTS for Good do YOU recognize @ http://www.catapult.org/
  20. 20. These slides were curated using multiple sources, originally based on slides created by Debra Askanase, presenter @ Mass Nonprofit Network Annual Conference 2013. Much gratitude to many people working for GOOD in the world

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