1. Social Media Branding Strategy

2. Facebook
Creating A Culture

3. Better Lives (Vemma)
The
ul'mate
goal
of
you
Facebook
page
is
to
promote
Vemma
products
by
crea'ng
an
overall
culture
of
be;er
lives.
This
Facebook
page
will
not
only
inform
users
on
new/upcoming
Vemma
products,
but
it
will
also
allow
them
to
benefit
from
a
variety
of
health
living
'ps
and
informa'on.

4. The Reason
As
human
beings,
it’s
crucial
that
we
iden'fy
with
different
concepts.
At
the
same
'me,
it’s
important
to
a;ract
the
right
audience
with
a
strategic
company
culture.
The
goal
of
your
Facebook
page
is
to
allow
users
to
relate
to
Vemma
through
industry
related
memes,
images,
infographs,
graphics,
wri;en
content
and
videos.
The Strategy
• Post
industry-­‐related
memes
to
create
sharability
and
engagement
• Create
a
custom
separate
Facebook
iframe
tab
with
a
“like
gate”
to
promote
page
likes
• Integrate
all
Social
Media
sites
on
separate
iframe
tabs
to
achieve
a
user-­‐friendly
plaLorm
• Coin
terms
in
memes
that
users
can
iden'fy
Vemma
with.
Ex.
“Ve
Advanturous,
Ve
Smart,
Ve
Bold,
etc.”
The Resources
• Industry
trending
content
research
• Graphic
campaign
crea'on
and
syndica'on
• Meme
crea'on
• Custom
iframe
tab
crea'on
• Audience
research

5. Examples
Healthy
Wise
Coining
terms
through
custom
memes
allows
users
to
remember
a
brand
and
to
associate
it
with
a
concept.

6. Examples
A
custom
Facebook
app
with
a
“like
gate”
allows
users
to
like
a
page
before
they
are
able
to
view
it.
This
method
encourages
page
likes
and
entries.
It
works
best
when
offering
product
samples,
discounts,
coupons,
etc.

7. Twitter
Creating Awareness

8. The Reason
Our
goal
is
to
use
Twi;er
as
an
efficient
real-­‐'me
plaLorm
that
informs
users
on
the
latest
nutri'onal
trends,
diets
and
news
in
order
to
leverage
from
popular/credible
news
sources
and
publica'ons.
The Strategy
The Resources
• News
Sources
(Online
newspapers)
• Nutri'onal
Publica'ons
• Social
Media
research
tools
• Syndicate
industry
related
ar'cles
that
are
'me
sensi've
• Use
hash
tags
strategically
to
reach
the
maximum
number
of
users
on
Twi;er
• Conduct
weekly
in
depth
research
on
trending
hash
tags
with
a
variety
of
tools
• Syndicate
Facebook
posts
and
content
• Engage
users
and
acquire
followers
by
establishing
conversa'ons
and
selling
points

9. Google+
Bringing
Credibility
To
The
Table

10. The Reason
Apart
from
being
a
fun
and
lively
product,
Vemma
also
takes
a
highly
scien'fic
approach.
Educa'ng
poten'al
customers
on
the
benefits
of
Vemma
products
is
crucial.
Building
credibility
is
the
key
to
opening
doors
to
the
next
level.
The Strategy
• Publish
accredited
Scien'fic
research
on
a
variety
of
topics
related
to
food
nutri'on,
diete'cs,
exercise,
medicine
and
overall
health
sciences.
• Engage
users
with
up-­‐to-­‐date
studies
on
health
habits
and
trending
diets
• Create
a
trustworthy
nutri'on/health
related
educa'onal
wiki
users
can
refer
to
when
they
have
ques'ons
and
concerns.
The Resources
• Scien'fic
Journals
• Medical
Diaries
• Online
Medical
Encyclopedias

11. Examples
The
main
idea
behind
this
strategy
is
to
be
able
to
provide
users
with
a
credible
source
of
scien'fic
nutri'onal
informa'on
while
at
the
same
'me
allowing
them
to
engage
and
post
their
opinions
and
experiences.
Harvard
School
of
Public
Health

12. Examples
Google+
Communi'es
are
places
for
people
to
get
together
and
talk
about
the
interests
they
share.
In
these
Communi'es,
one
may
search
by
niche,
loca'on,
keyword,
etc.
The
goal
is
to
syndicate
credible
scien'fic
content
on
these
Communi'es
in
order
to
spark
conversa'on,
build
credibility
and
create
a
branding
concept.

13. Promotion Service
Spreading
The
Word

14. The Strategy
• Press
Releases-­‐
Syndicate
a
Press
Release
to
numerous
news
sources
for
maximum
exposure
• Facebook
Promoted
Posts-­‐
Facebook
promoted
posts
allows
for
specific
posts
to
reach
a
custom
audience.
Minimum
recommended
budget
of
$200
• Facebook
Ads-­‐
Facebook
ads
allow
a
page
to
be
promoted
aaer
it
has
acquired
a
significant
flow
of
engaging
content
by
customizing
audiences
through
niches
and
loca'ons.
Minimum
recommended
budget
of
$300
The Reason
Being
able
to
create
viral
marke'ng
material
is
just
as
important
as
how
to
promote
it.
In
order
for
a
Social
Media
strategy
to
succeed,
finding
the
right
promo'onal
services
is
a
must.