So You Want to Be a Social Media ProPresentation Transcript
So You Want to Be a Social Media ProWendy FeltonSocial Media ManagerLubin School of Business
Where are you coming from? Writing promoting writing online via social media finding ways to use social media at work
Put yourself out there.● 15% of online adults say they use Pinterest● 13% of online adults say they use Instagram● 6% of online adults say they use Tumblr● 67% of online adults say they use Facebook● 16% of online adults say they use Twitter● 20% of online adults say they use LinkedIn
A perspective on social media
What value do YOU add?● Communications● Marketing/Advertising● Campaigns● Social Savvy● Customer Service● Subject Knowledge
Consider your expertise.
Who are you on the internet?
What does that add up to? Value + Expertise + Internet personality = YOUR BRAND
Protect your investment
Your real name is real power
Dont get lost in the crowd
Keep a few secrets Make a choice—dont let it be made for you
What do you want on your resume?Sample job titles:● Social media manager● Social media editor● Community manager● Digital marketing manager● Online marketing director● Social media strategist● Content strategist
What can you do?● Writing● Marketing/advertising● Campaigning● SEO and SEM● HTML and CSS● Google Analytics● CMS● Photography and Photoshop● Graphic design● Customer service● Sales
Where to look● mediabistro.com● jobs.mashable.com● indeed.com● socialmediajobs.com● PR associations● twitjobsearch.com● linkedin.com● Pace Career Services
Time to reflect● Long lead time vs. real-time?● Large company vs. small org?● How well can you represent the brand?● In-house vs. agency?● On a team vs. independent?● All vs. part social media?● A specific industry or any industry?
Get the answers
Get more answers...from Lubin● Career Services● Lubin MS in Social Media & Mobile Marketing● Lubin Social Media Street Team● Linkedin.com/alumni