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So You Want to Be a Social Media Pro

So You Want to Be a Social Media Pro






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    So You Want to Be a Social Media Pro So You Want to Be a Social Media Pro Presentation Transcript

    • So You Want to Be a Social Media ProWendy FeltonSocial Media ManagerLubin School of Business
    • Where are you coming from? Writing promoting writing online via social media finding ways to use social media at work
    • The catch
    • Put yourself out there.● 15% of online adults say they use Pinterest● 13% of online adults say they use Instagram● 6% of online adults say they use Tumblr● 67% of online adults say they use Facebook● 16% of online adults say they use Twitter● 20% of online adults say they use LinkedIn
    • A perspective on social media
    • What value do YOU add?● Communications● Marketing/Advertising● Campaigns● Social Savvy● Customer Service● Subject Knowledge
    • Consider your expertise.
    • Who are you on the internet?
    • What does that add up to? Value + Expertise + Internet personality = YOUR BRAND
    • Protect your investment
    • Your real name is real power
    • Dont get lost in the crowd
    • Keep a few secrets Make a choice—dont let it be made for you
    • Find a place of your own
    • Do your homework
    • Network
    • Read up● mashable.com● thenextweb.com● readwrite.com● fastcompany.com● wired.com● businessinsider.com/sai
    • What do you want on your resume?Sample job titles:● Social media manager● Social media editor● Community manager● Digital marketing manager● Online marketing director● Social media strategist● Content strategist
    • What can you do?● Writing● Marketing/advertising● Campaigning● SEO and SEM● HTML and CSS● Google Analytics● CMS● Photography and Photoshop● Graphic design● Customer service● Sales
    • Where to look● mediabistro.com● jobs.mashable.com● indeed.com● socialmediajobs.com● PR associations● twitjobsearch.com● linkedin.com● Pace Career Services
    • Time to reflect● Long lead time vs. real-time?● Large company vs. small org?● How well can you represent the brand?● In-house vs. agency?● On a team vs. independent?● All vs. part social media?● A specific industry or any industry?
    • Get the answers
    • Get more answers...from Lubin● Career Services● Lubin MS in Social Media & Mobile Marketing● Lubin Social Media Street Team● Linkedin.com/alumni
    • Questions?
    • Thanks!Wendy Feltonwfelton@pace.edulinkedin.com/in/wendyfeltonslideshare.net/LubinSchoolofBusiness @lubinbschool /lubinschool