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EMPOWERED BRANDING	
  
 through social media marketing
Who’s talking?	

We	
  are	
  a	
  group	
  of	
  passionate	
  modern	
  brand	
  builders	
  
commi4ed	
  to	
  building	
  your	
  brand	
  on	
  (your	
  
organiza8on's)	
  core	
  principles	
  that	
  never	
  change.	
  	
  

Our	
  goal	
  is	
  to	
  create	
  be4er	
  brands	
  by	
  finding	
  big	
  idea. !

We highly value client and brand encounter. Share
your stories with us, we’ll be happy to listen                                          	



  hello@loudwhistle.net
What are we going 	

       to talk about?	

                  What is a brand?!
                 Need for branding!
                    Great Brands!
                    Social Media!
           Branding through social media!

hello@loudwhistle.net
First thing first	


                           A brand is…	





hello@loudwhistle.net
A brand is what people 	

say, feel and think 	

about your product, 	

service and company.
A great brand 	

is a great story…	





  hello@loudwhistle.net
Retold over and	

over again…	





  hello@loudwhistle.net
What’s your story?	





  hello@loudwhistle.net
What’s the	

                   need for branding?	




hello@loudwhistle.net
Friendship actions build	





  hello@loudwhistle.net
Friendship actions build	

Advocacy which sparks 	





  hello@loudwhistle.net
Conversations that lead to	





  hello@loudwhistle.net
Conversations that lead to
recommendations that turn into	





  hello@loudwhistle.net
Sales which are usually 	





  hello@loudwhistle.net
Sales which are usually	

Higher in profit and 	

lower in acquisition costs. 	





  hello@loudwhistle.net
What do I need	

                           inorder to have	

                           a “great” brand?	



hello@loudwhistle.net
hello@loudwhistle.net	

                           A winning story
Effective	

hello@loudwhistle.net	

                           communication
hello@loudwhistle.net	

                           Interaction
hello@loudwhistle.net	

                           Experience
How do I do that?	





hello@loudwhistle.net
There are unlimited ways.	


        Good news?	

Social media is here to do that!	



  hello@loudwhistle.net
h4p://www.flickr.com/photos/pankcho/2855131824/	
  




                           Social media are conversations	

hello@loudwhistle.net
h4p://www.flickr.com/photos/pankcho/2855131824/	
  




                           Social media are conversations	

hello@loudwhistle.net	

      powered by these channels
h4p://www.flickr.com/photos/pankcho/2855131824/	
  




                  These conversations are not organized, 	

                    controlled and cannot be forecasted	

hello@loudwhistle.net
Social media is brand new	

      way for us to listen	

          and to talk…	



hello@loudwhistle.net
…about what really 	

                                  interest us.	





hello@loudwhistle.net
What are your customers
                          talking about?	





hello@loudwhistle.net
Socialism Redefined	

                             Wikipedia, Twitter, Flickr,
                               YouTube and Facebook
                             aren’t just revolutions in
                           online social media. They’re
                              the vanguard of cultural
                                           movement.	
  




hello@loudwhistle.net
Remember,	

              its not so much about 	

                   what you say.	



hello@loudwhistle.net
Its what you do, and how
       people talk about you.	

hello@loudwhistle.net
“Social	
  Media	
  is	
  about	
  the	
  people!	
  	
  Not	
  about	
  
  your	
  business.	
  Provide	
  for	
  the	
  people	
  and	
  	
  
  the	
  people	
  will	
  provide	
  for	
  you.”	
  -­‐Ma4	
  Goulart	



  hello@loudwhistle.net
Branding through 	

                      Social media	



hello@loudwhistle.net
“ I tell my Facebook friends about your brand. 	

 Its not because I like your brand, but rather,	

        I like my friends.” – Mike Arauz, UnderCurrent	

  hello@loudwhistle.net
“Whether	
  something	
  brings	
  them	
  joy	
  or	
  pain,	
  when	
  people	
  share	
  and	
  
  engage	
  in	
  communi8es,	
  they	
  form	
  bonds	
  and	
  rela8onships	
  with	
  
                  others	
  who	
  acknowledge	
  their	
  situa8on.”	
  –	
  	
  
                             Liana	
  Evans,	
  from	
  post	
  on	
  Search	
  Engine	
  Watch	

       hello@loudwhistle.net
Are we making
        relationships yet?	

hello@loudwhistle.net
LoudWhistle 	

  Branding International	


A Great Brand Has a Great Story!
Thank you!
                               for!
                           listening !

hello@loudwhistle.net
Questions?	

Share your story with us!	

 hello@loudwhistle.net	



       Brandteller	


  www.loudwhistle.net
Disclaimer:	

We are not associated Pringles.

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LoudWhistle - Empowered Branding through Social Media