Evaluating and Implementing Web 2.0 Tools in Libraries

Evaluating and Implementing Web 2.0 Tools in Your Library Lori Reed Employee Learning & Development Coordinator, PLCMC For the audio portion of this discussion, you will need to use your phone. Dial 866.740.1260 Access Code: 6339386 *6 mute *7 un-mute

Cookbook Book Club

Today we will discuss What to Consider When Evaluating and Implementing Web 2.0 Tools from The Joy of Computing: Planning for Success

Web 2.0 WE b 2.0

Who and Why?

“ Work on the Why and the Who before the What. Meaning before you decide to start a new 2.0 service, like a blog or a twitter account, first answer Why - why are we doing this ? and Who - who will do the work (because there will be weekly upkeep at a minimum) and Who - who do we want to connect to ? THEN you can answer the What - what type of tool should we implement?”

David Lee King

Digital Branch and Services Manager

Topeka & Shawnee County Public Library

http://flickr.com/photos/crocidillicus/2640750165/

Key Questions

Is there a need? What need is this filling?

What is your goal?

Do you have adequate staffing?

Do you have resources for training?

What about new staff?

How will you evaluate your success?

Innovation Cycle

“ I find & play, figure out if we can use it, find a guinea pig, get them to try, see if it sticks. Sometimes this works easily. Sometimes there’s resistance. (As with anything considered ‘innovation’.)”

“ I tell others to have a plan but we don’t always do that ourselves to be honest. Sometimes I think that too much planning will lead you to bypassing the actual ‘doing’ of an idea.”

Michael Sauers

Technology Innovation Librarian

Nebraska Library Commission

Challenges

Spam

Keeping up with technology and new tools

Time. Time to play. Time to maintain.

Purpose?

Web 2.0

Blogs (Blogger)

Microblogs (twitter)

Photo Sharing (Flickr)

Tags (delicious)

Video Sharing (YouTube)

Web-apps (Google docs)

Wikis (pbwiki)

Copyright

Creative Commons creativecommons.org

Crafting your message

“ It’s not about the technology, it’s about the message. If you don’t have anything to say, a blog or other social media tool won’t do you any good.”

Cordelia Anderson

Director of Marketing and Communications

Public Library of Charlotte & Mecklenburg County

What’s in it for them?

“ You have to build trust with your audience and offer them something: content that is good, interesting, useful or funny. If you are just trying to sell something (even a free library service), they will tune out. This is the same audience that fast forwards through commercials on the DVR and listens to satellite radio so they don’t have to hear commercials.”

Cordelia Anderson

Director of Marketing and Communications

Public Library of Charlotte & Mecklenburg County

Just do it!

“ None of the things Lori talks about today are ‘techie’ - they are techie like a phone is techie, or a car is techie. Don’t worry too much about what’s under the hood. Just take the keys, stomp on the gas pedal, and see what happens. :-)”