Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Marketing Library Services Using Web 2.0<br />November 17, 2009<br />@LoriReed<br />librarytrainer.com<br />
Learning Objectives<br />By the end of today’s session you will:<br />Be familiar with the most useful Web 2.0 tools for m...
What is marketing?<br />Marketing is that function of the organization that can:<br /><ul><li>Keep in constant touch with ...
Read their needs
Develop products that meet these needs
Build a program of communications to express the organization’s purposes.</li></li></ul><li>What is marketing?<br />Connec...
Traditional Marketingvs.2.0 Marketing<br />
4 P’s of Marketing<br />4 C’s of Marketing 2.0<br />Product<br />Pricing<br />Placement<br />Promotion<br />Consumer<br />...
Build a Marketing Plan<br />Identify a need.<br />Research.<br />Identify the audience.<br />Identify objectives. Output o...
Step 1: Identify a need<br />
Step 2: Research<br />http://flickr.com/photos/auntie/3043374405/<br />
Step 3: Identify the audience<br />http://flickr.com/photos/chelmsfordpubliclibrary/466320126/<br />
Step 4: Identify objectives<br />http://flickr.com/photos/78239079@N00/2182366965/<br />
Step 5: Craft your message<br />http://flickr.com/photos/russandlori/2422692763/<br />
Step 6: Find the right platform/tools<br />
Step 7: Develop a plan <br />http://flickr.com/photos/russandlori/3288947251/<br />
Step 8: Evaluate<br />http://flickr.com/photos/heidigoseek/73168858/<br />
Build a Marketing Plan<br />Identify a need.<br />Research.<br />Identify the audience.<br />Identify objectives. Output o...
Can your users find you?<br />
What services do you offer?List yourself in those directories<br />
What are people saying about you?<br />Google                <br />Google alerts     google.com/alerts<br />Technorati    ...
Google Alerts<br />
gotoweb20.net<br />
Tips<br />Keep content up to date<br />Don’t underestimate staff time<br />Utilize teens, volunteers, interns<br />Stick t...
Upcoming SlideShare
Loading in …5
×

Marketing Library Services with Web 2.0

2,448 views

Published on

Webinar for South Jersey Regional Library Cooperative on November 17, 2009

Published in: Education, Business, Technology
  • Be the first to comment

Marketing Library Services with Web 2.0

  1. 1. Marketing Library Services Using Web 2.0<br />November 17, 2009<br />@LoriReed<br />librarytrainer.com<br />
  2. 2. Learning Objectives<br />By the end of today’s session you will:<br />Be familiar with the most useful Web 2.0 tools for marketing libraries<br />Have ideas for using Web 2.0 tools for marketing your own library services<br />Use information provided to create a plan for marketing library services and resources. <br />
  3. 3. What is marketing?<br />Marketing is that function of the organization that can:<br /><ul><li>Keep in constant touch with the organization’s consumers
  4. 4. Read their needs
  5. 5. Develop products that meet these needs
  6. 6. Build a program of communications to express the organization’s purposes.</li></li></ul><li>What is marketing?<br />Connecting users/customers/patrons with library services.<br />http://flickr.com/photos/topekalibrary/3290806503/<br />
  7. 7. Traditional Marketingvs.2.0 Marketing<br />
  8. 8. 4 P’s of Marketing<br />4 C’s of Marketing 2.0<br />Product<br />Pricing<br />Placement<br />Promotion<br />Consumer<br />Collaboration<br />Convenience<br />Community<br />
  9. 9.
  10. 10.
  11. 11. Build a Marketing Plan<br />Identify a need.<br />Research.<br />Identify the audience.<br />Identify objectives. Output or outcome?<br />Craft your message.<br />Find the right platform/tools.<br />Develop a plan.<br />Evaluate. How will you know what worked?<br />
  12. 12. Step 1: Identify a need<br />
  13. 13. Step 2: Research<br />http://flickr.com/photos/auntie/3043374405/<br />
  14. 14. Step 3: Identify the audience<br />http://flickr.com/photos/chelmsfordpubliclibrary/466320126/<br />
  15. 15. Step 4: Identify objectives<br />http://flickr.com/photos/78239079@N00/2182366965/<br />
  16. 16. Step 5: Craft your message<br />http://flickr.com/photos/russandlori/2422692763/<br />
  17. 17. Step 6: Find the right platform/tools<br />
  18. 18. Step 7: Develop a plan <br />http://flickr.com/photos/russandlori/3288947251/<br />
  19. 19. Step 8: Evaluate<br />http://flickr.com/photos/heidigoseek/73168858/<br />
  20. 20. Build a Marketing Plan<br />Identify a need.<br />Research.<br />Identify the audience.<br />Identify objectives. Output or outcome?<br />Craft your message.<br />Find the right platform/tools.<br />Develop a plan.<br />Evaluate. How will you know what worked?<br />
  21. 21. Can your users find you?<br />
  22. 22.
  23. 23. What services do you offer?List yourself in those directories<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35. What are people saying about you?<br />Google <br />Google alerts google.com/alerts<br />Technorati technorati.com<br />Feedster feedster.com<br />Bloglines bloglines.com<br />Twitter search search.twitter.com<br />You Tube<br />
  36. 36. Google Alerts<br />
  37. 37. gotoweb20.net<br />
  38. 38. Tips<br />Keep content up to date<br />Don’t underestimate staff time<br />Utilize teens, volunteers, interns<br />Stick to your message<br />Duplicate content in multiple places to save time<br />Connect with users in their spaces: blogs, MySpace, Facebook, twitter<br />
  39. 39. Resources<br />Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichterhttp://www.infotoday.com/mls/mar07/Fichter.shtml<br />DavidLeeKing.com authored by David Lee King<br />LibrarianinBlack.net authored by Sarah Houghton-Jan<br />The M Word http://themwordblog.blogspot.com<br />
  40. 40. Questions?<br />Lori Reed<br />email: reedlori@gmail.com<br />web: librarytrainer.com<br />twitter: @lorireed<br />

×